Ash Mohaupt
Hamilton,ON
Summary
Results-driven Senior Digital Marketing Specialist with expertise in developing and executing comprehensive digital marketing strategies. Specializes in search engine optimization, pay-per-click advertising, social media campaigns, and content creation. Proven strengths in strategic planning, project management, and team collaboration enhance brand visibility and customer engagement.
Overview
7
7
years of professional experience
4
4
Certifications
Work History
Senior Digital Marketing Specialist
The Rocca Sisters Team
Burlington, Ontario
11.2024 - Current
- Optimized paid social media campaigns through A/B and multivariate testing.
- Created and implemented inbound marketing strategies to boost organic traffic and lead generation.
- Measured and reported digital campaign performance against established goals, ROI, and KPIs.
- Developed targeted digital marketing campaigns for real estate listings to enhance visibility.
- Managed social media accounts to increase brand engagement and reach.
- Produced engaging content for websites and blogs to attract potential clients.
- Enhanced SEO practices to improve search engine rankings and traffic flow.
- Collaborated with creative team to develop engaging video concepts.
- Developed strategies for paid search campaigns across multiple channels including Google AdWords.
- Utilized CRM tools to track leads and improve customer interactions.
Marketing Coordinator
Team Rene Real Estate
Burlington, ON
02.2023 - 11.2024
- Coordinated marketing campaigns across multiple platforms, increasing brand visibility and audience engagement.
- Developed engaging content for social media channels to attract potential clients.
- Created and maintained the company website, ensuring updated listings and relevant information.
- Edited video content for promotional materials and social media platforms.
- Produced podcast episodes by coordinating guest interviews and scripting content, attracting new listeners and enhancing brand storytelling.
- Managed audio editing with industry-standard software, delivering high-quality sound for optimal listener experience.
- Assisted in organizing open houses and promotional events for property listings.
- Oversaw recording sessions, ensuring optimal sound quality and adherence to timelines.
- Received 12-month contract extension for outstanding performance on projects.
Freelance Digital Marketing Strategist
Various Contracts
03.2021 - 11.2024
- Developed comprehensive digital marketing strategies for diverse clients across industries.
- Executed paid advertising campaigns using Meta Ads Manager and Google Ads.
- Conducted SEO audits and implemented strategies to enhance website visibility and traffic.
- Managed social media platforms by creating content calendars and increasing brand awareness.
- Coordinated with cross-functional teams to align marketing initiatives with business objectives.
- Evaluated existing technologies in digital marketing operations and recommended improvements.
- Designed email marketing campaigns that boosted subscriber engagement rates.
Freelance Photographer/Videographer
Various Contracts
04.2019 - 11.2024
- Captured high-quality images for diverse events and projects, ensuring alignment with client vision.
- Photographed special events, parties, and portraits to fulfill client needs.
- Managed all aspects of photo shoots, including lighting and composition adjustments.
- Edited and retouched images using industry-standard software for enhanced presentation.
- Delivered final products on time, consistently meeting client expectations and enhancing satisfaction.
- Delivered final products on time, consistently meeting client expectations and enhancing satisfaction.
- Maintained and optimized photography equipment, ensuring readiness for all shoots and minimizing downtime.
Office Admin/Social Media Advisor
RE/MAX Twin City
Cambridge, ON
09.2022 - 02.2023
- Coordinated daily administrative operations to ensure smooth office functionality.
- Managed clerical duties including photocopying, faxing, and scanning documents.
- Answered incoming calls professionally, directing inquiries to appropriate personnel or taking messages.
- Maintained organized filing systems, encompassing electronic databases and physical records.
- Interacted with customers and internal staff, addressing questions via phone and email.
- Replenished office supplies by placing orders to maintain adequate inventory levels.
- Processed financial documents, contracts, expense reports, and invoices efficiently.
- Developed engaging social media content for real estate listings and market updates.
Education
Bachelor of Fine Arts - Digital Media And Photography
Brock University
St. Catharines01-2021
Skills
- SEO optimization
- Digital analytics
- Paid advertising
- Social media strategy
- Multichannel marketing
- Video marketing
- Content creation
- Branding strategy
- Visual content creation
- Video production
- Social strategy
- Time management
- Problem solving
- Adaptability
- Creative collaboration
- Communication skills
Certification
Social Media Marketing Certification — HubSpot
Timeline
Senior Digital Marketing Specialist
The Rocca Sisters Team
11.2024 - Current
Marketing Coordinator
Team Rene Real Estate
02.2023 - 11.2024
Office Admin/Social Media Advisor
RE/MAX Twin City
09.2022 - 02.2023
Freelance Digital Marketing Strategist
Various Contracts
03.2021 - 11.2024
Freelance Photographer/Videographer
Various Contracts
04.2019 - 11.2024
Bachelor of Fine Arts - Digital Media And Photography
Brock University