Arun Kumar
Windsor,ON
Summary
Dynamic Business Development Manager with a proven track record at Reliance Retail, adept in B2B Sales, Category Management and excelling in Vendor Management. Mastered driving category growth, achieving over 100% category Targets MoM, and fostering robust relationships with marquee brands. Recognised for strategic decision-making and exceptional account retention capabilities.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Manager - Business Development/Category Buyer
Reliance Retail
Mumbai, India
07.2022 - 01.2025
- Responsible to Category Development, with end-to-end responsibility of maintaining 25%margin for the category
- Buying and Merchandising
- Experience in fostering Marquee Brand in houseware and general merchandise categories
- Increased Price Competitiveness of kitchenware category from 68% to 85%
- Indroduced high selling SKUs, which increased the category GMV by 35%. and improved Contribution margin by 7%
- Onboarding new Sellers
- Negotiated contracts with vendors to secure favorable terms and pricing.
- Releasing of timely purchase orders for fulfilment in time
- Finalizing deal SKUs from the category and responsible to create merchandising plan
- Ensuring overall gross margin to be more than 25%
- Monitored competitor activities to anticipate changes in the industry landscape and design appropriate response measures.
- Co-ordinated with operations team and reduced delivery time from 3.5 days to 2 days
- Improved PDP conversion of the category from 2.5% to 11%
- Co-ordinated with Finance for Waivers which lead to a GMV growth of 35%
- Evaluated individual and team business performance and identified opportunities for improvement.
Assistant Manager - Business Development
OYO Hotels & Homes Pvt. Ltd.
Delhi
11.2019 - 06.2022
- Maximizing yield for revenue generating departments, mainly through Room Nights
- Oversaw successful implementation of marketing and promotional strategies to boost hotel revenue.
- Resolved diverse rate parity issues and processed payments, ensuring compliance with all revenue targets.
- Handled onboarding of new non-transit properties, overseeing P&L and financial reconciliation within assigned locations.
- Coordinating and consulting on improving overall revenue and Average room rate
- Churn Management
- Maintaining stakeholder relationships to run properties on profit
- Coordinated efforts with various departments, including Legal and Compliance Teams.
- Managing 4000 to 4500 rooms in West Delhi location
- Conducted audits to secure business operations and prevent revenue leakage.
Assistant Manager- Corporate Sales
BinaStre Technologies
Noida
06.2018 - 11.2019
- Built productive relationships with existing partnerships, stakeholders to retain and increase contract values
- Ensured new client acquisition via leads, networking and follow-ups, and developed new business
- Drove sales for the company by cross-selling and up-selling
- Prepared sales plans; supported all pre-sales activities of the company; enabled pre-sales consulting, strategic & analytical thinking
- Developed proposals and reports; participated in meetings; coordinated with teams
- Provided demonstration of the working of the product (software or hardware), technical advice to customers about installation, usage, and networking
- Resolved customer queries through instructions and solutions
- Received Employee of the Year Award, 2019
Management Trainee
Bajaj Allianz Life Insurance Co. Ltd.
Pune & Dehradun
06.2017 - 06.2018
- Directed insurance sales representative, hiring and sales training
- Provided IC-38 Training to the team and encouraged practice of ethical insurance selling
- Hired sales manager and BDM
- Ensured insurance sales staff maintains appropriate insurance licenses
- Managed the tasks of providing information on changes regarding insurance services and products
- Instructed clients on tax saving plans and provided the best investment avenue
- Assisted sales agents in selling insurance policies by providing insurance providers and services
- Generated reports and maintained insurance policies and records
Management Trainee
HDFC Bank
Mumbai
04.2015 - 06.2015
Intern
ONGC
Dehradun
04.2013 - 05.2013
Education
MBA - International Business (Marketing)
Symbiosis Institute of International Business (SIIB)
Pune12.2017
B.Tech. - EEE
College of Engineering Roorkee (COER)
Roorkee12.2014
12th - ICSE
Constancia School
Dehradun12.2010
10th - ICSE
Hilton's School
Dehradun12.2008
Skills
- B2B Sales & Operations
- Account Acquisition & Retention
- Proposals & Presentations
- OEM & Private label
- Key Account Management
- Competitive Analysis
- E-commerce
- Vendor Management
- Program Management
- Marketplace
- MS Excel/Office
- Data-driven decision making
- Buying and Merchandising
Certification
- IC-38 Certification, Bajaj Allianz, 01/01/17
- Six Sigma Certified, KPMG, 01/01/16
- Google Analytics, 01/01/16
- Data analytic and presentation PWC approach, 01/01/21
Languages
- English
- Hindi
- Elementary French
Extracurricular Activities
Organizer & Core Team Member, Igni 2017, Annual Cultural Fest of SIIB, 2017 Member, Social initiative Pankhuri, 2014 Participant, Ignisense Team, 2017 Coordinator, Eco-Club, 2014 Cultural Committee Head, Oorja, 2014 Society Coordinator, Spic Macay Roorkee Chapter, 2011-2014 Sponsorship Head, Inter College Cultural Fest Zion, 2013
Personal Information
Date of Birth: 08/28/92
Profile Summary - Summary
An MBA offering 8 years of experience in B2B Sales, Account management, Category Management and Cross-functions in E-commerce, Hospitality, Software, and Insurance industries. Expertise in Outright buying and merchandising, Business Planning (AOP), new account acquisition/on-boarding, and maintaining GMV by understanding supply and demand and market trends. Skilled in data analytic tools like MS Excel, Advanced Excel, Power BI, and maintaining business relations with channel partners and stakeholders.
Timeline
Senior Manager - Business Development/Category Buyer
Reliance Retail
07.2022 - 01.2025
Assistant Manager - Business Development
OYO Hotels & Homes Pvt. Ltd.
11.2019 - 06.2022
Assistant Manager- Corporate Sales
BinaStre Technologies
06.2018 - 11.2019
Management Trainee
Bajaj Allianz Life Insurance Co. Ltd.
06.2017 - 06.2018
Management Trainee
HDFC Bank
04.2015 - 06.2015
Intern
ONGC
04.2013 - 05.2013
MBA - International Business (Marketing)
Symbiosis Institute of International Business (SIIB)
B.Tech. - EEE
College of Engineering Roorkee (COER)
12th - ICSE
Constancia School
10th - ICSE
Hilton's School
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