Arooj Arshad
Abu Dhabi,UAE
Summary
Results-driven Business Analyst with 3+ years of experience using data-driven insights to improve financial processes and support strategic decisions. Skilled in KPI reporting, dashboard development, and credit system analysis, with a proven record of collaborating across teams to reduce inefficiencies and drive business growth.
Overview
6
6
years of professional experience
Work History
IT Analyst
Life Dx
Abu Dhabi
02.2021 - 07.2021
- Structured PCR operational data in Excel and LDM for accurate KPI tracking.
- Automated reporting templates and monitored daily metrics across health regions.
- Supported QA by identifying delays, validating discrepancies, and delivering insight reports to leadership.
- Contributed to process improvement initiatives aligned with IT governance practices.
BI Researcher & IT Analyst Assistant
SAAL.ai
Abu Dhabi
09.2018 - 05.2020
- Developed Power BI and Tableau dashboards, improving financial reporting efficiency by 25%.
- Analyzed large transactional datasets to build a credit card recommendation system, increasing offer targeting accuracy by 20%.
- Conducted RFM analysis in Python (Pandas) to segment users and optimize marketing strategies.
- Produced EDA reports and visualizations (including word clouds) to identify customer behavior trends.
- Presented insights through visual storytelling to cross-functional stakeholders.
- Maintained documentation and supported rollout of BI standards/processes.
- Designed and executed custom market research projects to support decision-making.
Customer Service Representative
Arise / Reliance
Calgary
09.2023 - 11.2024
- Delivered remote customer service for furnace, heating, plumbing, and electrical services.
- Scheduled appointments, followed up with customers, and resolved service or payment issues.
- Escalated and routed calls to relevant departments (billing, customer solutions, etc.).
Education
B.Sc - Information Technology
Al Khawarizmi International College
01.2019
Skills
- Power Query (M-Code) & DAX
- Power Automate
- Power BI
- Displayr/Q (survey analysis tool)
- SQL
- Tableau
- Python (Pandas, Matplotlib)
- Excel (macros)
- MS Office Suite
- SPSS (statistical modelling)
- Data Visualization
- Effective KPI Reporting
- Agile Methodologies
- RFM Modelling
- PPMsystems(JIRA,SharePoint)
- Governance (ITIL, PMO, Scrum)
- Survey design & sampling techniques
- Advanced statistical analysis (regression, factor analysis, clustering, segmentation)
- Qualitative research (focus groups, interviews)
SKILLS
Timeline
Customer Service Representative
Arise / Reliance
09.2023 - 11.2024
IT Analyst
Life Dx
02.2021 - 07.2021
BI Researcher & IT Analyst Assistant
SAAL.ai
09.2018 - 05.2020
B.Sc - Information Technology
Al Khawarizmi International College