Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Armin Mosalla

Los Angeles

Summary

  • Product Manager with expertise in consumer-facing product strategy, cross-platform UX, and growth experimentation
  • Proven success owning end-to-end experiences across web and mobile, from discovery to checkout
  • Adept at balancing short-term optimizations with long-term product investments using hypothesis-driven experimentation
  • Strong collaborator with engineering, design, data science, and marketing to deliver localized, scalable solutions
  • Data-informed decision-maker with a track record of improving user engagement, retention, and monetization through A/B and multivariate testing

Overview

8
8
years of professional experience
3
3
years of post-secondary education

Work History

Product Manager

Thrive Market
09.2023 - Current
  • Owned roadmap for end-to-end consumer funnel experience across mobile and web, from sign-up through purchase
  • Drove 44.2% increase in donation conversion and 36% lift in revenue via enhanced social impact checkout and landing experience
  • Launched PLA and onboarding experiments that improved trial-to-paid conversion by 10% and overall net conversion by 6%
  • Led redesign of referral program UX, resulting in +412% module interaction and +252% invite conversion rate
  • Established experimentation strategy using Amplitude and Quantum Metric to inform multivariate tests and optimize flows
  • Partnered with cross-functional teams (design, engineering, analytics, marketing) to prioritize and launch high-impact features
  • Delivered a 0.8% lift in overall membership conversion per test on average through continuous optimization

Project Manager and Scrum Master

Thrive Market
10.2021 - 09.2023
  • Led large-scale projects from planning through execution, meeting tight deadlines without compromising quality or safety
  • Managed cross-functional teams to resolve issues, mitigate risks, and ensure timely delivery
  • Provided regular updates to stakeholders and executives, ensuring transparency and alignment
  • Monitored project performance and adjusted plans to meet evolving goals and timelines
  • Collaborated with engineering, product, and design teams to drive progress and remove blockers
  • Maintained clear project documentation and enforced deadlines to support smooth execution

Tech Ops Lead

Thrive Market
05.2019 - 10.2021
  • Oversaw cross-functional operational initiatives including SEO audits, product placement optimizations, and onsite copy/image updates; ensured accuracy through QA across high-traffic areas during rapid growth

Tech Ops Associate

Thrive Market
10.2017 - 05.2019
  • Supported merchandising and SEO by auditing product copy, placement, and categorization; partnered with product and marketing teams to ensure site consistency and performance

Education

Bachelor of Science - Mechanical Engineering

California State University
Northridge, CA
09.2016 - 05.2019

Skills

Essential Product Expertise

  • Product Strategy & Roadmapping
  • Hypothesis-driven experimentation
  • End-to-end product experience
  • A/B testing & experimentation strategy
  • KPI Tracking & Optimization
  • Cross-platform experience (web mobile)
  • Competitive & Trend Analysis
  • Consumer-facing product

Execution & Delivery

  • Agile & Scrum Methodologies
  • Strategic prioritization framework (RICE scoring)
  • Project & Timeline Management
  • Prioritization & Cross-Functional Execution
  • Troubleshooting & QA

Marketing & Growth

  • Brand Building & Positioning
  • Growth Marketing Strategies
  • Research-Driven Insights
  • Customer & Market Research

Soft Skills & Thinking

  • Critical Thinking & Problem Solving
  • Strategic Communication
  • Stakeholder communication & alignment
  • Data-Informed Decision Making

Accomplishments

  • Grew referral invite conversion by 252% after redesigning referral UX and CTA strategy
  • Improved trial-to-paid conversion by 10% through paid media funnel and onboarding optimizations
  • Drove a 36% increase in donation revenue through a new and improved module and iterative enhancements
  • Increased onboarding funnel completion rate via mobile-first design and simplified CTA hierarchy
  • Average +0.8% lift on overall membership conversion rate per test we ran annually

Timeline

Product Manager

Thrive Market
09.2023 - Current

Project Manager and Scrum Master

Thrive Market
10.2021 - 09.2023

Tech Ops Lead

Thrive Market
05.2019 - 10.2021

Tech Ops Associate

Thrive Market
10.2017 - 05.2019

Bachelor of Science - Mechanical Engineering

California State University
09.2016 - 05.2019

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Armin Mosalla