Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Leadership Highlights
Timeline
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Ashika Theyyil

Summary

Driven and innovative Communications Advisor with proven experience developing, implementing and evaluating communications strategies and programs. Combined experience in traditional media broadcast and communications. Has the strong ability to inform, persuade and educate audiences. Leads with empathy. Ambitious professional possessing strong public relations, communication and project management abilities. Excels in managing print communications and enforcing proactive media plans. Diverse credentials in both private and public industry sectors.

Overview

9
9
years of professional experience

Work History

Communications Advisor

City of Toronto
08.2022 - Current
  • Representing the City by maintaining positive, productive relationships with the media.

Communications Lead/Product Inclusion

Equity Army
01.2021 - 07.2022
  • Coordinate workshops for the Equity Army community, developing and implementing communication strategies, and executing and overseeing communications programs.

Marketing Specialist

Advanced Symbolics Inc.
06.2018 - 10.2018
  • Supported communications team on digital marketing strategies, including content creation and curation, influencing the cross-functional team project development process and managing the collaborative process to ensure initiatives were on strategy, approved by all stakeholders and within required timelines.

Advertising Specialist/ Media Sales

Rogers Media
11.2015 - 10.2017
  • Designed, implemented and evaluated advertising efforts for large-scale partnerships, developing communications strategies, executing marketing plans, and collaborating in departmental and organizational continuous improvement initiatives.

News Coordinator

Global News
01.2015 - 05.2015
  • Facilitated media relations, content and social media, coordinating external messaging, media outreach and inbound reporter requests, authoring press material, social media content and other official content, and managing press strategy, media outreach and company objectives.

Education

Master of Communications Management (MCM) -

McMaster/Syracuse University
Hamilton, ON

Bachelor of Arts, Radio and Television -

Ryerson University, RTA School of Media
Toronto, ON

Skills

  • MS Office (PowerPoint, Word)
  • Editing
  • Facilitating Workshops/Presentations
  • Media relations
  • Public Relations
  • Blog posts/Writing/Storytelling
  • Public Speaking
  • Thought leadership
  • Risk Assessment
  • Crisis Management
  • Problem solving
  • Collaborative

Websites

Accomplishments

  • Showcased communication skills, industry knowledge and leadership qualities as award-winning coach at Humber College, 2021.
  • Facilitated MIT Solveathon Conference on creating equitable, accessible, safe and clean classrooms globally and acted as a judge.

Leadership Highlights

  • Guest speaker at BledCom Public Relations Conference 2020, followed by research article published in McMaster University Communications Journal
  • Bias in AI Workshop facilitator at Canada's First National Summit on Anti-racism in PR
  • Top 10 Finalist for Rogers Media Innovation Day, 2016
  • Guest speaker at Ryerson University for Virtual Reality, 2015
  • Ryerson TARA Award, Best Digital Innovation

Timeline

Communications Advisor

City of Toronto
08.2022 - Current

Communications Lead/Product Inclusion

Equity Army
01.2021 - 07.2022

Marketing Specialist

Advanced Symbolics Inc.
06.2018 - 10.2018

Advertising Specialist/ Media Sales

Rogers Media
11.2015 - 10.2017

News Coordinator

Global News
01.2015 - 05.2015

Master of Communications Management (MCM) -

McMaster/Syracuse University

Bachelor of Arts, Radio and Television -

Ryerson University, RTA School of Media

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Ashika Theyyil