Arthur Hobhouse
Vancouver,Canada
Summary
Professional strategist with passion for driving organizational growth and efficiency. Proven ability to develop and execute strategies that align with business objectives and respond to market dynamics. Known for fostering team collaboration and adaptable problem-solving in dynamic environments.
Overview
6
6
years of professional experience
Work History
Promotions Strategy Manager
Financial Times
03.2023 - 11.2024
- Optimized pricing strategies: Developed and implemented data-driven discounting framework, resulting in anincrease in new customer revenue and improved profitability
- Enhanced analytical capabilities: Built robust internal analytics tools to monitor performance and identify new opportunities
- Led cross-functional teams: Collaborated with diverse teams to drive strategic initiatives and ensure successful execution of marketing campaigns
- Improved Financial Modelling: Developed a Financial Modelling template to support planning and investment in new marketing strategies and promotions
- Developed the commercial offer playbook to support growth and retention initiatives using audience segmentation research, historical trends, and customer research
- On completion, used the playbook to identify unserved audience segments and set up new offers to capture audience interest
Strategy Associate
Ocado Retail
02.2022 - 12.2022
- Improved customer loyalty: Conducted in-depth analysis of customer behavior to identify key drivers and developed recommendations for targeted loyalty programs
- Enhanced strategic decision-making: Supported the development and implementation of strategic initiatives, including market research and competitive analysis
- Improved operational efficiency: Streamlined processes and identified opportunities for cost reduction and revenue growth
- 4-month loyalty deep-dive: Explore, research, and recommend Ocado loyalty strategy including understanding benefits, best practices, and customer sentiment to create a recommendation into how and if Ocado should approach loyalty
- Project recommended initiating a more targeted approach to reward and delight our most loyal customers through a narrow range of hero discounts and exclusive sales while encouraging mid-range customers to engage more frequently with our wider proposition
Consultant
P2 Consulting
03.2020 - 01.2022
- Led complex transformation programs: Successfully delivered high-impact projects, including post-merger integrations and system migrations
- Improved operational efficiency: Implemented process improvements and streamlined workflows
- Enhanced data-driven decision-making: Developed and implemented data-driven reporting and analysis tools to support strategic decision-making
- Post-merger integration for a FTSE 100 technology company, including redesigning and implementing >250 critical business processes across 8 business units to optimise resources and create cost efficiencies
- Won employee of the year award for outstanding work on client site
Consultant Analyst
P2 Consulting
06.2018 - 03.2020
- Improved data analysis and reporting: Gathered, analyzed, and synthesized complex data to identify key insights and inform strategic decisions
- Enhanced project management: Led and managed teams to deliver projects on time and within budget
- Improved stakeholder management: Effectively communicated with stakeholders at all levels, building strong relationships and ensuring alignment
- Business transformation programme that involved migrating SAP ECC (R/3) to SAP s/4 HANA - a £90M programme, redesigning business processes and upgrading the legacy system to enable clients to meet strategic goals
- Won employee of the month award for outstanding work on client site
Education
Bachelor of Arts - Economics
Boston University
Boston, MA05.2017
A-Levels - Maths, Economics, Physics
Stowe School
01.2012
Skills
- Growth strategies
- Operational efficiency
- Strategic partnerships
- Pricing strategy
- Data analytics
- Digital transformation
- Customer segmentation
- Go-to-market strategy
- Problem-solving
- Time management
- Adaptability and flexibility
- Product growth strategy
Accomplishments
- Implemented a commercial offer playbook that led to a 56% increase in new customer revenue
- Led project that successfully passed a SAR audit on a Post merger integration programme for a FTSE 250 client
- Won Employee of the year with P2 consulting for outstanding work on client site
Specialinterests
- Keen squash and tennis player
- NZSIA level 2 Ski Instructor
Languages
English
Native or Bilingual
Timeline
Promotions Strategy Manager
Financial Times
03.2023 - 11.2024
Strategy Associate
Ocado Retail
02.2022 - 12.2022
Consultant
P2 Consulting
03.2020 - 01.2022
Consultant Analyst
P2 Consulting
06.2018 - 03.2020
A-Levels - Maths, Economics, Physics
Stowe School
Bachelor of Arts - Economics
Boston University
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