Summary
Overview
Work History
Education
Certification
Interests
Timeline
Generic

Arshya Alamchandani

Vancouver,BC

Summary

A second-year BCom student at UBC Sauder with a passion for marketing and brand strategy. Experienced in leading student clubs and startup projects, growing engagement, and building connections. Enjoys brainstorming creative ideas, working on social media, and bringing people together through events and campaigns.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Marketing Associate

Vancouver Housing Market Club, UBC
10.2024 - Current
  • Boosted profile activity by 190% by revamping the posting schedule and creating engaging reels. Developed a data-driven content strategy that improved audience interaction and social media outreach. Addressed low engagement caused by inconsistent posting and an ineffective content approach.

Marketing Director

Commerce Undergraduate Society SVP
10.2024 - Current
  • Increased engagement by 35% by reviving an inactive account through rebranding and renaming. Developed a new content strategy to reintroduce the brand and improve audience connection, addressing previous inactivity and lack of visibility.

Campus Ambassador

Sauder School of Business
09.2024 - Current
  • Promote UBC Sauder programs and mentor groups of 30 students, facilitating their transition into the Sauder community.
  • Organize campus events and workshops, fostering community engagement and supporting student recruitment efforts.

Marketing Assistant Volunteer

Paramatma Wellness
09.2024 - Current
  • Created engaging content for Pinterest, Facebook, and Instagram.
  • Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
  • Designed a multi-channel marketing campaign, boosting brand awareness by 15%.
  • Created compelling marketing materials, improving customer engagement by 25%.

Intern

HDR Imports & Exports
10.2022 - 11.2022
  • Researched global market trends, optimizing product sourcing strategies.
  • Assisted in business operations, helping to reduce logistical inefficiencies.

Intern

TGIF Studios
06.2022 - 07.2022
  • Spearheaded below-the-line marketing strategies, expanding audience reach by 30%.
  • Developed advertising content that boosted brand recall.

Education

Bachelor of Commerce -

University of British Columbia
Vancouver, BC
06-2027

Certification

  • Google Digital Marketing & E-commerce Professional Certificate, Coursera 2024
  • University of Pennsylvania, Introduction to Marketing, Coursera 2022
  • London Business School, Brand Management: Aligning Business, Brand and Behaviour, Coursera 2022


Interests

  • Runner – School Track Team, JBCN International School (2019 – 2023)
    Practiced beach running to boost stamina Led team sessions and warm-ups Coached junior students
    Won medals for 100m, 1km, and class race during Sports Day
  • Kickboxing – QCage, Mumbai India (Feb 2022 – Jan 2024)
    Learned self-defense techniques, calisthenics, and strategy Sparred with experienced opponents Enhanced mental and physical strength
  • Gym – Strength Training 4 times/week

Timeline

Marketing Associate

Vancouver Housing Market Club, UBC
10.2024 - Current

Marketing Director

Commerce Undergraduate Society SVP
10.2024 - Current

Campus Ambassador

Sauder School of Business
09.2024 - Current

Marketing Assistant Volunteer

Paramatma Wellness
09.2024 - Current

Intern

HDR Imports & Exports
10.2022 - 11.2022

Intern

TGIF Studios
06.2022 - 07.2022
  • Google Digital Marketing & E-commerce Professional Certificate, Coursera 2024
  • University of Pennsylvania, Introduction to Marketing, Coursera 2022
  • London Business School, Brand Management: Aligning Business, Brand and Behaviour, Coursera 2022


Bachelor of Commerce -

University of British Columbia

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Arshya Alamchandani