Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
References
Timeline
Generic

ARZAD ANVER

Toronto,ON

Summary

Experienced Salesforce Developer with 6+ years of expertise in Salesforce development and consulting, working across multiple domains in Salesforce CRM and Marketing Cloud. Proven ability to deliver scalable, high-quality solutions that align with business objectives. Strong understanding of Salesforce best practices and committed to continuous improvement and client success.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Associate Salesforce Technical Lead

Surge Global Pte.Ltd.
07.2022 - 08.2025
  • Led a team of developers and consultants in delivering enterprise-grade Salesforce Marketing Cloud and Salesforce CRM solutions for a US client.
  • Oversaw end-to-end project lifecycle including requirement analysis, solution architecture, sprint planning, code reviews, and deployment.
  • Architected and implemented scalable, responsive, and user-friendly interfaces using Lightning Web Components (LWC), Aura Components, and Lightning App Builder.
  • Directed the successful migration of legacy applications to Salesforce Lightning Experience, ensuring minimal business disruption and improved performance.
  • Integrated third-party APIs and Marketing Cloud functionalities to support personalized customer journeys, preference centers, and automation workflows.
  • Delivered major enhancements and new business functionalities through declarative tools (Flows, Process Builder) and Apex development.
  • Authored detailed technical documentation and handbooks to ensure long-term maintainability and knowledge transfer across global teams.
  • Fostered collaboration across cross-functional teams, mentored junior developers, and ensured adherence to Salesforce best practices and coding standards.

Senior Salesforce Engineer

Royal Automobile Club of Victoria (RACV) Limited
08.2021 - 09.2022
  • Collaborated closely with business analysts, product owners, and technical leads to gather and analyze requirements, ensuring alignment with business goals.
  • Designed and developed scalable Salesforce solutions using Lightning Web Components (LWC), Aura, Apex, Flows, Process Builder, and Workflow Rules.
  • Led the implementation of automation tools to streamline business processes and improve system efficiency.
  • Integrated Salesforce with third-party systems via REST/SOAP APIs and contributed to API orchestration using MuleSoft to support seamless data exchange.
  • Participated in technical discussions with customer operations managers to identify pain points, propose solutions, and drive continuous improvement.
  • Developed and maintained technical design documentation to support knowledge sharing, onboarding, and system maintainability.
  • Ensured high standards of code quality, security, and performance across all Salesforce solutions.

Salesforce Engineer

Virtusa Corp.
03.2019 - 10.2021
  • Developed, maintained, and enhanced Salesforce components, including validation rules, custom workflows, Lightning Web Components (LWC), Aura components, Visualforce pages, Apex classes, triggers, custom objects, and formula fields.
  • Collaborated with senior developers to manage large-scale code repositories, and deliver complex Salesforce solutions for corporate clients.
  • Delivered end-to-end development and deployment of solutions, adhering to Salesforce coding standards and best practices.
  • Conducted rigorous quality assurance (QA) testing to identify bugs, enhance performance, and ensure usability across all Salesforce functionalities.
  • Specialized in projects within the healthcare and life insurance domains, focusing on regulatory compliance and secure data handling.
  • Partnered with onsite developers, integration teams, and business analysts to gather and refine requirements for successful project execution.
  • Contributed to technical planning, peer code reviews, and continuous integration efforts within Agile development environments.

Education

Post-Graduate Certificate (MSc (R)) - Computer Science

Staffordshire University
09-2024

Bachelor of Engineering - Software Engineering

Staffordshire University, UK
10-2018

Skills

  • Salesforce Integration (REST/SOAP APIs, External Services)
  • Salesforce Security Model (Profiles, Permission Sets, Sharing Rules)
  • Salesforce Deployment Tools (Change Sets, Salesforce DX, Metadata API)
  • Salesforce Release Management & Continuous Integration
  • SFMC Email Studio, Journey Builder, Automation Studio
  • Data Extensions & Contact Builder
  • Marketing Cloud APIs & Integrations
  • Campaign Management & Segmentation
  • Marketing Cloud Connect with Salesforce CRM

Certification

  • Salesforce Certified Platform Developer I
  • Salesforce Certified Administrator
  • Salesforce Certified Platform App Builder
  • Salesforce Certified Sales Cloud Consultant
  • Salesforce Certified Experience Cloud Consultant
  • Salesforce Certified Sharing and Visibility Architect
  • Salesforce Certified Data Architect
  • Salesforce Certified Application Architect

Accomplishments

  • HLS Hackathon Champion – Virtusa Global (2020)
    "Medic" – An AI-powered application built on Salesforce and Google Cloud Platform to automate the distribution and purchasing of medical supplies from pharmacies during crisis situations.
  • CodeAthon Champion – Virtusa Global (2019)
    Recognized for developing an AI-based wound analyzer using Salesforce Einstein Vision and AI, focused on healthcare innovation.

References

Inshar Anas

Architect – Salesforce, Virtusa

Email: mainshar@virtusa.com

Phone: +1 (437) 987-0797


Lawrence Coppin 

Vice President – Salesforce, Virtusa 

Email: lcoppin@virtusa.com 

Phone: +44 7508 243715

Timeline

Associate Salesforce Technical Lead

Surge Global Pte.Ltd.
07.2022 - 08.2025

Senior Salesforce Engineer

Royal Automobile Club of Victoria (RACV) Limited
08.2021 - 09.2022

Salesforce Engineer

Virtusa Corp.
03.2019 - 10.2021

Post-Graduate Certificate (MSc (R)) - Computer Science

Staffordshire University

Bachelor of Engineering - Software Engineering

Staffordshire University, UK

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