Palak Seth
Mississauga,ON
Summary
Dynamic marketing professional with a proven track record at Google Program - with Google Marketing Solutions, adapt in Google Ads Management and fostering teamwork. Excelled in driving account growth through competitive analysis and strategic marketing initiatives. Demonstrated expertise in data interpretation and campaign implementation, achieving significant account retention and performance improvements. Strategically-minded Account Strategist known for high productivity and efficient task completion.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Account Strategist
Google Program - Partner with TP Google Marketing Solutions
Toronto, Canada
04.2023 - Current
- Collaborated with cross-functional teams to identify areas of improvement and develop action plans for growth.
- Maintained a thorough understanding of current advertising technologies, platforms, and trends.
- Managed multiple accounts simultaneously while ensuring high-quality service delivery standards.
- Created comprehensive presentations outlining various account strategies and tactics.
- Identified potential risks associated with specific accounts, proposed mitigation strategies, and monitored progress towards resolution.
- Monitored competitor activities in order to stay ahead of the curve in terms of product offerings.
- Assisted junior team members by providing training sessions on marketing techniques, tools, and best practices.
- Presented findings from data analysis at regular meetings with senior management team members.
- Conducted market research and developed strategies to optimize account performance.
- Led the implementation of new processes and procedures to ensure compliance with industry regulations.
Administrative Assistant
Lovely Professional University
01.2019 - 02.2023
- Managed daily office operations and maintained office supplies inventory, ensuring efficient workplace functionality.
- Maintained office supplies inventory by checking stock to determine inventory level.
- Updated system to organize office documentation, maximizing efficiency and increasing productivity.
- Conducted research, compiled and typed statistical reports, synthesized information and provided excellent communication to disseminate information throughout organization.
- Scheduled appointments between clients and customers and internal staff members.
- Set up workshops, conferences and meetings by scheduling and reserving rooms and preparing supplies.
- Provided administrative support to the executive team, including scheduling meetings and managing calendars.
Senior Management Trainee
HCL Technologies
07.2016 - 11.2018
- Implemented changes to operational procedures based on recommendations from executive team members.
- Participated in team meetings to discuss project progress and challenges.
- Enhanced leadership abilities through training and hands-on task completion.
- Conducted market research and analyzed data to identify industry trends.
- Assisted in the development of strategic marketing campaigns to increase brand awareness and customer engagement.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Supported project management tasks, including planning, execution, and monitoring.
Education
Master's of Business Administration - Marketing and Sales
Amity University
05-2016
Bachelor of Commerce - Commerce
Apeejay Education
03.2011
Skills
- Competitive analysis
- Customer segmentation
- Performance metrics analysis
- Survey coordination
- Communications management
- Google Ads Management
- Teamwork and collaboration
- Organizational skills
- Campaign implementation
Affiliations
- Member - Happiness Project -Encouraging Students and working as free lancer to support and provide mentorship to the students .
- Social Worker (Volunteer) - Tanisa Dhingra Foundation for Cancer Patients
- Member - IGN Model of United Nations
- Launch a "Refer a friend " Program for MakeMyTrip Marketing .
Certification
- Google - Digital Marketing Certificate & E Commerce
- Certificate of Corporate Communication, Amity University.
- Certificate of Behavioral Science, Amity University.
- Certificate - Public Relations and Political Administration.
References
References available upon request.
Timeline
Account Strategist
Google Program - Partner with TP Google Marketing Solutions
04.2023 - Current
Administrative Assistant
Lovely Professional University
01.2019 - 02.2023
Senior Management Trainee
HCL Technologies
07.2016 - 11.2018
- Google - Digital Marketing Certificate & E Commerce
- Certificate of Corporate Communication, Amity University.
- Certificate of Behavioral Science, Amity University.
- Certificate - Public Relations and Political Administration.
Master's of Business Administration - Marketing and Sales
Amity University
Bachelor of Commerce - Commerce
Apeejay Education
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