Summary
Overview
Work History
Education
Skills
Volunteer Experience
Accomplishments
Timeline
Generic

Arathi Warriar

Waterloo,ON

Summary

Marketing and communications professional with over four years of experience in B2B and B2C marketing, copywriting, content marketing, and business development. Proven track record of crafting compelling strategies to drive client engagement and revenue growth. Skilled in leveraging market insights to enhance brand visibility and achieve business objectives.

Overview

5
5
years of professional experience

Work History

Content Marketing Specialist & Copywriter

Freelance
Waterloo, Ontario
11.2019 - Current
  • Developed and executed business development and marketing strategies that resonate with B2B audiences, effectively communicating business value and positioning the brand as an industry leader.
  • Collaborated closely with sales teams to create compelling narratives and sales enablement materials that drive engagement and support lead generation efforts.
  • Utilized SEO best practices and analytics tools to optimize content performance and enhance organic reach.

Quality Control Associate

Toyota Motor Manufacturing Canada (TMMC)
Cambridge, Ontario
05.2023 - 08.2023
  • Conducted rigorous and thorough examinations of Lexus and Rav4 vehicles, utilizing specialized training and certification to ensure adherence to quality requirements and standards.
  • Examined chassis components, vehicle interior, and vehicle specs for structural integrity and alignment, upholding safety and performance standards.

B2B Marketing Storyteller - Corporate Marketing

Champion InfoMetrics
Bengaluru, India
03.2021 - 09.2022
  • Led content and business development strategies for for the IT department, articulating technology solutions and their business benefits.
  • Developed and executed integrated marketing campaigns utilizing data-driven insights and industry knowledge to optimize campaign performance and achieve measurable outcomes.
  • Collaborated closely with project management and sales teams to align messaging with market trends and customer pain points, enhancing brand positioning in the IT space.

Content Writer & Copywriter - Intern

Workamuse Co-Working Space
Chennai , India
01.2021 - 04.2021
  • Produced compelling copy for various marketing channels, including websites, blogs, email campaigns, and social media, tailored to engage B2B and B2C audiences and drive brand awareness.
  • Maintained consistency in brand voice and messaging across all communications, ensuring alignment with business objectives and customer preferences.
  • Researched industry trends and competitive landscapes to inform strategic business development initiatives, enhancing our understanding of market dynamics and identifying new opportunities for client engagement and revenue growth.

Business Development Associate - Intern

NinthSem
Odisha, India
11.2020 - 01.2021
  • Spearheaded outbound sales efforts targeting new and existing accounts, consistently exceeding sales quotas through strategic prospecting and relationship-building.
  • Leveraged Salesforce, Outreach, and LinkedIn Sales Navigator to manage prospecting activities and optimize sales processes.
  • Established a robust track record of success as a Business Development Associate, leveraging creative tactics and innovative strategies to overcome objections and achieve sales goals.

Education

Post-Graduate Degree - Strategic Marketing Communications

Conestoga College Institute of Technology And Advanced Learning
Kitchener, ON
04-2024

Bachelor of Science - Mathematics

Amrita Viswa Vidyapeetham University
Coimbatore, India
05-2021

Skills

  • Content Marketing
  • Market Research and Analysis
  • Inbound Marketing
  • SEO Analysis
  • Lead Qualification
  • Communication and Problem-Solving

Volunteer Experience

  • Volunteered as Fest Coordinator for the Inter-Bhavans Cultural Fest, overseeing event logistics and coordination. (2016, 2017)

Accomplishments

  • State-Level Chess Tournament (Second Place, 2017)
  • State-Level Chess Tournament (Second Place, 2015)
  • District-Level Story Writing and Versification Contest (Third Place, 2013)

Timeline

Quality Control Associate

Toyota Motor Manufacturing Canada (TMMC)
05.2023 - 08.2023

B2B Marketing Storyteller - Corporate Marketing

Champion InfoMetrics
03.2021 - 09.2022

Content Writer & Copywriter - Intern

Workamuse Co-Working Space
01.2021 - 04.2021

Business Development Associate - Intern

NinthSem
11.2020 - 01.2021

Content Marketing Specialist & Copywriter

Freelance
11.2019 - Current

Post-Graduate Degree - Strategic Marketing Communications

Conestoga College Institute of Technology And Advanced Learning

Bachelor of Science - Mathematics

Amrita Viswa Vidyapeetham University

Similar Profiles

CREATE PROFILE
Arathi Warriar