ASHISH MEHTA
Edmonton,Alberta
Summary
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
14
14
years of professional experience
Work History
Associate Business Director- Media Planning, Buying and Strategy
Dentsu Media Pvt Ltd
07.2022 - 06.2024
- Spearheading the team of 8 Managers resulting in 35% revenue growth – while working on Suzuki Motorcycles,
- Being part of Client’s Agenda discussion and suggesting the best possible Media options to make the campaign a success
- Campaign Strategies, Ideations, Brand Building through cost effective routes
- Media Deck Presentations, Annual Decks, Future Year Forecasting Etc
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
- Negotiated favorable contracts with vendors for reduced costs and improved service quality.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Evaluated employee performance objectively using established metrics, leading to fair compensation adjustments based on meritocracy principles.
- Reported issues to higher management with great detail.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
Group Head- Media Planning & Buying
Havas Media Pvt Ltd
02.2019 - 06.2022
- Media Marketing, Planning and Budget Finalization for KIA Motors
- Presentation, Competition Analysis, Market Research
- Channel negotiations, Plan Implementation, Campaign Monitoring
- Financial Budgeting, Billing, Ideations
- Maintain a tracker of vendor invoices and payments
- Resolution to each query raised by vendor via phone calls or email and sending reminders for open invoices.
- PowerPoint presentations and Plan Pitches to Clients
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Identified issues, analyzed information and provided solutions to problems.
- Worked flexible hours across night, weekend, and holiday shifts.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Self-motivated, with a strong sense of personal responsibility.
- Demonstrated leadership skills in managing projects from concept to completion.
- Managed time efficiently in order to complete all tasks within deadlines.
Media Planner-Planning & Implementation
GroupM–Mindshare Gurgaon
04.2014 - 01.2019
- Oversaw online media buying procedures and supervised team of five employees.
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.
- Designed overall media campaign objectives, defining project goals and outlining technical limitations.
- Planned and acquired media for multiple digital channels.
- Handled client-facing business opportunities, developing media content plans for third parties.
- Prepared performance analysis reports on media properties, presenting findings to the Client.
- Developed integrated campaign strategies, incorporating media outreach initiatives across multiple verticals to create unified branding.
- Solicited media content for distribution via digital verticals such as youtube and Linkedin.
- Collaborated with Social Media personnel on development of Digital media outreach content.
- Developed presentations, execution plans and tracking metrics for each campaign.
- Maximized effectiveness of marketing campaigns by diversifying strategies across traditional and online platforms.
- Identified and monitored KPIs for new and existing digital media properties.
- Developed and executed yearly budgets to purchase yearly acquisition of books, periodicals, supplies and computer software and hardware.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
Media Planner- Planning & Implementation
Starcom Mediavest Group
11.2010 - 03.2014
- Analyzed media engagement and produced tracking reports.
- Put together and distributed press kits and other materials.
- Developed ads to increase brand awareness and sales.
- Planned and adhered to content calendars and made scheduled posts.
- Stayed on top of current Social Media trends.
- Managed and created content for company social media outlets.
- Engaged in photography, graphic design and video content creation.
- Wrote authoritative and interesting copy for homepage use.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Helped clients develop website portals and social media pages to promote businesses.
Education
MBA - Marketing Management And Research And IT
Graphic Era University
India10.2010
Bachelor of Arts - English, Economics, Sociology
D.B.S (PG) College DEHRADUN (Affiliated To H.N.B GARHWAL UNIVERSITY)
India03.2007
XII -
GURU NANAK ACADEMY, DEHRADUN (ISC)
India01.2004
X -
GURU NANAK ACADEMY, DEHRADUN (ICSE)
India01.2002
Skills
- Client Relationship Management
- Negotiations
- Sales Strategy
- Communication, Organizational, Analytical skills
- Understanding Customer perspective
- Driving Revenue
- Networking
- MS Excel, MS Word, MS Power Point
- Excellent Communication
Languages
English, Punjabi, Hindi
Statementofpurpose
To associate myself with a professional organization with an open mindset and give my best to all endeavor undertaken there. I seek to continuously enhance my learning and use them at every stage for a better prospect, with an aim to grow with the organization.
Strongskills
Meeting Targets and Achieving Goals
Residencystatus
Received PR (Permanent Resident) on 03/26
Personal Information
- Residency: PR (Permanent Resident)
- Father's Name: Sh Shiv Kumar Mehta
- Date of Birth: 01/10/88
- Gender: Male
- Nationality: Indian
Timeline
Associate Business Director- Media Planning, Buying and Strategy
Dentsu Media Pvt Ltd
07.2022 - 06.2024
Group Head- Media Planning & Buying
Havas Media Pvt Ltd
02.2019 - 06.2022
Media Planner-Planning & Implementation
GroupM–Mindshare Gurgaon
04.2014 - 01.2019
Media Planner- Planning & Implementation
Starcom Mediavest Group
11.2010 - 03.2014
MBA - Marketing Management And Research And IT
Graphic Era University
Bachelor of Arts - English, Economics, Sociology
D.B.S (PG) College DEHRADUN (Affiliated To H.N.B GARHWAL UNIVERSITY)
XII -
GURU NANAK ACADEMY, DEHRADUN (ISC)
X -
GURU NANAK ACADEMY, DEHRADUN (ICSE)
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