Arlene E. Lofstrand
Summary
Dynamic communications professional with a proven track record at ATCO, excelling in strategic marketing and community investment. Strong project management and relationship building, I successfully coordinated high-impact events and sponsorships, enhancing visibility and engagement. Recognized for creativity and critical thinking, I drive initiatives that foster collaboration and achieve organizational goals.
Overview
27
27
years of professional experience
Work History
Advisor
ATCO Corporate Events
06.2022 - 07.2024
- Coordinated logistics for ATCO's Diversity, Equity, and Inclusion Conferences, achieving seamless operation for 200 attendees from across Corporate Canada.
- Led planning for corporate initiatives, community events and employee celebrations, while managing budgets effectively.
- Enhanced partnerships by coordinating tours of ATCO's key operations for stakeholders and senior leadership.
- Supported annual employee events such as Service Recognition Awards and Christmas celebrations, ensuring successful outcomes.
Advisor
ATCO Indigenous Relations
09.2018 - 06.2022
- Managed Indigenous community sponsorships to strengthen ATCO's commitment to the community.
- Promoted and achieved full participation in Corporate Indigenous Awareness Training sessions.
- Collaborated with Indigenous employees to enhance online training content.
- Oversaw Indigenous Scholarship program, selecting candidates and managing communications throughout process.
- Reviewed over 500 applications and prepared detailed summaries for shortlist evaluation.
- Crafted scholarship announcements, letters, CEO video, and social media content.
- Administered IR budget and prepared regular project reports.
Advisor
ATCO Corporate Events and Education Programs
07.2013 - 09.2018
- Managed diverse educational programs and community sponsorships to enhance outreach efforts.
- Directed Energy Education Mobile program, educating students on energy resources throughout Alberta.
- Recruited and supervised employees for six-month contracts, ensuring compliance with project goals.
- Conducted detailed analysis of programs, providing actionable recommendations for improvement.
- Oversaw corporate sponsorships like Spirit North, maintaining communication, sponsorship activations and appropriate recognition.
- Led Junior Achievement sponsorship, recruiting volunteers and supporting student initiatives.
- Achieved recognition as JA Business of the Year through enhanced support for students and employees.
Advisor, Corporate Communications
ATCO Electric
03.2011 - 07.2013
- Executed corporate communications initiatives to enhance visibility of ATCO's projects.
- Facilitated key employee events, including Service Recognition Awards, and a variety of employee events.
- Member of ATCO's annual employee giving campaign committee, overseeing all communications and thematic development.
Communications Advisor/Human Resources Associate
ATCO I-Tek
08.2005 - 03.2011
- Managed employee programs and communications to enhance employee engagement and development.
- Assisted in the recruitment of Call Centre Representatives, coordinated and delivered new hire orientation, the Sons and Daughters program, and onboarded new employees.
- Worked with external agencies to recruit IT professionals.
Advisor, Community Investment
ATCO Gas
06.2003 - 08.2004
- Delivered communications support to enhance visibility of ATCO's sponsorship and community programs.
- Managed multiple key community investment sponsorships, including the Arctic Winter Games and special events, to leverage opportunities.
- Oversaw development of marketing pieces, ensuring alignment with organizational objectives.
- Prepared contracts, newsletters, proposals, and diverse marketing materials efficiently.
- Developed department budget process, including comprehensive analysis of sponsorship commitments.
Advisor Corporate Communications
Workers' Compensation Board - Alberta
01.1998 - 08.2002
- Managed several safety-focused campaigns including Heads Up. Work Smart. Work Safe (young workers safety awareness marketing campaign), Working Safely Behind the Wheel and National Day of Mourning.
- Worked closely with external stakeholders, partners and ad agency in the development, funding, communication, coordination and media launch of the campaign.
- Prepared news releases, newsletter articles and brochures. Media spokesperson on projects as required.
- Participated on numerous committees including annual charity golf tournament and Corporate Challenge.
Education
Bachelor of Science Degree -
University of Alberta
Certificate - Indigenous Awareness Training
University of Calgary
Courses - undefined
ATCO Indigenous Relations
Registered - undefined
University of Alberta Indigenous Canada
Certificate - Supervisory And Human Resources Development
Grant MacEwan
Certificate Community Relations - undefined
Boston College
Skills
- Strategic communications and marketing
- Community investment and sponsorships
- Project management and event planning
- Time management and attention to detail
- Critical thinking and creativity
- Relationship building and collaboration
- Administrative management
Awards
Junior Achievement Award, JA Business of the Year, ACE Award and American Association of State Compensation Funds Award for Heads Up Safety Campaign, Work Smart, Work Safe, Conference Board of Canada Award, Partners in Education
Timeline
Advisor
ATCO Corporate Events
06.2022 - 07.2024
Advisor
ATCO Indigenous Relations
09.2018 - 06.2022
Advisor
ATCO Corporate Events and Education Programs
07.2013 - 09.2018
Advisor, Corporate Communications
ATCO Electric
03.2011 - 07.2013
Communications Advisor/Human Resources Associate
ATCO I-Tek
08.2005 - 03.2011
Advisor, Community Investment
ATCO Gas
06.2003 - 08.2004
Advisor Corporate Communications
Workers' Compensation Board - Alberta
01.1998 - 08.2002
Certificate - Indigenous Awareness Training
University of Calgary
Courses - undefined
ATCO Indigenous Relations
Registered - undefined
University of Alberta Indigenous Canada
Certificate Community Relations - undefined
Boston College
Bachelor of Science Degree -
University of Alberta
Certificate - Supervisory And Human Resources Development
Grant MacEwan
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