Archie Jaswal
Surrey,BC
Summary
Dynamic and results-oriented sales leader with over 20 years of experience managing international accounts and driving revenue growth in enterprise and education markets. Expertise in cultivating strong client relationships, enhancing product adoption, and guiding consultative sales processes from initial prospecting to successful closure. Adept at presenting complex software solutions and fostering collaborative partnerships among stakeholders, while consistently delivering accurate, data-driven revenue forecasts. Committed to leveraging strategic insights to unlock new opportunities and achieve sustainable business success.
Overview
26
26
years of professional experience
Work History
Senior Educational Consultant – Canada
Follett Software Company
01.2008 - 12.2025
- Doubled the number of School Districts using Follett products across Canada.
- Delivered strategic account management, increasing retention and identifying upsell opportunities across district-wide deployments.
- Conducted customized product demonstrations for district leaders, IT teams, and key decision-makers to support full-cycle sales.
- Trained new software users and administrators, ensuring smooth onboarding and continued product engagement.
- Utilized Salesforce CRM daily to manage pipeline, track interactions, and produce long-range sales forecasts.
- Lead trade show and industry event planning; represented the company in national education technology conferences.
- Consistently exceeded sales goals by expanding district partnerships and introducing new technology & content solutions.
- Conducted needs assessments to tailor educational solutions that addressed specific district challenges and opportunities.
- Designed and delivered customized professional development workshops, enhancing educators' instructional practices and technology integration.
- Facilitated stakeholder engagement sessions, gathering feedback to inform program improvements and increase community buy-in.
North American Regional Manager & Trainer
DigiOp Technologies
01.2002 - 01.2008
- Launched DigiOp security software/hardware solutions into the Canadian market, growing annual revenue from $0 to ~$1M in a highly competitive industry.
- Expanded territory to include the Northern U.S., then the entire United States, overseeing national dealer and distributor relationships.
- Delivered technical and sales training to dealers, distributors, and representatives, supporting successful product integration.
- Collaborated with internal R&D teams to align product development with customer needs and project requirements.
- Co-authored the DigiOp G3 User Manual, improving clarity and usability for end-users.
- Represented the company at major industry trade shows through presentations, product demos, and customer engagement.
Sales & Marketing Associate
Audio Visual Telecommunications (AVT)
01.2000 - 01.2002
- Built a distribution network to support the launch of AVT’s video transmission technology.
- Served as the primary point of contact for client inquiries, prospective customers, and product information requests.
- Presented company sales status to shareholders at annual meetings.
- Assisted in development of product brochures and marketing collateral.
- Conducted market research on telecommunications trends to support product positioning.
Education
Bachelor of Arts - Business Administration - International Business
Washington State University
Pullman, Washington01.1997
Diploma - Business Administration – Marketing
Camosun College
Victoria, BC01.1995
Skills
- Salesforce CRM, Maximizer CRM
- Microsoft Office Suite (Word, Excel, Powerpoint, Outlook)
Core Competencies
- Account Management & Client Success: Enterprise accounts, renewals, retention, solution alignment, stakeholder engagement
- Sales Leadership: Territory growth, B2B selling, contract negotiation, pipeline development
- Business Development: Lead generation, prospecting, market expansion, competitive positioning
- Strategic Planning: Sales forecasting, long-term planning, team collaboration, market differentiation
- Technology Expertise: Salesforce CRM, Maximizer, Oracle CRM, Microsoft Office Suite
- Communication & Presentation: Product demos, training, executive-level communication, public relations
Languages
English
Native or Bilingual
Timeline
Senior Educational Consultant – Canada
Follett Software Company
01.2008 - 12.2025
North American Regional Manager & Trainer
DigiOp Technologies
01.2002 - 01.2008
Sales & Marketing Associate
Audio Visual Telecommunications (AVT)
01.2000 - 01.2002
Bachelor of Arts - Business Administration - International Business
Washington State University
Diploma - Business Administration – Marketing
Camosun College