Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic
Arcadio Marcuzzi

Arcadio Marcuzzi

Montréal,,QC

Summary

Trilingual communications leader with 15+ years of experience across media relations, corporate communications, and content strategy. Proven track record of building and executing high-impact communications in fast-paced, high-stakes environments — from professional sports to major corporate transformations. Skilled at translating complex issues into clear, engaging narratives resonate with diverse audiences. Brings strong journalistic instincts, creative storytelling, and a deep understanding of media dynamics across North America and global markets.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Associate Producer (Seasonal)

IMG • Apple TV MLS Season Pass
04.2024 - Current
  • Produced game previews, editorial segments, and interview content, ensuring alignment with league narratives and Apple’s creative standards.
  • Provided real-time editorial support during live broadcasts, adapting storylines based on breaking news, and league context.
  • Leveraged deep knowledge of the MLS ecosystem to identify emerging storylines, and market-specific narratives.

Internal Communications Manager

Groupe Touchette Inc.
Montréal, Canada
07.2023 - Current
  • Designed and executed a national internal communications strategy following a major acquisition and rapid organizational growth.
  • Led the overhaul of internal communication platforms, including the intranet revamp.
  • Developed and implemented change management communication plans to support cultural integration across operations and corporate functions.

Media Relations Manager

CF Montréal (MLS)
Montréal, Canada
08.2020 - 07.2023
  • Managed day-to-day media relations and crisis communications across local, national, and international outlets.
  • Designed and executed media strategies to support high-profile campaigns, sponsorship activations, and player signings.
  • Provided media coaching and preparation for executives, coaches, and players in both routine and crisis contexts.

Content Strategy Consultant

Freelance
Montréal, Canada
01.2013 - 02.2020
  • Delivered content creation, strategy, and editorial planning for brands including Michelin, Ford Canada, DAZN, CCM Hockey, and Club Med.
  • Collaborated with creative agencies such as Sid Lee, Nurun, LG2, and Ressac to develop brand narratives, editorial calendars, and multichannel activations.
  • Adapted content across platforms, optimizing for SEO, digital channels, social engagement, and influencer amplification.

Education

Certificate - Broadcast Journalism

École Promédia
Montréal
01-2012

Certificate - Sport Marketing

Cruyff Institute
Barcelona
01-2019

Certificate - Football Scouting And Video Analysis

MBP School of Coaches
Barcelona
01-2022

Skills

  • Media and public relations
  • Crisis communication
  • Content management and creation
  • Editorial strategy and storytelling
  • Internal communications
  • Stakeholder engagement
  • Project and change management
  • Event management

Languages

English
Native/ Bilingual
French
Native/ Bilingual
Spanish
Native/ Bilingual
Italian
Elementary

Certification

4 Seasons of Reconciliation

First Nations University of Canada

Everyday Negotiation

Executive Education - HEC Montréal

Timeline

Associate Producer (Seasonal)

IMG • Apple TV MLS Season Pass
04.2024 - Current

Internal Communications Manager

Groupe Touchette Inc.
07.2023 - Current

Media Relations Manager

CF Montréal (MLS)
08.2020 - 07.2023

Content Strategy Consultant

Freelance
01.2013 - 02.2020

Certificate - Broadcast Journalism

École Promédia

Certificate - Sport Marketing

Cruyff Institute

Certificate - Football Scouting And Video Analysis

MBP School of Coaches

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Arcadio Marcuzzi