ARCHANA CHOUDHARY
Toronto,ON
Summary
High-performing Account Manager with strong agency experience managing complex B2B and B2C portfolios and $10M+ in annual media spend. Provides senior-level strategic oversight across Search, Performance Max, SEO, and Paid Social, driving up to 458% YoY revenue growth during key retail moments. Trusted client partner known for clear performance storytelling, disciplined budget management, and consistently delivering measurable business impact.
Overview
12
12
years of professional experience
Work History
Account Manager
Assembly Global
Toronto, Ontario, Canada
03.2020 - Current
- Oversaw up to six accounts at a time with $10M+ USD in annual media spend, providing senior-level strategic leadership and client oversight.
- Achieved 350% YoY revenue growth during Back-to-School & 458% YoY growth during Cyber Week for an online shoe retailer by improving campaign structure across PMAX & Search, maintaining disciplined budget pacing, and making real-time, data-driven adjustments aligned with client goals.
- Increased sales revenue for an online hardware retailer by 6X & increased ROAS 153%.
- Restructured microsites for an e-commerce furniture retailer for better targeting, resulting in ~2x higher ROAS.
- Led B2B and B2C paid media programs, ensuring alignment with client objectives and consistent delivery against KPIs.
- Carried out rigorous A/B testing improving conversion rate of marketing landing pages by 120%.
- Supported team growth through training, mentorship, and participation in hiring and onboarding.
- Created reporting around paid marketing funnels, and leveraged this to incrementally improve the conversion rate by 53% for an online luxury fashion retailer.
Senior Analyst
iQuanti
Bangalore, India
01.2017 - 08.2019
- Drove revenue by planning and executing conversion-focused marketing strategies.
- Acquired new qualified leads and elevated revenue by transforming site traffic through calls-to-action, landing pages tracking links and lead generation content.
- Launched bid strategy experiment resulting in drop in CPA from $760 to $480 in 7 months.
- Continuous SEO efforts on blog pages for a BFS client resulted in 88% increase in organic traffic. The share of organic traffic to overall traffic increased from 22% to 40%.
- Created monthly & quarterly business reviews to provide a performance walkthrough to clients & internal stakeholders.
- Utilized SEO strategies and Google Analytics to enhance online content.
Associate Marketing Consultant
Saama Technologies
Pune, India
06.2014 - 12.2016
- Executed paid social media campaigns across Facebook, Twitter, and LinkedIn, improving KPIs by 15%
- Successfully carried out website audit to ensure implementation of SEO best practices & reported the pain areas for the next website revamp.
- Implemented best practices for SEO on the website that improved website visits by 2400% in 3 months.
- Created marketing collateral and branded messaging for diverse marketing needs.
- Collaborated and researched market needs and marketing strategies with product team.
Education
MBA -
Symbiosis International University
Pune, MH, India05.2014
Skills
- Multi-channel digital marketing strategy
- Data analysis & KPI monitoring
- Marketing analytics & data-driven decision making
- Campaign development & planning
- Paid Media Strategy & optimization
- Client & stakeholder relationship management
- Budget management, forecasting & pacing
- Team leadership, mentoring & training
Timeline
Account Manager
Assembly Global
03.2020 - Current
Senior Analyst
iQuanti
01.2017 - 08.2019
Associate Marketing Consultant
Saama Technologies
06.2014 - 12.2016
MBA -
Symbiosis International University