Summary
Overview
Work History
Education
Skills
Certification
Volunteer & Additional Roles
Languages
Timeline
Generic

Aphrodite Ioannou

Richmond Hill,ON

Summary

Creative and passionate Growth Marketing Specialist focused on designing impactful marketing materials that enhance brand visibility and boost client revenue. Experienced in executing successful campaigns utilizing SEO and paid advertising strategies. Demonstrated leadership and interpersonal skills to foster effective teamwork and drive project success.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Growth Marketing Specialist

Mango Digital
09.2024 - Current
  • Facilitated growth marketing strategies that drive traffic, engagement, and conversions by building and updating SEO-optimized websites on Wix, WordPress, and Shopify for our clients.
  • Created optimized copy, following tone and visual guidelines, according to the client’s brand.
  • Managed day-to-day operations and optimizations of paid search accounts through Google Ads and Facebook Ads Manager.
  • Conducted competitor research to understand the industry dynamics and identify opportunities for growth.
  • Created engaging visual content for various social media platforms, including Facebook, Instagram, and YouTube, for both clients and the agency brand.
  • Prioritized and organized tasks to efficiently accomplish agency service goals.
  • Provided support and guidance to colleagues to maintain a collaborative work environment.
  • Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.

Database Administrator/Education Coordinator

St. Panteleimon Greek Orthodox Church
06.2021 - Current
  • Implemented responsive web design techniques, ensuring compatibility across multiple devices and browsers.
  • Transformed previously existing website to correspond with company updates, improving user experience to help leverage customer retention by 15%
  • Created visual graphic content to grow social media accounts such as Instagram and Facebook
  • Facilitated, registered, and enrolled students to our educational language, and community school programs
  • Developed strong relationships with patrons and members through professional communication

Real Estate Marketing/Administration Assistant

ENCOR Advisors
01.2023 - 03.2023
  • Supported professional sales team with marketing and office administrative responsibilities
  • Managed, documented, and uploaded all active listings into TRREB/MLS, CoStar, and Spacelist
  • Prepared all creative presentations and marketing flyers using advanced Canva, PowerPoint, Excel, and Word
  • Created high caliber market surveys, options packages, social media posts, and Mailchimp campaigns to market active listings and promote brand
  • Increased customer satisfaction by providing timely and professional responses to inquiries via phone, email, or in-person visits.
  • Demonstrated exceptional adaptability when faced with shifting priorities or new assignments from management figures in real-time situations.

Event Coordinator

Palmeri Media Group
04.2022 - 07.2022
  • Managed and organized all in person and Zoom event projects within short time limits
  • Worked primarily with Excel to document and organize personal details and contact information of attendees, speakers, and sponsors of events
  • Accountable for increasing new potentials for upcoming events and seminars by promoting via phone, email, and Constant Contact e-blasts
  • Communicated any changes made effectively to ensure the success of the events
  • Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
  • Established positive relationships with clients, ensuring their needs were met throughout the event planning process.

Education

College Diploma - Digital Marketing

George Brown College
Toronto, ON
08.2024

Bachelor of Arts - Technical Theatre

Acadia University
Wolfville, NS
05.2019

Skills

  • Search engine optimization
  • Digital marketing strategy
  • Client relationship management
  • Content creation
  • Data analytics
  • Social media marketing
  • Creative problem solving
  • Project management
  • Google Ads management
  • Facebook Ads management
  • WordPress design
  • Wix design

Certification

Google Ads Search Certification

Volunteer & Additional Roles

  • RE/MAX Real Estate Administrator, Newmarket ON (10/2023 - Current/Part Time)
  • Dress This Space, Home Stager, Richmond Hill ON (8/2022/ - 12/2022)
  • Mini Bakery, Sales Associate, Woodbridge ON (11/2021 - 04/2022)
  • CBIL, Social Media Manager, Remote (11/2020 - 06/2021)

Languages

French
Professional

Timeline

Growth Marketing Specialist

Mango Digital
09.2024 - Current

Real Estate Marketing/Administration Assistant

ENCOR Advisors
01.2023 - 03.2023

Event Coordinator

Palmeri Media Group
04.2022 - 07.2022

Database Administrator/Education Coordinator

St. Panteleimon Greek Orthodox Church
06.2021 - Current

College Diploma - Digital Marketing

George Brown College

Bachelor of Arts - Technical Theatre

Acadia University

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Aphrodite Ioannou