Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Ashay Naik

Toronto,ON

Summary

Results-driven digital marketing professional with 5 years of experience in ad-tech, specializing in client relationship growth, digital strategy development, and product education. Skilled in enhancing client engagement and maximizing campaign ROI through innovative strategies. Strong expertise in communication, analytics, and project management, with proficiency in SEM, SEO, analytics, and social media tools. A dedicated team player focused on delivering exceptional results and seeking new opportunities to leverage and expand expertise.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Digital Strategy Manager

PureCars
12.2022 - 09.2023
  • Managed and optimized a $1M annual digital marketing budget, achieving a 20% increase in ROI through effective allocation of resources across paid search, display ads, and social media campaigns
  • Studied consumer insights from performance dashboards and partnered the data results with ongoing market trends to come up with effective marketing strategies that resulted in increased website traffic by 30%, which directly increased conversions by 15%
  • Partnered with key external stakeholders to align digital marketing initiatives with strategic business objectives, ensuring cohesive execution and achieving a 10% improvement in project outcomes and overall campaign effectiveness
  • Maintained an average 96% account retention rate through regular client contact, offering custom solutions and packages, and frequent follow-up to ensure increased satisfaction and repeat business
  • Collaborated with 4 internal teams including Sales, Design, Product, and Support over the course of 2 quarters to successfully create and launch a high level account, which generated a monthly revenue of $50,000+ post launch
  • Spearheaded the management of post-sale client relationships and orchestrated strategic account growth for 8 prominent automotive groups in both the US and Canada, with 5-10 rooftops below each

Senior Digital Marketing Strategist

EDealer
05.2019 - 12.2022
  • Boosted website traffic by 30% through the implementation of data-driven SEO strategies, A/B testing, and personalized messaging across all digital channels
  • Utilized advance analytics tools such as Google Analytics and Facebook Insights to measure campaign performance, providing actionable insights that contributed to a 14% increase in sales leads being funneled to the appropriate areas of business
  • Regularly presented account performance using PowerPoint and Excel to illustrate high level changes and areas of opportunities, as well as to discuss budget allocation for the immediate future
  • Meticulously examined keywords, ad copy, and media content to ensure accuracy, relevance, and adherence to compliance and industry regulations; which ultimately eliminated errors and increased ad performance
  • Leveraged subject matter expertise in the Canadian market to serve as the main point of contact for clients, being available for all items pertaining to their digital accounts and general strategy for their business

Education

BBA - Marketing

University of Guelph
Guelph, ON
04.2020

Skills

  • Marketing Strategy
  • Account Management
  • Campaign Optimization
  • Client Relationship Management
  • Data & ROI Analysis
  • KPI Tracking
  • Social Media Knowledge
  • Market Research
  • Budget Management
  • A/B Testing
  • Marketing Automation
  • Google Ads & Analytics
  • Salesforce
  • Meta Ads
  • Adobe Suite
  • Microsoft Office
  • Data Studio

Certification

  • Chartered Marketer - CMA
  • Google Ads & Analytics
  • Facebook Blueprint

Timeline

Digital Strategy Manager

PureCars
12.2022 - 09.2023

Senior Digital Marketing Strategist

EDealer
05.2019 - 12.2022

BBA - Marketing

University of Guelph

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Ashay Naik