Aruna Guru
Toronto,Canada
Summary
Corporate communications professional with comprehensive experience and readiness for impactful roles. Skilled in crafting compelling messages, managing media relations, and executing strategic communication plans. Strong emphasis on team collaboration and delivering measurable results. Adaptable, reliable, and proficient in crisis communication, brand management, and content creation.
Overview
13
13
years of professional experience
Work History
Senior Public Affairs and Corporate Communications Specialist
The Canadian Investment Regulatory Organization (CIRO)
10.2022 - 09.2023
- Developed strategic communications, boosting engagement and aligning with CIRO's objectives.
- Advised on HR communications, enhancing policy understanding and employee engagement.
- Led rebranding efforts, ensuring smooth transitions and effective messaging.
- Spearheaded integrated communications strategies, resulting in measurable improvements in stakeholder engagement and alignment with organizational goals.
- Streamlined event organization processes, fostering a more inclusive workplace culture and achieving higher participation rates in diversity initiatives.
- Analyzed communication effectiveness through stakeholder feedback, leading to refined strategies that enhanced brand messaging and employee understanding.
- Coordinated cross-functional teams to develop high-quality communication deliverables, ensuring timely project completion and stronger brand consistency.
- Cultivated a culture of open communication, providing guidance that empowered team members and improved clarity during organizational changes.
- Enhanced stakeholder engagement by implementing targeted communication strategies, leading to noticeable gains in alignment with organizational objectives.
Social Media Consultant
Black Angus Steakhouse
06.2019 - 12.2020
- Analyzed social media trends to enhance PR strategies, boosting online presence by 40%.
- Crafted consistent brand visuals, increasing positive feedback by 40%.
- Developed campaigns boosting engagement and sales by 20% through innovative social media use.
- Implemented targeted social media strategies, resulting in measurable improvements in brand visibility and customer interaction.
- Evaluated campaign performance through data analysis, enabling informed adjustments that drove noticeable gains in overall engagement.
- Spearheaded creative content initiatives that transformed audience interaction, leading to substantial growth in brand loyalty.
Internal & External Communications Specialist
Estee Lauder Companies Ltd.
11.2015 - 10.2018
- Built strong inter-departmental relationships, enhancing communication and efficiency.
- Led compliance monitoring, ensuring regulatory adherence and reducing risks.
- Trained makeup artists on influencer marketing, boosting social media presence.
- Developed policies for web quality, improving user experience.
- Managed intranet content, enhancing internal communication and resource access.
- Developed and launched training modules for makeup artists on digital marketing, leading to substantial improvements in social media engagement.
- Created engaging training programs for makeup artists on digital marketing strategies, significantly boosting online brand visibility.
- Maintained updated intranet resources, improving internal access to critical information and enhancing overall employee engagement.
- Fostered partnerships with influencers, elevating brand awareness and driving measurable engagement across social media platforms.
Communications Specialist
Dubai International Financial Centre Authority
09.2014 - 10.2015
- Developed strategic communication plans, enhancing brand visibility and stakeholder engagement.
- Managed media relations, securing coverage in top-tier publications, boosting public perception.
- Crafted compelling content for diverse platforms, improving audience reach and engagement.
- Collaborated with cross-functional teams to align messaging, ensuring consistent communication.
- Analyzed communication metrics, providing insights for continuous improvement and effectiveness.
- Partnered with cross-functional teams to craft targeted communications, enhancing stakeholder engagement and driving informed decision-making.
- Implemented strategic communication plans, resulting in noticeable improvements in public perception and increased media coverage.
- Developed engaging content for various platforms, boosting audience interaction and establishing a strong brand presence in the financial sector.
- Conducted audience analysis to tailor messaging, achieving marked gains in engagement metrics and audience retention.
Marketing Communications Consultant
Radisson Blu Edwardian
04.2013 - 01.2014
Associate PR Consultant
Capital MSL
04.2013 - 01.2014
Marketing Communications Executive
Montcalm Hotel
01.2011 - 04.2013
Education
Master of Science - Marketing & International Management
University of Reading
12.2011
Master of Science - Business Economics
R.A. Podar College of Commerce and Economics
01.2007
Skills
- Engaging storytelling
- Social media engagement
- Content lifecycle management
- Media engagement strategies
- Internal messaging strategies
- Targeted communication strategies
- Crisis Communication
- Stakeholder Engagement
- Employee communications
- Video editing
- Communication campaigns
- Strategic communication planning
- Podcast production
- Brand narrative development
- Internal communications
- Website maintenance
Languages
Hindi
Native or Bilingual
English
Native or Bilingual
Timeline
Senior Public Affairs and Corporate Communications Specialist
The Canadian Investment Regulatory Organization (CIRO)
10.2022 - 09.2023
Social Media Consultant
Black Angus Steakhouse
06.2019 - 12.2020
Internal & External Communications Specialist
Estee Lauder Companies Ltd.
11.2015 - 10.2018
Communications Specialist
Dubai International Financial Centre Authority
09.2014 - 10.2015
Marketing Communications Consultant
Radisson Blu Edwardian
04.2013 - 01.2014
Associate PR Consultant
Capital MSL
04.2013 - 01.2014
Marketing Communications Executive
Montcalm Hotel
01.2011 - 04.2013
Master of Science - Business Economics
R.A. Podar College of Commerce and Economics
Master of Science - Marketing & International Management
University of Reading
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