Summary
Work History
Education
Skills
Core Expertise
Affiliations
Timeline
Generic

Arthur Best

Toronto,ON

Summary

Partnership and brand marketing professional with experience developing strategic sponsorship programs, integrated marketing campaigns, and experiential activations across events and digital platforms. Skilled at building strong client relationships, delivering creative partnership solutions, and executing campaigns that connect brands with engaged audiences through live experiences and media

Work History

Digital Sales Manager

Informa Connect
Toronto, Canada
2024 - 2026
  • Developed and managed sponsorship partnerships for major industry events, integrating digital media and experiential activations to enhance brand visibility and drive audience engagement.
  • Built strong relationships with brand partners, understanding their marketing objectives and developing customized programs that aligned with business and brand goals.
  • Collaborated with marketing, content, and event teams to execute multi-platform campaigns that combined digital marketing, branded content, and on-site activations.
  • Presented partnership ideas, campaign insights, and performance results to partners, helping inform future programming and long-term collaboration opportunities.

Digital Sponsorship Specialist

Informa Connect
Toronto, Canada
2021 - 2024
  • Secured sponsorship partnerships through targeted prospecting and market research, enhancing revenue streams.
  • Maintained strong sponsor relationships, resulting in high retention and repeat partnerships.
  • Developed customized sponsorship packages that integrated digital marketing and event activations, increasing sponsor engagement.

Account Manager

RnR Staffing
Toronto, Canada
2018 - 2024
  • Managed staffing operations for national marketing campaigns and large-scale events across Canada, ensuring effective resource allocation.
  • Recruited and supervised nationwide event teams, fostering collaboration and performance.
  • Cultivated long-term client relationships, resulting in sustained repeat business.

Experiential Marketing Professional (Freelance)

Feelance
Toronto, Canada
2014 - 2023
  • Coordinated event logistics and audience engagement for national brand experiential marketing programs.
  • Recruited, trained, and supervised promotional staff to execute brand messaging effectively.
  • Executed impactful experiential brand activations by managing diverse event teams across multiple markets.
  • Collaborated with agencies, including IG Group, Match Marketing, and Diamond, to deliver successful campaigns.
  • Supported brand activations for TD Bank, Mars, and Trophy Foods to enhance visibility and consumer engagement.

Education

Diploma - Music Technology

School of Sound Recording
Manchester, UK
01-2012

Bachelor of Arts - Social Sciences & Philosophy

University of Manchester
UK
06-2011

Skills

  • Lead generation
  • Client acquisition
  • Marketing strategy
  • Proposal Development
  • Partnership management
  • Market analysis
  • Stakeholder engagement

Core Expertise

  • Strategic Partnerships
  • Sponsorship Revenue Growth
  • Digital Media Sales
  • Business Development
  • Experiential Marketing
  • Proposal Development
  • Client Relationship Management
  • Market Research

Affiliations

Music Production

Timeline

Digital Sales Manager

Informa Connect
2024 - 2026

Digital Sponsorship Specialist

Informa Connect
2021 - 2024

Account Manager

RnR Staffing
2018 - 2024

Experiential Marketing Professional (Freelance)

Feelance
2014 - 2023

Diploma - Music Technology

School of Sound Recording

Bachelor of Arts - Social Sciences & Philosophy

University of Manchester

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Arthur Best