Arva Jabalpurwala
Toronto,ON
Summary
Dynamic Senior Programmatic Manager with over 7 years of experience in programmatic advertising, adept at optimizing campaigns and driving revenue growth for high-profile clients like Danone and KFC. Skilled in developing innovative audience strategies using advanced DSPs (DV360, TTD, Amazon DSP) and fostering strategic partnerships. Proven expertise in ad operations, technical troubleshooting, and stakeholder management, ensuring seamless execution and compliance. A committed leader and mentor, focused on training teams to enhance performance metrics. Seeking to leverage my expertise in a challenging Associate Director role at KINESSO to deliver data-driven advertising solutions.
Overview
7
7
years of professional experience
Work History
Senior Programmatic Manager
GroupM Nexus
05.2022 - Current
- Lead end-to-end campaign planning and optimization for CPG clients including Danone, KFC, Hills, Bolton, Yeti, and Edgewell, ensuring alignment with client goals and KPIs.
- Increased Danone's client reach by 2.5 times in 2024 through strategic YouTube tactics, maintaining cost-efficient CPMs and minimizing overlaps by implementing campaign-level frequency caps.
- Spearheaded Project Nova with TTD, testing cookieless capabilities to enhance targeting accuracy and demonstrate adaptability to emerging technologies.
- Developed and implemented audience-centric strategies across DSPs (DV360, TTD, Amazon DSP), proactively identifying optimization opportunities to drive campaign efficiency.
- Created detailed performance reports and provided actionable insights for continuous campaign improvement.
- Collaborated with billing, operations, ad operations, planning, and supply teams to ensure seamless execution and adherence to budget allocations.
- Trained offshore teams on DSP functionalities and campaign analysis, enhancing overall team capabilities and technical proficiency.
Associate Biddable Media
Publicis Groupe
11.2020 - 06.2021
- Managed programmatic and social campaigns for Marriott APAC, ensuring alignment with client objectives across multiple digital platforms.
- Resolved technical issues on platforms like DoubleVerify, TTD, and Google, maintaining high standards for campaign performance and brand safety.
- Provided comprehensive performance analysis and insights, leveraging data to guide optimizations and strategic recommendations.
- Collaborated with internal teams (billing, operations, and creative) to ensure successful campaign execution and adaptation to client needs.
Campaign Manager
Xaxis
04.2020 - 10.2020
- Executed programmatic campaigns on DV360 and Adobe DSP, maximizing reach and engagement for clients through targeted strategies.
- Developed media plans with major vendors (SonyLiv, Zee, Hotstar) while closely monitoring campaign performance to ensure full delivery and effectiveness.
- Utilized analytics tools for audience validation and fraud detection, ensuring high-quality media buys.
Business Development Manager
Adsolut Media
04.2019 - 03.2020
- Engaged with publishers to establish partnerships, promoting premium advertising demand and enhancing revenue opportunities.
- Coordinated with demand partners (PubMatic, AppNexus, Rubicon) to optimize campaign execution and align demand with available inventory.
- Managed outstream video inventory, providing tags to publishers that included built-in video players, resulting in higher CPMs.
- Provided revenue reporting and updates, ensuring accuracy and maintaining transparent communication with partners.
- Trained interns on ad operations, fostering skills development within the team.
Business Development Specialist
Vertoz
06.2017 - 03.2019
- Cultivated partnerships with publishers to promote premium demand opportunities, enhancing campaign performance.
- Sourced advertising demand from partners, optimizing inventory utilization and driving revenue growth.
- Monitored campaign performance and revenue pacing, leveraging data to inform strategic decisions and recommendations.
- Provided ad tags for various formats, ensuring compliance and smooth execution of campaigns.
- Conducted training sessions for team members on ad operations, fostering a collaborative team environment.
Education
Graduate Certificate - Marketing
Seneca College of Applied Arts And Technology
North York, None04-2022
BBA - Marketing Management
Mumbai University
Mumbai04-2017
Skills
- Programmatic Advertising
- Stakeholder Management
- Campaign Performance Analysis
- Demand Generation
- Ad Operations
- Revenue Management
- Technical Troubleshooting
- Training and Development
- Negotiation Skills
- Data-Driven Decision Making
Languages
English
Native or Bilingual
Timeline
Senior Programmatic Manager
GroupM Nexus
05.2022 - Current
Associate Biddable Media
Publicis Groupe
11.2020 - 06.2021
Campaign Manager
Xaxis
04.2020 - 10.2020
Business Development Manager
Adsolut Media
04.2019 - 03.2020
Business Development Specialist
Vertoz
06.2017 - 03.2019
Graduate Certificate - Marketing
Seneca College of Applied Arts And Technology
BBA - Marketing Management
Mumbai University
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