Ashleigh Kammermayer

Role Evolution:

2020: Joined as Digital Marketing Manager to build the company’s first digital team and roadmap

2021: Promoted to Director of DTC Marketing to unify customer experience across digital, club / loyalty teams

2023: Elevated to Director of DTC Performance & Enablement to lead the transformation of key strategic initiatives across all DTC teams

• Key Achievements:
• Scaled online revenue from $450K to $4.6M through full digital transformation and quickly pivoting during COVID-19 (15%+ higher growth than the industry)
• Overhauled 8 brand websites, driving major gains in UX, conversion, and brand consistency
• Built the business case and secured $2.1M in investment to implement a unified commerce platform across 10 wineries; led execution with 50+ stakeholders spanning eComm, marketing, ops, and IT
• Steered cross-functional response during COVID-19 and wildfire closures, driving business continuity and guest trust through rapid DTC pivots
• Developed DTC enablement tools and dashboards to power real-time, data-driven decisions
• Handpicked to attend the Women in Leadership Conference—an executive-level honour recognizing high-impact female leaders

Built corporate-level marketing support for three hotels and three restaurants; known for balancing shifting priorities while building stakeholder trust

Owned full-funnel marketing and agency relationships for a luxury boutique hotel; built cross-functional alignment and accountability

Led a full CMS system overhaul to improve guest insights and data; trained internal teams and gained early luxury brand experience

Jumped into agency life with hands-on experience across diverse clients; learned fast and leaned into every new challenge

Supported executive operations and client engagement in a growing healthcare practice