ARLETTE NGUYEN
Los Angeles
Summary
Experienced growth marketer skilled in driving pipeline and revenue growth through the execution of diverse campaigns across multiple channels. Strong ability to collaborate with cross-functional teams, leveraging data-driven insights to inform decision-making for campaign optimizations.
Overview
8
8
years of professional experience
Work History
Sr. Demand Gen Manager
CaptivateIQ
06.2023 - Current
- Ideated and executed campaigns planning processes that align to key business objectives, messaging, and themes
- Monitored campaigns performances and tracked progress to MQL, SQL, and pipeline goals on a daily, weekly, monthly, and quarterly cadence
- Designed cross-functional project management systems and processes for demand gen, marketing operations, content marketing, product marketing, and design
- Led campaigns that ranged from 1:many content programs to 1:few persona programs that drove more than $1m in pipeline
- Formulated experimentation framework to track experiments across different channels and implemented learnings to future campaigns
- Collaborated with content, product marketing, design, sales teams to create campaign messaging themes and content
- Partnered with marketing operations to execute campaigns and analyze post-campaign reporting for optimizations
- Collaborated with BDR leadership and BDR teams to ensure proper leads handoff and follow-up for campaigns and programs
Growth Marketing Manager
Wheel
03.2022 - 06.2023
- Introduced and launched an account-based strategy that was adopted by all teams, including executive leadership, sales, and marketing
- Project managed cross-functional teams such as Product Marketing, Content, Design, and Sales to execute integrated campaigns
- Implemented new technology(6sense and Postal) and processes to enable sales and SDR teams in their outreach
- Drove strategy, execution, and analysis for personalized 1:1 campaigns that included tactics like personalized landing pages, ads, direct mail, email, etc
- Analyze campaign reports to understand campaign learnings including funnel conversions, pipeline, engagement, etc
Sr. Growth Marketing Manager
Clari
05.2018 - 03.2022
- Drove pipeline growth by strategizing and executing on traditional demand and ABM campaigns to target personas/segments
- Lead enablement for sales and SDR teams to ensure campaign alignment and follow-up rigor
- Managed paid media quarterly budget to maximize for performance and ROI
- Lead experimentation committee to create and set up tests to help support and answer key business objectives
- Managed LinkedIn, Adwords, 6Sense, Rollworks platforms to strategically target the right persona with ad messaging and creative
- Leveraged software such as Marketo, Salesforce, Bizible, Demandbase, 6Sense, Drift and more to support campaigns and programs
Digital Marketing Specialist
Exxact
02.2017 - 04.2018
- Increased KPIsclick-through and open rateby 2% through A/B testing email layouts and content
- Co-managed & QA data migration project with over 20,000 leads and records from Salesforce to Netsuite
- Pulled & analyzed web and email metrics reports to strategize marketing/demand generation direction
- Executed activities such as email campaigns, content creation, PPC campaigns, etc
- To drive demand generation goals
Education
B.A. - Communications, Graphic Design
University of California, Davis
Davis, CA12.2015
Skills
- Hubspot
- Marketo
- Salesforce
- 6Sense
- Sendoso
- Postal
- Google Adwords
- LinkedIn Ads
- Google Suite
- Excel
Websites
Timeline
Sr. Demand Gen Manager
CaptivateIQ
06.2023 - Current
Growth Marketing Manager
Wheel
03.2022 - 06.2023
Sr. Growth Marketing Manager
Clari
05.2018 - 03.2022
Digital Marketing Specialist
Exxact
02.2017 - 04.2018
B.A. - Communications, Graphic Design
University of California, Davis
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