ARCHITA NAYAK
Dash Technologies Inc.
Kingston,ON
3
Languages
1
Certificate
9
Years of experience
Content strategist with 7+ years of experience developing B2B content strategies for technology and healthcare brands. Experienced in SEO, content planning, competitor research, and cross-functional collaboration to support organic growth and business objectives.
Work History
Senior Content Writer
2 Years- Developed and executed end-to-end content strategies aligned with audience needs, brand positioning, user experience, and broader business objectives.
- Conducted keyword research, competitor analysis, and SEO-focused content planning to identify content opportunities and improve organic visibility.
- Planned and managed content across multiple digital platforms, ensuring consistency in messaging, quality, and brand voice.
- Translated complex healthcare and technology concepts into clear, accessible, and audience-focused content for diverse stakeholders.
- Developed long-form and thought-leadership content, including blogs, whitepapers, and other strategic content assets, to support brand authority and lead-generation initiatives.
- Collaborated with product, sales, design, and marketing teams to ensure content initiatives supported broader business and customer goals.
Senior Content Writer
3 Months- Created product-focused and SEO-informed content for technology-focused audiences, supporting brand visibility and digital marketing initiatives.
- Developed content across blogs and other marketing channels while maintaining consistency with product messaging and audience needs.
- Conducted research into industry topics, competitors, and audience interests to support relevant and targeted content development.
Senior Content Writer
1 Year- Developed long-form and strategic content for B2B technology audiences, including blogs, eBooks, case studies, and marketing assets.
- Created content supporting HRTech and EdTech products, translating complex topics into accessible and engaging narratives.
- Produced case studies, newsletters, and other marketing collateral aligned with brand awareness and lead-generation objectives.
- Supported content campaigns by developing messaging and assets tailored to different stages of the audience journey.
- Conducted keyword research and content analysis to identify opportunities for SEO-focused content development and optimization.
- Worked with design and marketing teams to develop cohesive content and visual paid ads campaigns.
- Mentored junior writers and supported content quality, development processes, and SEO best practices.
Content Writer & Front-End Developer
4 Years- Developed product documentation, technical tutorials, and user guides to simplify complex software concepts for users.
- Collaborated with developers, project managers, and other stakeholders to produce accurate technical content and product-focused materials.
- Developed hands-on experience working with software products, web technologies, development workflows, and digital platforms.
Education
Bachelor of Engineering - Computer Engineering
- First Class with Distinction, August 2019
- CGPA: 8.10/10
- Percentage: 76.95% (approx.)
- Software Development Intern, Bacancy Software LLP., 17th-December -2018 to 30th-June-2019.
Skills
Digital content strategy
Content marketing
Content planning
Multimedia content creation
Technical writing
SEO optimization
Content management
Social media marketing
Competitor analysis
Project management
Accomplishments
- Increased organic traffic by 60% through SEO-driven content initiatives.
- Improved content production efficiency by 45% by optimizing workflows.
- Contributed to 75% growth in inbound leads through targeted campaign
Languages
English
Full Professional
Hindi
Native or Bilingual
Gujarati
Native or Bilingual
Certification
- Social Media Marketing - HubSpot
- Content Marketing - HubSpot
- Digital Marketing - HubSpot
- Copywriting - Udemy
Timeline
Senior Content Writer
Dash Technologies Inc.
09.2024 - CurrentRead More
Senior Content Writer
Ecosmob Technologies Pvt. Ltd.
01.2024 - 04.2024Read More
Senior Content Writer
Harbinger Group
01.2022 - 01.2023Read More
Content Writer & Front-End Developer
Bacancy Software LLP
01.2018 - 01.2022Read More
LDRP Institute of Technology And Research
Bachelor of Engineering from Computer Engineering
Read More