Arisa Sunahara
Vancouver
Summary
Accomplished Media Planner with a proven track record at McCann Worldgroup and Creative Director specializing in Digital Advertisements at Septeni Japan Inc. Adept at leveraging targeted messaging and strategic campaign planning to generally exceed KPIs. Expert in developing strategic partnerships and executing efficient media plans across diverse channels, including Digital Media, Social Media, TV, OOH, and Magazines.
Overview
5
5
years of professional experience
Work History
Media Planner
McCann Worldgroup
02.2022 - 07.2024
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.
- Designed overall media campaign objectives, defining project goals and outlining Type limitations.
- Identified and monitored KPIs for new and existing digital media properties.
- Developed integrated campaign strategies, incorporating media outreach initiatives across multiple verticals to create unified branding.
Creative Director, Media Consultant
Septeni Japan Inc.
04.2019 - 01.2022
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Executed the proposal and implementation of digital advertising for the launch of a new brand.
- Managed digital ad operations, analyzed metrics, and proposed and executed improvement strategies.
Education
Bachelor Of Economics - Strategic Management
Kanazawa University
Ishikawa, Japan03.2019
Skills
- Targeted messaging
- Campaign Planning
- Partnership support
- Campaign Management
- Competitive Analysis
- Digital Media Plans
- Budget Management
- Budget Allocation
- Media Plans
Languages
Japanese
Native or Bilingual
English
Professional Working
Timeline
Media Planner
McCann Worldgroup
02.2022 - 07.2024
Creative Director, Media Consultant
Septeni Japan Inc.
04.2019 - 01.2022
Bachelor Of Economics - Strategic Management
Kanazawa University
Similar Profiles
JOSE MANUEL S FERNANDOJOSE MANUEL S FERNANDO
Chief Experience Officer at McCann Worldgroup PhilippinesChief Experience Officer at McCann Worldgroup Philippines
Khushboo BanerjeeKhushboo Banerjee
Marketing Planning Internship at McCann WorldgroupMarketing Planning Internship at McCann Worldgroup
Paul FronteraPaul Frontera
Senior Cloud Engineer at Interpublic Group/McCann WorldgroupSenior Cloud Engineer at Interpublic Group/McCann Worldgroup
Abhigna MoruAbhigna Moru
Marketing & Social Media Intern at ContractAppMarketing & Social Media Intern at ContractApp
Chris SongChris Song
Vacation Bible School Camp Counselor at Morningstar Bible CampVacation Bible School Camp Counselor at Morningstar Bible Camp