Araceli Ramírez Gerlach
Vancouver,Canada
Summary
Barista and coffee shop attendant with five years of experience in hospitality complemented by ten years of professional journalism and communication skills, which have developed in me the ability to thrive in fast-paced environments while multitasking, maintaining a focus on customer satisfaction and operational excellence.
Overview
12
12
years of professional experience
3
3
Certification
Work History
Barista / Coffee shop attendant
Rimrock Resort Hotel
Banff National Park, Canada
01.2021 - 01.2024
- Company Overview: Accor Group
- Prepare and serve specialty coffee drinks and teas, and upselling recommended pastries and cookies to match the beverage order while maintaining the efficient preparation of customer orders
- Replenished and rotated front of the house items ensuring proper labeling of goods, pastries, and all the items for sale
- Provide direct support to the Café Manager in overseeing daily operations, ensuring compliance with the five-star hotel’s quality and service standards
- Manage inventories by replenishing bean supply, stocking coffee brewing equipment, supplier ordering ensuring sufficient store
- Handle special requests from VIP guests, ensuring an exceptional experience and fostering customer loyalty
- Accor Group
Community Manager
University of Americas
Santiago, Chile
01.2020 - 01.2023
- Company Overview: Member of Laureate International Universities.
- Managed the university’s online community across digital platforms, actively engaging with users, responding to inquiries, and directing concerns to the appropriate departments.
- Conducted social media monitoring and analysis, identifying areas for improvement, and integrating insights into communication strategies.
- Established collaborative relationships with different university departments to align objectives and gather relevant communication information.
- Developed and implemented crisis management action plans to protect the university's online reputation.
Account Director
Medical Spa Solutions
Santiago, Chile
01.2018 - 01.2020
- Led external communication strategies, managing media relations and ensuring brand presence across press, radio, television, and digital platforms
- Developed and executed public relations campaigns for the launch of new treatments and products, generating positive media coverage and increasing brand awareness
- Created journalistic and marketing content (press releases, articles, social media posts, video scripts) for the company’s website and social media, optimizing SEO and audience engagement
Head of Communication and Development Department, Distance Sales Division
Falabella
Santiago, Chile
01.2015 - 01.2018
- Led internal communication strategy for over 3,000 employees, optimizing channels (intranet, corporate magazine, newsletters) and fostering engagement and participation
- Implemented a digital news clipping system for relevant industry and company news, reducing analysis time by 50% and facilitating informed decision-making at the management level
- Managed the comprehensive logistics of over 20 corporate events annually (seminars, conferences, team-building activities, talks), achieving 90% attendee satisfaction
- Developed and implemented workplace climate surveys, identifying key areas for improvement in people management, contributing to a 15% increase in overall job satisfaction within one year
Education
Bachelor in Social Communication - Journalist
Universidad Andrés Bello (UNAB)
Santiago, Chile01.2008
Skills
- Team collaboration
- Customer service
- Fluent in English, a native Spanish speaker, and basic in Portuguese
- Attention to detail
- Problem-solving
- Safe food handling
- Time management
Volunteer Experience
Collaborator, Oxfam, Bay of Plenty, New Zealand, 01/01/13, 01/01/14, Managed and organized fundraising events to support causes such as poverty eradication and social integration.
Certification
- ProServe Liquor Staff Training Program.
- Safecheck Advanced Food Safety Certification Program
- Heartsaver First Aid CPR AED Program - American Heart Association.
Timeline
Barista / Coffee shop attendant
Rimrock Resort Hotel
01.2021 - 01.2024
Community Manager
University of Americas
01.2020 - 01.2023
Account Director
Medical Spa Solutions
01.2018 - 01.2020
Head of Communication and Development Department, Distance Sales Division
Falabella
01.2015 - 01.2018
Bachelor in Social Communication - Journalist
Universidad Andrés Bello (UNAB)
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