Artem Artamonov
Toronto,ON
Summary
Results-driven Google Ads and Marketing Manager with expertise in paid advertising, social media, and email marketing. Skilled in developing high-performing ad campaigns, optimizing conversion rates through A/B testing, and driving revenue growth for businesses. Strong background in market research, branding, and performance analysis, with a data-driven approach to digital strategy. Experienced in public relations, content creation, and cross-channel marketing, ensuring cohesive brand messaging and maximum ROI. Adept at collaborating with agencies and businesses to enhance online presence, generate leads, and scale advertising efforts effectively.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Manager
Let's Get Moving
06.2024 - Current
- Planned, directed, and evaluated Google Ads campaigns to promote the sales of products and services, ensuring high-performance advertising strategies for service-based businesses.
- Initiated market research and analyzed performance data to optimize ad targeting, distribution networks, and bidding strategies, directly influencing marketing success.
- Developed and implemented advertising strategies in collaboration with marketing and public relations teams to enhance brand visibility and lead generation.
- Managed and evaluated online advertising presence, ensuring alignment with broader marketing, communication, and business development goals across multiple digital channels.
- Supervised the development of the design and optimization of corporate branding materials and landing pages, ensuring visually appealing, high-converting designs that align with the company’s marketing strategy.
Google Ads Specialist
Teleperformance
12.2023 - 06.2024
- Assessed marketing and advertising needs of agencies and individual clients by analyzing their business goals, target audience, and competitive landscape to recommend optimized Google Ads strategies.
- Advised clients on Google Ads best practices and growth strategies, providing tailored consultation on campaign structure, bidding strategies, audience segmentation, and conversion tracking.
- Developed and implemented advertising strategies to maximize account performance, revenue growth, and return on ad spend (ROAS) through data-driven optimizations.
- Managed post-campaign analysis, measuring key performance metrics such as conversion rates, CTR, and cost per acquisition (CPA) to refine future advertising approaches.
- Provided strategic support in account growth and revenue expansion, identifying upselling opportunities and campaign improvements to enhance Google Ads investment efficiency.
Marketing Associate
LIQUID MARKETPLACE INC.
05.2022 - 01.2023
- Planned and executed social media campaigns to increase brand awareness, engagement, and lead generation across multiple platforms.
- Developed and managed targeted email marketing campaigns, including segmentation, A/B testing, and performance analysis to improve open and conversion rates.
- Created compelling content and visuals for social media and email marketing, ensuring consistency with brand voice and messaging.
- Analyzed campaign performance metrics to optimize social media and email marketing strategies for better engagement and ROI.
- Collaborated with marketing, advertising, and design teams to align digital marketing efforts with overall business objectives.
Education
Bachelor of Commerce - Marketing
Humber Institute of Technology And Advanced Learning
Toronto, None04-2022
Skills
- Google Ads Management & Optimization (A/B testing, bidding strategies, conversion tracking)
- Digital Marketing Strategy (multi-channel campaigns, brand positioning, CRO)
- Social Media & Email Marketing (content creation, engagement, segmentation)
- Performance Analysis & Data-Driven Decision Making (Google Analytics, campaign reporting)
- Public Relations & Communication (media coordination, brand messaging, client consultations)
- Design & Branding (landing pages, ad creatives, corporate identity)
Languages
English
Full Professional
Russian
Native or Bilingual
Certification
- Google Ads Search Certification: Focuses on creating and optimizing Google Search campaigns to reach potential customers actively searching for specific products or services.
- Google Ads Display Certification: Covers strategies for building and optimizing Display campaigns that reach audiences across the web through visual ads.
- Google Ads Video Certification: Emphasizes the use of video advertising, particularly on YouTube, to engage and influence audiences effectively.
- Shopping Ads Certification: Centers on creating and managing Shopping campaigns to promote online and local inventory, boosting traffic and sales.
- Google Ads Apps Certification: Addresses strategies for promoting apps through Google Ads, focusing on driving app discovery and engagement.
- Google Ads Measurement Certification: Highlights the use of Google's measurement tools to assess and optimize campaign performance.
Timeline
Marketing Manager
Let's Get Moving
06.2024 - Current
Google Ads Specialist
Teleperformance
12.2023 - 06.2024
Marketing Associate
LIQUID MARKETPLACE INC.
05.2022 - 01.2023
Bachelor of Commerce - Marketing
Humber Institute of Technology And Advanced Learning
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