Arbel Meidav

Senior UI Solutions Developer
October 2022 – Present

• Serve as key consultant, advising clients on UI/UX best practices, accessibility, and elevating th overall user experience within Pega’s software ecosystem.
• Provide hands-on coding expertise, troubleshooting, and solutions to support multiple application teams at Bank of America, ensuring seamless integration and optimal performance.
• Lead initiatives to improve user interface accessibility, driving compliance with modern standards and enhancing the inclusivity of digital experiences.

Principal UI Engineer
April 2021 – October 2022

• Contributed to the DemoX team, collaborating to rethink the digital demo experience and deliver high-quality assets that merge Pega technology with business value propositions.
• Worked alongside sales teams and clients to produce innovative, visually engaging demo materials, helping translate complex solutions into easy-to-understand formats.
• Developed reusable UI components, speeding up development processes and minimizing maintenance for future applications.

Senior Solutions Engineer & UX Designer
June 2019 – April 2021

• Designed visually compelling, brand-right creative assets that played a crucial role in closing key sales deals.
• Led presentations and workshops on Pega’s design best practices and the Cosmos design system, delivering impactful sessions for clients and internal teams.
• Contributed to advancing Pega’s design framework, ensuring a consistent and innovative approach across all digital touchpoints.

• Established Arbel Industries as a platform for innovative Artificial Intelligence projects, focusing on interactive voice technologies.
• Developed and launched several successful Alexa Skills, including a widely popular fan remake of the classic text-based game Zork.
• Engineered solutions using Node.js, DynamoDB, AWS Lambda, S3, and the Alexa Skills Kit (ASK) to build dynamic, voice-driven applications.
• Scaled services to reach over 70,000 unique users, generating 150,000 sessions and facilitating over 1 million voice interactions, delivering engaging user experiences.

• Contracted to explore and prototype cutting-edge software applications utilizing artificial intelligence technologies, shaping the future of human-to-bot conversational experiences.
• Delivered multiple on-time, fully functional prototypes for high-profile clients such as Honda and T-Mobile, leveraging platforms like Amazon Alexa, IBM Watson, Microsoft LUIS, wit.ai, Houndify, and DialogFlow.
• Rapidly mastered a range of technologies, including Node.js, DynamoDB, Alexa Skills Kit, and Watson’s suite of tools (Natural Language Classifier, Speech to Text, Assistant, and more), consistently meeting tight deadlines and exceeding client expectations.

• Built and scaled a thriving CrossFit business, driving revenue growth from $50K to over $500K annually in just 8 years through strategic, hands-on leadership and smart business practices.
• Led the development of the brand from the ground up, overseeing all marketing efforts, including website design, content creation, social media campaigns, and lead generation strategies.
• Managed all aspects of customer relations and day-to-day operations, ensuring member satisfaction and fostering a strong, loyal community.
• Successfully transitioned ownership, supporting the growth and development of a dedicated coaching team while maintaining the gym's values and community spirit.

• Created dynamic and highly engaging web applications, display media, and microsites for clients across diverse industries, delivering impactful digital solutions.
• Developed projects using MVC architecture and Object-Oriented programming principles to ensure scalable, maintainable code.
• Collaborated with major brands such as Toyota, Epson, and Hilton Hotels, delivering tailored web experiences that aligned with their business goals.
• Leveraged a wide array of tools and technologies, including Adobe Flash, Photoshop, Illustrator, PHP, MySQL, JavaScript, HTML, and CSS, to produce visually compelling and technically sound digital assets.

• Transformed an 8-member team of developers and designers into a cohesive, high-performing unit by implementing a design-first approach, incorporating usability testing and agile development methodologies.
• Defined and streamlined roles, responsibilities, and workflows, ensuring efficient collaboration within a leading creative advertising agency focused on cutting-edge digital media.
• Managed resource allocation, project scheduling, and production timelines to consistently meet client objectives and deliverables.
• Mentored junior developers to work seamlessly with UX/UI designers, utilizing MVC architecture to drive collaboration and improve development processes.
• Led the development of several database-driven games and interactive site features using PHP and MySQL, enhancing client engagement and user experience.

• Developed engaging websites and microsites for high-profile feature films and automotive companies, ensuring strong online presence and user interaction.
• Translated design mockups into fully functional web experiences using Flash ActionScript, HTML, JavaScript, PHP, and XML, delivering seamless and interactive digital platforms.
• Prepared and optimized graphics for web use, leveraging tools like Photoshop and Illustrator to ensure high-quality visuals while maintaining performance efficiency.

• Collaborated on innovative concepts for Ben Affleck and Matt Damon’s startup production company, contributing to the development of engaging digital experiences.
• Created dynamic website components, games, and applications that enhanced the web presence of various TV and film projects, driving user engagement and interaction.

• Designed and developed the website for Giselle Fernandez’s startup, soymujer.com, creating a user-friendly platform that effectively communicated the brand’s mission.
• Managed all IT requirements for the company, including troubleshooting technical issues, setting up network infrastructure, and installing software, ensuring smooth operational functionality.