Archita Archita
Brampton,ON
Summary
Dynamic Marketing professional with 3+ years of Strategic Planning & Execution. Proven success in launching new products and driving cross-functional collaboration. Skilled in integrated marketing, digital strategy, and client-centric expertise. Eager to contribute my expertise across industry categories.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
PlantPlus Foods aka Sol Cuisine
Mississauga, ON
12.2022 - 01.2024
- Project Management: Supported in launching new products in Canadian & US markets by successfully leading the projects from ideation to release with cross-functional teams; Coordinated with design agency to develop creative deliverables like packaging, Ads/ promotions via conventional & online communications
- Implemented Marketing Strategies: Conducted various competitive research/ analysis reports to support strategic marketing initiatives via SPINS (US/ Canada) and Nielson; Crafting & updating marketing collaterals like pitch presentations, sell sheets, packaging, trade show collaterals, et al
- Asset Management: Creating Product Codes (UPC/ SCC/ GTINs) and controlling GS1 portal for new item registrations; Operating ERP software (Just Foods) for maintaining internal item codes; Preserving inventory of POS including repository of brand assets, sales enablement, event activation & customer experience
- Liaising Sales Team and Managing Consumer Affairs: Facilitating selling material requests including merchandising tools & sell sheets; Processing Sample Shipments across North America; Interacting with consumers via email & web management tool; Executing/ reporting on consumer reviews with Q/A team
- Team Collaboration: Integrating with marketing manager & cross-functional teams to plan out campaign strategies & budget management; Serving fast-paced multi-channel meetings within Canada and US Teams for efficient time management and successful project delivery.
Marketing Project Coordinator
Trans4 Group Ltd.
Brampton, ON
05.2022 - 11.2023
- Researched industry trends, competitor activity, and customer feedback to inform strategy decisions.
- Developed strategies for optimizing customer engagement through digital platforms.
- Monitored analytics from various online sources to measure performance of campaigns.
- Prepared reports on campaign progress for presentation to senior management team members.
- Designed engaging and relatable content via Canva and Photoshop on social media channels for the target audiences which improved the traffic by 50% through ad campaigns via
Facebook Ad Manager/ Meta Business Suite. - Created content calendars for social media accounts to ensure timely delivery of messages.
- Prepared weekly updates and reports to track growth and success rates of all social media
Brand Management Executive
M&C Saatchi
02.2019 - 08.2020
- Developed multi-channel brand communications and strategy from TV, Radio, Outdoor, and Print to Social Media
- Implemented new creative campaigns and strategic inputs for brands like Accor Corporate, IBIS Hotels & Blossom Kochhar Aroma Magic Skincare.
- Developed well comprehended creative briefs for various campaigns based on key objectives and budgetary considerations
- Focused my efforts of end-to-end Project Planning, Management and Execution by building healthy relationship with all the clients
- Actively participated in pitch presentations & won brand IBIS hotels social mandate with Saatchi team (an annual contract worth $13,443/ month)
- Also led and trained a team of interns in Content Management
Brand Management Intern
Contract Advertising
06.2018 - 08.2018
- Brands managed: Dominos, Dabur (CPG), Max Bupa Health Insurance, and Orient Kitchen Appliances
- Strengthened relationships with all accounts through consistent and frequent communication
- Created weekly competition analysis for rivalries and shared reports with clients timely.
- Participated in brainstorming sessions with creative teams to generate ideas for campaigns and promotions.
Education
Post Graduate Diploma (2 Yrs) - Marketing Management - Digital Media
Lambton College
Toronto, ON08.2022
Post Graduate Diploma (2 Yrs) - Integrated Marketing Communications
The Delhi School Of Communications
01.2019
Bachelor Of Science - Anthropology (Honors)
Punjab University
04.2017
Skills
- Digital Expertise: Google Analytics, Google Trends, Meta Business Suite, TikTok Ad Manager, Microsoft Suite, Adobe Creative Suite, Canva
- Market Research
- Client Service Excellence & Dot Connector
- Communications Management
- Content Writing
- Workflow Coordination
- Campaign Development
- Social Media
- Project Management
- Market Analysis
- Strategic Planning
- Digital Marketing
Certification
- Strategic Business Development, [Certified by LinkedIn] - [2022]: Built strategic plan: Created a vision, mission, and purpose statement. Plus, learnt how to create strategic initiatives, implement business plans, and assess the progress towards desired goals.
- G-License holder: Hold a valid driver's license, demonstrating the ability to drive and navigate effectively.
Timeline
Marketing Coordinator
PlantPlus Foods aka Sol Cuisine
12.2022 - 01.2024
Marketing Project Coordinator
Trans4 Group Ltd.
05.2022 - 11.2023
Brand Management Executive
M&C Saatchi
02.2019 - 08.2020
Brand Management Intern
Contract Advertising
06.2018 - 08.2018
Post Graduate Diploma (2 Yrs) - Marketing Management - Digital Media
Lambton College
Post Graduate Diploma (2 Yrs) - Integrated Marketing Communications
The Delhi School Of Communications
Bachelor Of Science - Anthropology (Honors)
Punjab University
Similar Profiles
Shreesha AmbeShreesha Ambe
Quality Assurance Technician at PlantPlus Foods Canada Inc. (Sol Cuisine Inc.)Quality Assurance Technician at PlantPlus Foods Canada Inc. (Sol Cuisine Inc.)
SUKHRAJ KAURSUKHRAJ KAUR
North America Accounts Payable & Bookkeeper at Plantplus foods Canada (Sol Cuisine Inc.)North America Accounts Payable & Bookkeeper at Plantplus foods Canada (Sol Cuisine Inc.)
Atique MalikAtique Malik
WAREHOUSE MANAGER at PLANT PLUS FOODS – SOL CUISINEWAREHOUSE MANAGER at PLANT PLUS FOODS – SOL CUISINE
Jatin BansalJatin Bansal
Security Guard at Magnum Protective ServicesSecurity Guard at Magnum Protective Services
ALACHO LEANA COATESALACHO LEANA COATES
Operations Controller at GucciOperations Controller at Gucci