Arju Saiyid

I am a growth driven strategic marketing, sales and digital initiatives executive with over 22+ years of experience launching first-to-market banking products for both Retail and Wealth segments, as well as technology products catering to the global B2B market. Having an in depth understanding of data analytics, economic conditions, market trends, customer behaviors and the ever-changing world of digital banking. I spearheaded end to end launches of over 15+ industry disrupting products (i.e., Credit card in collaboration with Tim Hortons, multi-currency prepaid credit card etc.), 30+ unique services and offers, for both sides of the business, to drive record breaking revenue growth, gain market share and net new client acquisition growth YoY. Under my leadership, credit cards and insurance market share ranking moved from 4th to 1st spot across all banks in Canada, lending portfolio grew by 130% and deposit and long-term investment portfolios grew over 500% representing growth on both sides of the balance sheet. I have spearheaded end-to-end product development and implemented strategies to consistently exceed all financial and non-financial targets while managing the P & L, risk appetite and cross jurisdictional regulatory compliance and legal requirements. As a collaborative, visionary leader and people change management expert, I worked with stakeholders across the organization including finance, operations, marketing, legal, and frontline leaders and teams to drive consistent and sustainable growth, best in class client and employee net promoter scores (NPS/eNPS) YoY. As an influential executive with a growth mindset, I developed partnerships with leading enterprises, internal and external stakeholders to successfully implement innovative initiatives and to effectively bring products and solutions to front line that meet the current and future needs of the digital economy. Advisor to multiple startups including ones in AI/ML, Fintech and SaaS, I am an outside the box thinking leader who can strategically, methodically merge banking and tech experience to bring products and services for the present but 5-7 years ahead of the competition. Achieved 35% increase YOY in net sales whilst consistently delivering first quartile results in every financial and non-financial metric (i.e., revenue, funds managed, net promoter scores etc.) Exceeded plan by 30% for net new client acquisition utilizing various marketing channels (direct and indirect, offline and online) Successfully led major digital initiatives and deployment of enterprise-wide technologies (i.e., ERP solutions, CRM and L & D platforms) across 30,000+ employees while working with consulting firms such as Microsoft, Deloitte and KPMG Spearheaded organization wide Covid-19 command center to resolve every issue faced by clients and employees alike during the most challenging times faced globally Cutting edge marketer developing innovative client engagement and intimacy programs leveraging digital tools and technologies (i.e., beacon technology at Athletes Village for Pan Am Parapan Am games for limited time offers to existing and potential clients) Led product, marketing and business development teams to grow market share across all channels Core Strengths Innovative sales and marketing strategist Global visionary for corporate strategy New market development with strong COIs Brand evangelist driving record revenue Market 1st end-to-end product launch People Change Management Expert Building consistently high performing sales team Data Financial metrics/analytics Enterprise partnerships Advisor to multiple startups within the CMO and CTO capacity