Arman Walia
Los Angeles,CA
Overview
11
11
years of professional experience
Work History
EVP, Digital & Strategy
Almost Friday Media
Los Angeles, CA
04.2025 - Current
- Lead AFM's digital ecosystem across comedy, sports, podcasts and culture, overseeing growth, monetization, and innovation across YouTube, TikTok, Instagram, and emerging platforms.
- Define and execute AFM's digital roadmap with a focus on audience intelligence, first-party data strategy, and newsletter expansion to deepen engagement and build owned communities.
- Develop and operationalized frameworks for audience insights — combining platform analytics, survey data, and machine learning tools to inform creative, sales, and distribution decisions.
- Champion the adoption of AI tools for creative testing, content optimization, and audience segmentation, improving workflow efficiency and performance tracking.
- Partner with platform leads at YouTube, Meta, Spotify, and TikTok to optimize performance, unlock monetization tools, and identify new distribution opportunities.
- Collaborate with executive leadership on company-wide strategy, corporate development, and digital expansion initiatives.
Head of Social
Almost Friday Media
02.2023 - 04.2025
- Oversee 50+ social accounts across all platforms (X, Instagram, TikTok, YouTube, etc.), ensuring cohesive and dynamic brand presence across multiple channels.
- Manage a team of social media managers, driving daily content posting.
- Report weekly on social analytics, providing actionable insights and recommendations for optimization and growth.
- Collaborate closely with the sales team to meet KPIs and ensure successful monetization of branded content campaigns.
- Ideate and execute in-person activations and content experiences monthly to increase brand visibility and audience engagement.
VP, Content Strategy
XSET
09.2020 - 02.2023
- Oversaw all social media and content strategy across major platforms (Twitter, Instagram, Discord, TikTok, etc.), increasing social following by 1050% while launching new accounts.
- Led a creative team of 6, mentoring and developing each member to excel in their roles, advancing their careers and skills.
- Created innovative content, including shows and templates, to expand XSET's presence in the gaming and lifestyle sectors.
- Developed and executed strategies for emerging opportunities in Web3, Metaverse, NFTs, IRL events, and merch drops, ensuring alignment with KPIs and analytical goals.
- Cultivated and engaged a trusted community, staying true to XSET's voice while building brand loyalty and advocacy.
Senior Director, Social Media
Complex Networks
09.2019 - 09.2020
- Oversaw and strategized long-term goals for 40+ social accounts and owned-and-operated platforms across Complex Networks.
- Managed a team of 12 directors, editors, and graphic designers across the U.S.
- Led branded content initiatives, collaborating with sales to generate $23M in revenue for '19.
- Created and managed Complex's TikTok account, growing it to 1M followers in 3 months.
- Partnered with the business intelligence team to track KPIs and optimize performance in engagement, revenue, and social awareness.
- Led strategy for ComplexCon, driving audience engagement and real-time content distribution for a 70K+ attendee global culture festival.
Director, Social Media
Complex Networks
09.2018 - 09.2019
- Managed 30+ social accounts across all Complex Networks channels.
- Grew Complex's social presence by 10M followers across platforms.
- Regularly presented social growth strategies to C-Suite executives, advocating for new initiatives and platform strategies.
- Oversaw social partnerships through sales, ensuring content integrity and alignment with Complex's brand voice.
- Set strategy for YouTube shows Hot Ones and Sneaker Shopping to best grow subscribers & community.
Editorial Director
Cycle
12.2017 - 09.2018
- Managed a cross-functional team of 5 staff writers, graphic designers, and video editors.
- Developed and executed day-to-day original content for Cycle's social channels.
- Worked with sales to ensure branded content aligned with Cycle's voice.
Senior Manager, Social Media
Bleacher Report
12.2014 - 12.2017
- Managed and posted content across all Bleacher Report social accounts (Facebook,Twitter, Instagram).
- Created and maintained a detailed content calendar for major cultural events.
- Collaborated with content teams to ensure timely and impactful posts across channels.
Timeline
EVP, Digital & Strategy
Almost Friday Media
04.2025 - Current
Head of Social
Almost Friday Media
02.2023 - 04.2025
VP, Content Strategy
XSET
09.2020 - 02.2023
Senior Director, Social Media
Complex Networks
09.2019 - 09.2020
Director, Social Media
Complex Networks
09.2018 - 09.2019
Editorial Director
Cycle
12.2017 - 09.2018
Senior Manager, Social Media
Bleacher Report
12.2014 - 12.2017