Asem Mohammad
Summary
Business development professional with expertise in generating qualified pipelines and accelerating sales cycles through strategic outreach and organizational mapping. Proven track record of delivering high-impact contributions to strategic initiatives and seamless deal execution. Strong ability to build cross-functional relationships and align efforts with departmental goals for optimal success.
Overview
6
6
years of professional experience
Work History
Senior Business Development Specialist – Strategic
Assent
Ottawa, ON
02.2025 - Current
- Identified and qualified high-value opportunities, contributing to Closed-Won ARR of $227.1K.
- Generated $1.9M in qualified pipeline through outbound prospecting and strategic outreach initiatives.
- Collaborated with Account Executives to ensure seamless deal handoffs and enhance velocity.
- Engaged with prospective clients across global accounts, mapping organizational hierarchies for effective targeting.
- Assessed targeted companies' structures to categorize them based on decision-making processes.
- Supported deals resulting in Closed-Won TCV of $634.1K year-to-date 2025.
- Conducted thorough analysis of business units, segments, and divisions within client organizations.
- Streamlined outreach efforts to maximize engagement with high-potential accounts.
Technical Expert
Apple Inc.
Ottawa, ON
10.2019 - 05.2025
- Provided all of Apple products and services to new and existing customers (ie. iPhone, AppleCare Protection Plan, Telecom Services, Business Into Leads, Today at Apple Sessions; In-store-Virtual).
- Identified and implemented effective sales methods to drive increased quarterly sales based on business objectives.
- Provided coaching and shared effective strategies with team members to foster a cohesive and high-performing team dynamic.
- Performed iPhone repairs, diagnostics, troubleshooting and evaluations on all Apple products.
- Empathized with clients and provided best solutions regarding their devices.
- Organized, analyzed and prepared technical data reports.
- Tested components, assemblies and systems to diagnose problems and hardware repair issues.
- Recommended corrective and preventative actions to boost product reliability.
- Collaborated with different teams at the current location level to provide client satisfaction.
- Contributed to introducing the business experience to new and existing clients.
Business Development Specialist – Strategic
Assent
Ottawa, ON
08.2024 - 01.2025
- Contributed and supported deals resulting in Closed-Won ARR of $348.1K and Closed-Won TCV of 849.4K year-to-date 2024, by identifying and qualifying high-value opportunities for my Account Executives.
- Account Management: Maintaining current account list of $500M+ ARR on day-to-day updated notes of account/lead progression, organizational insights, and account-mapping processes to drive higher engagement rates.
- Knowledge Sharing: Supported the broader business development team with delivered impactful presentations, sharing outbound strategies focused on calling and email approaches, and cross-functional collaboration.
Senior Business Development Representative – Strategic
Assent
Ottawa, ON
02.2024 - 07.2024
- Executed targeted research and proactive prospecting to engage potential clients.
- Collaborated with Account Executives to drive expansion deals and boost client acquisition.
- Assessed client requirements, aligning them with services to generate viable sales opportunities.
- Developed strong client relationships by providing essential support and strategic guidance.
Business Development Representative - MidMarket
Assent
Ottawa, ON
09.2022 - 01.2024
- Generated new business opportunities through research and outbound prospecting.
- Collaborated with Account Executives to drive client acquisition and secure expansion deals.
- Surpassed quarterly quotas and KPIs by effectively revitalizing relationships with past clients.
- Qualified leads and developed them into viable sales opportunities.
- Nurtured customer relationships through proactive engagement and periodic touch points.
- Educated customers on Assent's product and service offerings to enhance understanding.
- Participated in training programs to improve sales techniques and product knowledge.
Education
Business Diploma - Business Management & Entrepreneurship
Algonquin College
Ottawa, ONSkills
- SaaS (Mid-Market & Strategic)
- CRM tools (Outreach, Gong, ZoomInfo, 6sense, LinkedIn Sales Navigator)
- Sales pipeline development
- Discovery calls
- Outbound prospecting
- Lead qualification
- Quota attainment
- Global Account mapping
Timeline
Senior Business Development Specialist – Strategic
Assent
02.2025 - Current
Business Development Specialist – Strategic
Assent
08.2024 - 01.2025
Senior Business Development Representative – Strategic
Assent
02.2024 - 07.2024
Business Development Representative - MidMarket
Assent
09.2022 - 01.2024
Technical Expert
Apple Inc.
10.2019 - 05.2025
Business Diploma - Business Management & Entrepreneurship
Algonquin College
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