Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

ARJUN PADMAKUMAR

Toronto

Summary

Award-winning eCommerce growth expert with 7+ years driving client success and revenue across TikTok, Meta, Google, and Amazon. Scaled high-performing accounts through $2M+ in monthly spend, full-funnel strategy, and deep platform partnerships.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Director of Performance Marketing

Jolie Skin
03.2025 - Current
  • Own performance marketing strategy across Meta, TikTok, Google, YouTube, Amazon, podcasts, and TV, managing $2M+ in monthly spend.
  • Oversee cross-channel agency partners (Meta, Amazon, Google, TV, podcast), driving cohesive execution and holding teams accountable to performance benchmarks.
  • Drove an 8% month-over-month reduction in CAC from April to May through targeted optimizations in audience segmentation, and budget allocation.
  • Redesigned Jolie's post-purchase survey, increasing completion rates from under 20% to over 30% by optimizing question flow and delivery timing.
  • Researched, selected, and led the implementation of Fospha, a multi-touch attribution platform to enhance cross-channel performance tracking and budget efficiency.

Director - Marketing & Media (Freelance)

Steps2Walk
05.2019 - Current
  • Direct media and content strategy to articulate organizational impact to donors, volunteers, and stakeholders.
  • Consistently grow the donor base by 12–15% annually through targeted marketing campaigns, storytelling, and digital outreach.
  • Led a cross-functional website redesign, coordinating IT, design, medical, and leadership teams to launch in 3.5 months nearly 50% faster than the original 6+ month timeline.
  • Drove 4,405 surgeon registrations for the World Foot and Ankle Congress webinar in 2 weeks via a multi-channel campaign leveraging organic and paid social, affiliate partnerships, and a newly launched website.
  • Serve as a strategic advisor at board meetings for 4+ years, contributing guidance on marketing, outreach, and organizational growth despite not holding a formal board position

Client Solutions Manager

TikTok
11.2021 - 03.2025
  • Managed and grew Canada’s mid-market eCommerce portfolio, owning relationships with 30–40 clients as part of the Growth team.
  • Achieved 80%+ quarterly quota attainment every year; consistently recognized by clients for deep performance expertise, strategic guidance, and commitment to their success.
  • Grew the Home & Living vertical in Canada by 300% during tenure; contributed to 4 published case studies featuring Endy, Silk & Snow, and Big Blanket Co through strategic client work.
  • Worked closely with product teams and engineers to shape key eCommerce solutions, including Smart+ (AI-powered ad delivery), Video Shopping Ads, and Household Income targeting.
  • Presented at 4 Growth Summits across Montreal, Toronto, and Vancouver to 100+ eCommerce clients; received a standing ovation at one for delivering high-impact insights.
  • Led client initiatives that resulted in 5 published case studies in 2024 (9 total during tenure), produced in collaboration with the content team.
  • Received multiple awards for cross-functional excellence and client impact, including the Dynamic Duo Award (2025), Spot Bonus Award (2024), NA GBS Client Champion Award (2023), and Team Canada Outstanding Performance Award (2022).

Senior Marketing Coordinator

AN & Associates
04.2020 - 09.2021
  • Owned end-to-end marketing for 15+ e-commerce brands under the AN & Associates umbrella, leading paid media, content, email, and TikTok strategy.
  • Scaled new brands to $1M CAD each in ad spend with 200%+ ROAS in Q2 2021 by optimizing budgets, bids, and creative strategy across TikTok, Facebook, Pinterest, and Twitter.
  • Awarded Employee of the Year (2020) for building and scaling a brand from scratch on TikTok Led relationships with TikTok Canada and creative partners, securing strategic support and campaign alignment.
  • Directed email marketing for 7 Shopify websites, managing strategy, content, and execution using OmniSend and Klaviyo.
  • Analyzed performance data across TikTok and other platforms to refine content and drive consistent conversions.
  • Built and maintained reporting dashboards in Google Sheets to track ROAS and performance across weekly, monthly, and quarterly periods.

Social Media Coordinator

AN & Associates
12.2018 - 11.2019
  • Coordinate digital marketing activities for select brands across Facebook, Pinterest, Google, and Klaviyo.
  • Expand responsibilities to include product procurement and order fulfillment, ensuring customer satisfaction and operational efficiency.
  • Manage end-to-end advertising, from creative development and placement to KPI tracking and performance evaluation.
  • Oversee product websites on the Shopify e-commerce platform, including content updates and optimization.
  • Support brand growth through organic content creation and visual design

Assistant Professor

Marian College Kuttikkanam
06.2016 - 09.2018
  • Taught Journalism and Communication to undergraduate and graduate students, consistently earning 4.0+ out of 5.0 in student evaluations each semester.
  • Coordinated departmental operations for the Communication & Media Studies department.
  • Organized campus engagement initiatives to enrich students’ non-academic life.
  • Designed and implemented institutional communication strategies to enhance internal and external outreach.
  • Mentored students on academic development and career readiness.

Marketing & Social Media Coordinator

Sanyamukku Productions
08.2014 - 02.2016
  • Coordinated all marketing, social media, and outreach efforts for own start-up production house.
  • Designed social media content, developing strategies to increase audience engagement and business traction.
  • Acted as liaison between clients and creative teams to ensure project alignment and satisfaction on both sides.
  • Developed and executed business development strategies, driving client acquisition and brand visibility

Education

Certificate - Digital Marketing

York University
Toronto, ON
06.2019

Master of Arts - Arts (Media & Communication Studies)

Christ University
Bengaluru
05.2016

Bachelor of Arts - Journalism, Psychology & English

Christ University
Bengaluru
05.2014

Skills

  • Data Analysis: Facebook Insights, Google Analytics, TikTok Ads Manager
  • Advertising: Google, Facebook, Pinterest, TikTok, Twitter & Amazon
  • Email Marketing: Omnisend, Klaviyo, MailChimp
  • Social Media Management: Loomly, Hootsuite
  • Designing: Adobe Photoshop & Canva
  • Customer Support: Zendesk, eTapestry, Gorgias
  • Website Management: Shopify, Big Commerce, Wix

Certification

  • High Impact Presentations - Dale Carnegie Training, 09/2023
  • Google Ads Essential Training - LinkedIn, 08/2021
  • Inbound Social Media Strategy - Hubspot - 10/ 2020
  • Content Marketing: Social Media – LinkedIn – 03/2020
  • Marketing on Instagram – LinkedIn – 03/2020
  • Google Ads Display Certification – 03/2020 (Id: 46819098)
  • IELTS – Cambridge College – 02/2018

Timeline

Director of Performance Marketing

Jolie Skin
03.2025 - Current

Client Solutions Manager

TikTok
11.2021 - 03.2025

Senior Marketing Coordinator

AN & Associates
04.2020 - 09.2021

Director - Marketing & Media (Freelance)

Steps2Walk
05.2019 - Current

Social Media Coordinator

AN & Associates
12.2018 - 11.2019

Assistant Professor

Marian College Kuttikkanam
06.2016 - 09.2018

Marketing & Social Media Coordinator

Sanyamukku Productions
08.2014 - 02.2016

Certificate - Digital Marketing

York University

Master of Arts - Arts (Media & Communication Studies)

Christ University

Bachelor of Arts - Journalism, Psychology & English

Christ University

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