Arpit Bawa
Toronto,ON
Summary
Experienced Paid-Search Specialist with over half a decade of hands-on experience in launching, managing, and refining paid digital advertising campaigns across various platforms. Proven track record of delivering excellent customer satisfaction and driving results while maximizing profitability and revenue growth.
Overview
6
6
years of professional experience
Work History
Senior Digital Marketing Specialist
Golf Town
Toronto, ON
09.2022 - Current
- Successfully managed and optimized multi-million dollar paid search campaigns for top Canadian retail and e-commerce brands Sporting Life and Golf Town.
- Delivered impressive results including a -30% decrease in CPCs and +45% increase in net new users across through strategic campaign management.
- Collaborated closely with cross-functional teams to create and execute high-profile, multi-channel digital campaigns, demonstrating effective communication and teamwork skills.
- Possess expert knowledge and proven experience in all campaign types, including Performance Max, Search, and Display, ensuring comprehensive understanding and proficiency across digital marketing channels.
Search Engine Marketing Specialist
Rubix Agency
New York, USA
01.2022 - 09.2022
- Managed all aspects of paid search campaigns on Google, Microsoft, and Apple platforms, with a monthly budget exceeding $100,000.
- Maximized ROI and campaign performance through close monitoring, analysis, and timely adjustments of strategic approaches.
- Conducted extensive keyword research and profitability analysis, leveraging historical metrics and data to inform campaign optimizations.
- Evaluated campaign performance regularly to ensure that client goals, such as brand awareness, ROI improvement, and lead generation, were achieved.
Google Campaign Manager
Cognizant Technologies Solutions
Gurgaon, India
08.2018 - 08.2021
- Optimized and monitored 500+ paid search and display campaigns across North America and Europe, ensuring peak performance and ROI.
- Managed Google Ads campaigns with monthly budgets ranging from $100,000 to $250,000, delivering targeted and impactful advertising strategies.
- Provided outstanding customer experiences, aligning efforts with client goals for Search and Display campaigns, fostering satisfaction and loyalty.
- Offered strategic advice to clients, guiding them to achieve optimal ROI on advertising spend through tailored recommendations and expertise.
Education
Marketing Management -
Sheridan College
Mississauga, ON08.2022
Bachelors in Engineering - Information Technology
Manav Rachna College Of Engineering
India07.2018
Skills
- Digital Marketing Management
- Campaign Planning
- Marketing Strategies
- Search Engine Marketing (SEM)
- Performance Max
- Team Leadership and Supervision
- Budget Management and Allocation
- MS Suite
- Looker Studio
Timeline
Senior Digital Marketing Specialist
Golf Town
09.2022 - Current
Search Engine Marketing Specialist
Rubix Agency
01.2022 - 09.2022
Google Campaign Manager
Cognizant Technologies Solutions
08.2018 - 08.2021
Marketing Management -
Sheridan College
Bachelors in Engineering - Information Technology
Manav Rachna College Of Engineering