Arsh Tanwar

Digital marketing coordinator with over two years of experience in content creation and social media engagement. Expertise in managing editorial calendars and developing employee engagement strategies to enhance messaging across digital platforms. Proven ability to craft narratives that align with business objectives. MBA-qualified and highly organized, with a strong track record in leading cross-functional communication initiatives in dynamic environments.

UNIVERSITY PROJECTS

* SASSY TUNA – STRATEGIC BUSINESS EXPANSION & DIGITAL TRANSFORMATION PLAN Associated with University Canada West Sassy Tuna – Jan 2025 - Apr

Role: Co-Developer | Business Consultant | Digital Strategy Analyst Timeline: Jan 2025 – Apr 2025 Worked on a strategic business plan for Sassy Tuna, a digital arts and coding studio, focused on three core areas: revenue growth, staff retention, and brand visibility. Developed a tiered online course model (Basic, Premium, Elite) to attract diverse learners and generate new revenue streams. Proposed a structured employee onboarding and mentorship program to improve retention and instructional quality. Designed a targeted digital marketing strategy using SEO, influencer partnerships, and social media outreach to expand the studio’s reach beyond the local market. The plan included a four-year rollout with financial projections and KPIs tracked via tools like Google Analytics, QuickBooks, and BambooHR.Role: Co Developer | Business Consultant | Digital Strategy Analyst Timeline: Jan 2025 – Apr 2025 Worked on a strategic business plan for Sassy Tuna, a digital arts and coding studio, focused on three core areas: revenue growth, staff retention, and brand visibility. Developed a tiered online course model (Basic, Premium, Elite) to attract diverse learners and generate new revenue streams. Proposed a structured employee onboarding and mentorship program to improve retention and instructional quality. Designed a targeted digital marketing strategy using SEO, influencer partnerships, and social media outreach to expand the studio’s reach beyond the local market. The plan included a four-year rollout with financial projections and KPIs tracked via tools like Google Analytics, QuickBooks, and BambooHR. Skills: Business Strategy · Digital Marketing · Financial Planning · Employee Experience Design · Stakeholder Analysis · Project Management · Market Research · Curriculum Development.

* DIGITAL MARKETING STRATEGY – SPARX CLEANING

Associated with University Canada West

Role: Digital Marketing Strategist (Team Lead) Spearheaded the creation and execution of a full-scale digital marketing strategy for Sparx Cleaning, a fast growing eco-conscious cleaning service based in Ontario. As team lead, I directed market research, competitive analysis, and audience segmentation to develop a compelling brand narrative and digital presence. The plan centered on high-impact social media campaigns across Instagram, TikTok, and Facebook, reinforced by SEO-driven blog content, influencer partnerships, and a structured content calendar. With a strategic $2,000 budget, I optimized for performance through real-time analytics, KPI frameworks, and ROI focused ad placements. This initiative positioned Sparx Cleaning as a standout, sustainable brand in a saturated market—balancing creativity, data, and customer insight to drive measurable growth.Role: Digital Marketing Strategist (Team Lead) Spearheaded the creation and execution of a full-scale digital marketing strategy for Sparx Cleaning, a fast-growing eco-conscious cleaning service based in Ontario. As team lead, I directed market research, competitive analysis, and audience segmentation to develop a compelling brand narrative and digital presence. The plan centered on high-impact social media campaigns across Instagram, TikTok, and Facebook, reinforced by SEO-driven blog content, influencer partnerships, and a structured content calendar. With a strategic $2,000 budget, I optimized for performance through real-time analytics, KPI frameworks, and ROI-focused ad placements. This initiative positioned Sparx Cleaning as a standout, sustainable brand in a saturated market—balancing creativity, data, and customer insight to drive measurable growth. Skills: Digital Marketing Strategy · Social Media Management · Content Marketing · Market Research & Analysis · Brand Positioning · SEO & Blog Strategy · Paid Advertising (Meta, TikTok, Google) · KPI & ROI Tracking

* STRATEGIC BUSINESS ANALYSIS - FLAIR AIRLINES Associated with University Canada West

Role: Lead Analyst – Business & HR Strategy (Academic Project) Spearheaded a detailed strategic review of Flair Airlines as part of a capstone assignment for the HR Strategy course at University Canada West. The project focused on aligning business objectives with operational and HR strategies within a competitive aviation landscape. Delivered a comprehensive plan assessing revenue streams, cost-efficiency models, market positioning, and long-term growth potential. Evaluated Flair’s competitive edge in the low-cost carrier segment and examined its resilience and scalability amid industry threats.Role: Lead Analyst – Business & HR Strategy (Academic Project) Spearheaded a detailed strategic review of Flair Airlines as part of a capstone assignment for the HR Strategy course at University Canada West. The project focused on aligning business objectives with operational and HR strategies within a competitive aviation landscape. Delivered a comprehensive plan assessing revenue streams, cost-efficiency models, market positioning, and long-term growth potential. Evaluated Flair’s competitive edge in the low-cost carrier segment and examined its resilience and scalability amid industry threats. Skills: Strategic & Business Analysis · Human Capital Alignment · Industry Benchmarking · Aviation Industry Insight · Cost Structure Evaluation

* STRATEGIC MARKETING PLAN - GIG COMPANY (CANADA) Associated with University Canada West

Role: Marketing Strategist Led the development of a comprehensive marketing strategy for GIG Fashion, a luxury menswear brand based in Vancouver. The project aligned market intelligence with behavioral economics to shape pricing models and customer engagement. Through competitive analysis, STP frameworks, and SWOT assessments, we positioned GIG Fashion as a forward-thinking brand emphasizing sustainability, personalization, and digital innovation. The strategy integrated omnichannel marketing, influencer partnerships, and advanced pricing tactics anchored in psychological theory (e.g., Endowment Effect, Veblen Goods, Anchoring). Final recommendations included cyber risk mitigation, eco-conscious sourcing, and tailored product offerings to enhance customer loyalty and sales conversion.Role: Marketing Strategist Led the development of a comprehensive marketing strategy for GIG Fashion, a luxury menswear brand based in Vancouver. The project aligned market intelligence with behavioral economics to shape pricing models and customer engagement. Through competitive analysis, STP frameworks, and SWOT assessments, we positioned GIG Fashion as a forward-thinking brand emphasizing sustainability, personalization, and digital innovation. The strategy integrated omnichannel marketing, influencer partnerships, and advanced pricing tactics anchored in psychological theory (e.g., Endowment Effect, Veblen Goods, Anchoring). Final recommendations included cyber risk mitigation, eco-conscious sourcing, and tailored product offerings to enhance customer loyalty and sales conversion. Skills: Strategic Marketing · Market Segmentation & Targeting (STP) · E-Commerce & Omnichannel Strategy · Brand Positioning & Promotion · Risk Assessment & Cybersecurity in Retail · Consumer Insight Analysis

* SOCIAL MEDIA SIMTERNSHIP

Stukent

Social Media Simternship Certificate - Completed Social Media Simternship® with practical experience in cross-platform analytics, audience segmentation, influencer campaigns, paid/organic strategy, and social listening to drive conversions and engagement.

* CERTIFIED DIGITAL MARKETING ASSOCIATE CERTIFIED DIGITAL MARKETING ASSOCIATE MARKETING INSTITUTE

Digital Marketing Institute- This certification validates proficiency in core digital marketing disciplines including SEO, social media marketing, content strategy, email marketing, paid advertising, and analytics. Issued under Syllabus Version 3.0, it signifies a comprehensive understanding of modern digital marketing practices and tools.

* Career Essentials in Generative AI by Microsoft and LinkedIn

* Ethics in the Age of Generative AI