Aria Savadkouei

• Development and implementation of omnichannel marketing strategies to drive brand awareness and increase sales. Initial efforts resulted in a 170% revenue increase within 3 months.
• Overseeing the planning and execution of trade shows, events, and product launches, resulting in a 35% increase in revenue on average.
• Analyzing market trends and customer insights to identify opportunities for new product development and market expansion.
• Managing email marketing campaigns, optimizing open rates and click-through rates to increase conversions
• Instituting influencer marketing strategies to increase brand awareness and drive consumer engagement.

Marketing Manager

• Established departmental KPIs and objectives.
• Developed and executed comprehensive marketing strategies that exceeded the initial goal of $5,000 in sales earlier than projected.
• Managed the creation and dissemination of content on social media, emails, blogs, and other creative assets.
• Led a 10-person cross-functional creative team including copywriters, graphic designers, and project managers, fostering a collaborative and innovative work environment.
• generated, segmented, and nurtured leads utilizing CRMs and other software integrations and marketing strategies.
• Identified event and trade show attendance opportunities and managed company preparations and marketing activities.
• Exceeded the company goal of generating 30 monthly MQLs within one month.

Creative Director

• Added new SOPS and new hires that improved departmental LER (labor efficiency ratio) by 50% within the first 2 months.
• Led a team of designers and copywriters to develop innovative and compelling campaigns for clients in various industries.
• Collaborated with cross-functional teams to ensure cohesive brand messaging and consistent visual identity across all platforms.
• Presented creative concepts and strategies to clients, gaining buy-in and approval for projects.

Marketing Content Manager & Strategist

• Planned and executed email marketing campaigns using various platforms.
• Managed digital ad campaigns using Meta, Google, LinkedIn, and other social media.
• Collaborated with creative teams to brainstorm new promotions, products, and marketing strategies.
• Utilized AI software to run predictive analyses and constructed optimal content and strategy based on findings.
• Reported campaign results and analysis findings to clients and management.
• Conducted ongoing market research and analysis to identify key trends and insights, leveraging data to optimize content performance and ROI.

• Drafted, designed, and published content for social media.
• Formulated and presented new marketing strategy proposals to clients.
• Conducted KPI analysis, campaign performance audits, and presented findings and recommendation to clients and management.
• Performed campaign management, optimization, and strategy consultation for 27 clients simultaneously.

• Established Tootr, an online peer-to-peer tutoring platform.
• Designed the website and app interfaces.
• Negotiated with and managed vendors & partners.
• Managed all marketing activities including online content creation, paid advertising, print material, email marketing, event attendance, and more.
• Oversaw the hiring and interview processes.
• Managed daily operations and business development of the company.