Areen Fakhri
Oakville,Canada
Summary
Results-driven marketing specialist with 7+ years of expertise in developing and executing data-driven
multi-channel campaigns that drive customer engagement and measurable business growth. Skilled
communicator who translates business objectives into compelling marketing strategies and audience focused messaging across digital, social, and traditional channels.
Overview
16
16
years of professional experience
Work History
Marketing and Communications Specialist
Bronte College
Mississauga
01.2022 - Current
- Spearheaded the end-to-end execution of integrated, multi-channel marketing campaigns (email, web, social), driving 20–30% growth in lead generation and enrollment.
- Formulated data-driven marketing strategies by translating institutional goals, enhancing website conversion rates by 15–25% through A/B testing with VWO and continuous optimization.
- Developed and implemented audience segmentation strategies to deliver personalized and targeted campaigns across digital channels.
- Accelerated social media engagement and audience growth by over 25% through strategic content planning and campaign execution.
- Crafted high-impact multimedia content aligned with brand guidelines, improving engagement and audience retention.
- Partnered with cross-functional stakeholders, including admissions, leadership, and external partners, to deliver campaigns aligned with business objectives.
- Reinforced CRM workflows and tracking to support lead nurturing, reporting, and campaign performance visibility.
- Monitored and analyzed campaign performance, providing actionable insights to enhance ROI.
- Orchestrated the planning and execution of large-scale marketing events and vendor negotiations, increasing attendance, engagement, and brand visibility.
- Directed website content strategy and led ongoing WordPress website updates to strengthen SEO performance, user experience, and brand consistency across digital platforms.
- Led the creation and execution of strategic digital communications content including web copy, newsletters, recruitment materials, email campaigns, and social media assets.
Marketing Consultant
Fakhriz Consulting Ltd.
Toronto
08.2019 - 12.2021
- Directed the development and execution of integrated marketing strategies across digital, social media, and consulting services, achieving 15-20% client acquisition and revenue growth for clients.
- Managed a diverse portfolio of client accounts, delivering data-driven, multi-channel campaigns and product launches that enhanced lead generation, client engagement, and conversion rates across various industries.
- Optimized campaigns across paid media, email, SEO, and social channels utilizing analytics, A/B testing, and audience segmentation.
- Translated business objectives into effective marketing strategies and comprehensive execution plans.
- Oversaw content strategy and brand positioning, elevating visibility and strengthening online presence for clients.
- Established campaign performance frameworks and KPIs, delivering clear reporting and actionable insights to support client decision-making.
- Directed website content strategy and digital brand communications for diverse client portfolios, strengthening online visibility and audience engagement.
- Led the development of high-impact marketing communications including website copy, blogs, email campaigns, branded content, and social media messaging.
Career Break
04.2016 - 07.2019
- Undertook a planned maternity leave while maintaining professional expertise through certifications and continuous learning in digital marketing, social media strategy, and analytics.
Admin & Research Assistant (Contract)
BDC Capital
Toronto
12.2015 - 04.2016
- Facilitated SEO and content optimization initiatives to enhance organic traffic and search visibility.
- Maintained and analyzed data to provide reporting and insights for investment-related business decisions.
- Improved reporting efficiency through process enhancements and data organization.
- Coordinated stakeholder communications and supported internal events.
Junior Marketing & Research Coordinator
Al Fardan Group
Dubai, United Arab Emirates
06.2010 - 10.2012
- Assisted with marketing campaign execution and research initiatives to drive engagement and support sales growth.
- Maintained brand standards through reporting, audits, and campaign coordination.
- Coordinated marketing events and promotional activities.
- Supported the development of marketing strategies and campaign planning.
Education
Certification - Google Ads Search
Google
01-2024
Program - SEO, Paid Search & Social Media Analytics
George Brown College
Toronto, Canada01-2021
Advanced Diploma - Business Management & Marketing
Cambridge College International
Dubai, United Arab Emirates01-2009
Skills
- Digital Marketing Strategy
- Integrated Multi-Channel Campaign Management
- Content Strategy & Storytelling
- Lead Generation & Conversion Optimization
- SEO & Website Optimization
- Brand Management & Corporate Communications
- Performance Marketing & Analytics
- CRM & Audience Engagement
TECHNICAL SKILLS
- CRM & Automation: HubSpot, Pardot (Salesforce), Klaviyo, Benchmark CRM
- Marketing Platforms: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Mailchimp
- CMS & Web: WordPress, SEO Tools, VWO, SEMrush
- Project Management & Collaboration: Monday.com, Asana, Trello, Slack, Microsoft Teams
- Design & Content: Canva, Photoshop, CapCut, InShot, iMovie, Adobe Creative Suite
- Analytics & Reporting: Google Analytics, VWO, SurveyMonkey, KPI Reporting, Campaign Performance Analytics, A/B Testing, Excel Dashboards & Reporting
- Productivity Tools: Microsoft Office Suite, Google Workspace, ChatGPT & AI Content Tools
Timeline
Marketing and Communications Specialist
Bronte College
01.2022 - Current
Marketing Consultant
Fakhriz Consulting Ltd.
08.2019 - 12.2021
Career Break
04.2016 - 07.2019
Admin & Research Assistant (Contract)
BDC Capital
12.2015 - 04.2016
Junior Marketing & Research Coordinator
Al Fardan Group
06.2010 - 10.2012
Program - SEO, Paid Search & Social Media Analytics
George Brown College
Advanced Diploma - Business Management & Marketing
Cambridge College International
Certification - Google Ads Search
Google