Arshul Jalal
Cambridge,ON
Summary
Creative and driven marketing professional with experience across event planning, brand strategy, and digital marketing. From leading campaigns for Spice N Rice to coordinating the “Conestoga Squid Games” and developing training modules for Strong Roots, I bring a mix of hands-on execution and strategic thinking. Skilled in Google Analytics, content creation, and campaign planning, I thrive in collaborative environments and love turning insights into action. Passionate about community-driven marketing, audience research, and making campaigns that truly connect.
Overview
3
3
years of professional experience
Work History
Digital Marketing Assistant
Spice N Rice
Welland, Ontario
09.2024 - 12.2025
- Coordinated webinars and virtual events to engage with the target audience and generate leads.
- Collaborated with sales teams to align marketing strategies with sales objectives.
- Managed relationships with external advertising agencies and vendors.
- Oversaw budget allocation for marketing projects while ensuring maximum return on investment.
- Compiled targeted or exhaustive marketing data based on needs of specific research projects.
Marketing and Communications Intern
Conestoga college
Kitchener, Ontario
01.2024 - 03.2025
- Coordinated webinars and virtual events to engage with the target audience and generate leads.
- Generated reports summarizing results of digital campaigns.
- Researched emerging technologies related to digital marketing tools and tactics.
- Crafted optimized landing pages, consistently boosting engagement KPIs from previous year.
- Created email groups to distribute monthly promotional specials and new product offerings.
- Organized and coordinated email marketing campaigns.
- Reviewed and presented clients with account performance metrics using Google Analytics to generate comprehensive reports outlining webpage traffic, impressions and keyword effectiveness.
- Captured content for website and social media pages by taking photos and video footage.
Sales and Marketing Associate
ECM India
Ernakulam, Kerala
01.2023 - 05.2023
- Reviewed website analytics data to optimize online presence and maximize ROI from digital campaigns.
- Researched emerging technologies related to digital marketing tools and tactics.
- Handled customer complaints in a professional manner.
- Worked with fellow sales team members to achieve group targets.
- Adapted sales strategies based on customer interactions and feedback to improve results.
- Collaborated with product development teams to ensure marketing alignment.
- Developed and maintained relationships with external vendors and agencies.
Education
Post Graduate Diploma - Marketing And Advertising
Conestoga College Institute of Technology And Advanced Learning
Kitchener, None04-2025
BBA - Business Administration And Management
Mahatma Gandhi University
Kottayam, Kerala09-2021
Skills
- Digital marketing
- Content creation
- Marketing analytics
- Email marketing
- Social media management
- Customer relationship management
- Team collaboration
- Event coordination
- Decision-making
- Data entry
- KPIs identification
Projects
Digital Campaign Strategist – Drayton Entertainment Online Campaign
ADVT8141 Course Project | Fall 2024
- Designed a 3-month digital ad campaign to increase ticket sales, including SMART objectives, ad creatives, and performance metrics.
- Conducted social media audits, crafted a $60,000 budget plan, and developed a full content calendar for paid media platforms.
- Used data-driven strategies to optimize reach and engagement across Google Ads and Meta platforms.
Custom
Event Marketing Lead – Conestoga Squid Games: Winner Stands Alone
Conestoga College | Nov 2024
- Led the marketing and sponsorship strategy for a campus-wide fundraiser, managing promotions, budgeting, and team coordination.
- Created social media content, managed vendor relationships, and ensured all materials aligned with sustainability goals.
- Boosted event engagement through strategic messaging and creative game-based programming.
Timeline
Digital Marketing Assistant
Spice N Rice
09.2024 - 12.2025
Marketing and Communications Intern
Conestoga college
01.2024 - 03.2025
Sales and Marketing Associate
ECM India
01.2023 - 05.2023
Post Graduate Diploma - Marketing And Advertising
Conestoga College Institute of Technology And Advanced Learning
BBA - Business Administration And Management
Mahatma Gandhi University
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