April Walsh
Windsor,Ontario
Overview
19
19
years of professional experience
Work History
Associate Director, Broadcast Investment
Havas Media
05.2022 - 09.2022
- Lead the Red Bull business for all broadcast investments
Manager, Broadcast Investment
Zenith (Publicis)
02.2020 - 04.2022
- Managing media plans, budgets and results as well as client expectations and deliverables for all GSK/ Pfizer brands
Supervisor, Broadcast Investment
Zenith (Publicis)
11.2018 - 02.2020
Supervisor, Broadcast Investment
Amplifi (Dentsu)
01.2018 - 11.2018
Sr Associate of Trading
Mindshare
12.2016 - 12.2017
Sr Associate of Trading
Mindshare
02.2015 - 03.2017
Media Buyer
OMD Canada
10.2007 - 09.2008
Media Buyer
PepsiCo
08.2004 - 12.2006
Media Buyer/ Strategist
Alliance Atlantis
01.2006 - 09.2006
Assistant Media Buyer
Mediaedge:cia
05.2003 - 08.2004
Education
Riverside High School -
Riverside High School
Windsor, ONFirst Year Student Chemical Laboratory Technology -
St. Clair College of Applied Arts & Technology
Diploma in Advertising -
St. Clair College of Applied Arts & Technology
05.2003
Skills
- Lead the GSK/ Pfizer business for all broadcast investments
- Complete bi-monthly audits for all GSK & Pfizer brands, ensuring all spend is below agreed upon baseline costs
- Managing media plans, budgets and results as well as client expectations and deliverables
- Involved in many new business pitches by analyzing CPPs, based on multiple baseline KPI's
- Negotiating/ managing large sponsorships, integrations and 52-week contracts
- Can proactively resolve client and internal issues, knowing when and whom to escalate the problem
- Utilizing tools to develop the best possible executional strategy, rationale and buy structure to deliver on campaign KPIs, while working with team leadership to prepare reporting documentation, demonstrating the strategy and rationale executed to deliver those KPIs
- Vast understanding of market dynamics as well as maintaining strong established vendor relationships
- Consistently deliver buy structures that encompass the best environments for client’s target audience, while also maximizing value
- Establishing and maintaining accuracy of billing system (Mediaocean & Adtraq) through campaign set up and goal entry respecting client/campaign budgets
- Working with trafficking teams to ensure timely delivery of materials and instructions to stations
- Development of media presentations, POVs, post and pre-buys to present
- Ability to express myself clearly and concisely in oral and written communications, able to organize ideas and present back information logically and sequentially
- Outstanding working knowledge of Microsoft Office software, Mediaocean systems, Adtraq, InfoSys, Micro TV and Lens
- Trained in ComScore, Neilson DAR, Neilson Answers, Double Verify, Moat Analytics, Sizmik and Prisma programs
- Received Amazon eCommerce Basic Accreditation
- Able to think strategically and creatively
- Chosen to compete in two Integrated Marketing Communication Competitions
- Training new employees
Languages
English
Full Professional
Timeline
Associate Director, Broadcast Investment
Havas Media
05.2022 - 09.2022
Manager, Broadcast Investment
Zenith (Publicis)
02.2020 - 04.2022
Supervisor, Broadcast Investment
Zenith (Publicis)
11.2018 - 02.2020
Supervisor, Broadcast Investment
Amplifi (Dentsu)
01.2018 - 11.2018
Sr Associate of Trading
Mindshare
12.2016 - 12.2017
Sr Associate of Trading
Mindshare
02.2015 - 03.2017
Media Buyer
OMD Canada
10.2007 - 09.2008
Media Buyer/ Strategist
Alliance Atlantis
01.2006 - 09.2006
Media Buyer
PepsiCo
08.2004 - 12.2006
Assistant Media Buyer
Mediaedge:cia
05.2003 - 08.2004
Riverside High School -
Riverside High School
First Year Student Chemical Laboratory Technology -
St. Clair College of Applied Arts & Technology
Diploma in Advertising -
St. Clair College of Applied Arts & Technology