Aradhna Sharma
Surrey,BC - British Columbia
Summary
I am a marketing professional with 18 years of experience in various marketing roles. I want to diversify and gain experience in retail sales and marketing; therefore, I am looking for part-time opportunities to help me gain experience in the dynamic field of retail.
Key Marketing Skills that I can transfer to a Retail role:
Marketing Communication: Leading communication with internal and external stakeholders to achieve organizational.
goals.
Project Management: Providing leadership and facilitating coordination between various internal and external stakeholders to successfully implement marketing plans, ensure consistent branding, and achieve business goals.
People Management: Managing and Leading Team, Managing Vendors.
Overview
1
1
year of professional experience
Work History
Marketing Services Manager
Petcurean
07.2022 - Current
- Leading Global Digital Infrastructure management- Website management (technical structure, performance,
reporting). - Developing technical activation plan to deliver NA & Int'l Marketing & Communication Strategy, campaigns &
content. - Overseeing the existing technology platforms to align with the goals of the marketing organization, and deploying new tools as appropriate.
- Leveraging a multi-channel development framework to encourage and brainstorm technical tools and enablement platform pages designed to drive success.
- Recommending system enhancement based on analysis, feature performance, engagement metrics, productivity, and other measures against industry performance benchmarks.
- Developing and managing tools to evaluate and improve ongoing operational models and processes
to evaluate and improve program performance. - People management – Managing team of three - Digital Marketing Specialist, Web Developer, Creative
- Graphic Designer, External Contractors, and Agencies.
- Vendor Management - Researching and sourcing vendors, negotiating contracts with vendors, and developing and maintaining relationships with vendors.
- Trade Marketing – Contributed to special trade marketing projects to support B2B marketing initiatives of the company
Education
Master of Arts - Journalism And Mass Communication
Kurukshetra University
Kurukshetra, India08.2005
Skills
- Customer Relationship Management
- Staff Mentoring
- Service Quality
- Customer Buying Habits
- Communications Strategies
- Customer Demographics
- Team Management
- Customer Satisfaction
- Microsoft Office
- Operational Efficiency
- Consumer Behavior
Timeline
Marketing Services Manager
Petcurean
07.2022 - Current
Master of Arts - Journalism And Mass Communication
Kurukshetra University
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