Ariella Meltzer

Senses is a strategic, insight-driven branding agency with 19 years of marketing and communications expertise, building brands, shaping reputations, and driving sales through creative solutions.

• Developed and executed social media strategies across multiple platforms to grow brand awareness and engagement.
• Created, scheduled, and managed content tailored to audience insights and platform trends.
• Monitored analytics to optimize performance and improve reach, engagement, and conversion.
• Oversaw social media advertising campaigns, including targeting, budgeting, and reporting.
• Stayed updated on emerging trends and platform changes to inform content strategy.
• Conceptualized big-picture campaign ideas for brand launches, seasonal pushes, and integrated marketing initiatives.
• Developed creative concepts, storyboards, and campaign narratives.
• Led ideation sessions and worked closely with strategy, design, and production teams.
• Oversaw video and content production, including scripting, directing, and on-set creative supervision.
• Presented creative ideas and campaigns to clients.
• Led the strategic direction of major integrated marketing and creative campaigns from concept to execution.
• Managed teams including creative, strategy, production, and account management.
• Provided senior creative oversight, ensuring all work met brand standards and delivered measurable impact.
• Developed and maintained strong client relationships, serving as the primary executive contact for key accounts.
• Mentored and coached team members to support their growth, performance, and career development.
• Helped teams work smoothly together while promoting creativity and responsibility.

Ariella Meltzer Photography is a photography company specializing in landscape, portrait and event photography.

• Captured memorable moments for clients for them to have a lifetime memory of their special event.

• Constructed a website and different social media pages to inform clients about unique services.
• Captured high-quality images for diverse events, ensuring client satisfaction.
• Managed post-production processes, including editing and retouching.

Direct Travel is a travel management company that provides in corporate travel, meetings and events as well as leisure services.

• Took charge of the planning for a customized luxurious private trip to ensure client’s satisfaction.

• Contacted and coordinated different cruise lines and luxury hotels to ensure clients arrivals and needs.

• Attended seminars and networked with individuals from other companies to build relationships.

Voyages Westmount Travel is a Montreal-based travel agency company that specializes in leisure and corporate vacation packages.

• Created spreadsheets to initiate international, domestic and transborder travel information.

• Made phone calls to travel partners e.g., hotels and cruises to ease the booking process for clients.

• Generated online bookings for clients to insure a quality vacation.