Summary
Overview
Work History
Skills
Accomplishments
Timeline
Generic
Aparupa Borkotoky

Aparupa Borkotoky

Toronto,ON

Summary

Experienced professional with a demonstrated history of working in high paced digital advertising industry. An SME with strong skills in Digital Strategy, Programmatic Advertising, Business Planning & Execution. I am a value driven professional and believe in the maximum application of my multifaceted experience to deliver consistent results. I am confident that my innovative and result-focused approach would make a significant contribution to the continued success of your organization.

Overview

13
13
years of professional experience

Work History

Senior Customer Success Manager

Freestar
09.2022 - Current
  • Managing Tier-1 clients revenue of $5 million per year by providing a strong understanding of publisher needs, concisely articulate technology products by offering our publishers all of the Freestar solutions that make sense for their needs.
  • Sharing knowledge of current and emerging advertising products (such as Ad Blockers, CMP, Audience Insights, Video Solutions, Identity Partners etc.), providing a tight grasp on monetization strategies and help solve issues and optimize our publishers' ad stacks.
  • Monitoring site performance, offering optimization ideas, business reviews for our publishers and growing their book of business by 15%-20% yoy.

Senior Customer Success Manager

PubMatic
02.2018 - 09.2022
  • Handling top OTT accounts, Channel Partners managing annual revenue of $12 million in platform spend per year and consistently outperformed target revenue goals. Grew accounts 25% QoQ.
  • Serve as subject matter expert in running Programmatic Guaranteed, Non-Guaranteed & Curated Deals for DSPs like - DV360, The Trade Desk, Adobe, MediaMath, Xandr.
  • Conducting strategy sessions, quarterly business reviews and meetings. Upsold new products and optimised services for Channel Partners that generated 60% increase in platform spend .
  • Launched over 40 programmatic endpoint integrations to our SSP platform on wrappers including Prebid, Google Open Bidding, AmazonTAM, OpenRTB 2.5, and proprietary setups across display and video on web, mobile, and CTV inventory. Monitored onboarding, ramp up, and optimization of products towards key financial KPIs
  • Managed Data Center capacity fro APAC region by monitoring traffic profitability reducing Data center cost.
  • Managed Inventory Quality for APAC publishers by vetting reports from Humane (Whitepos Prebid & Postbid) & removing high SIVT traffic. Utilizing internal products and Developer Tools to troubleshoot technical issues including JavaScript parameter audits, DSP & Identity partners mapping, bid density, floor rate analysis, match rate and viewability, discrepancies.
  • Supporting new CSMs by overseeing their training, documentation, ramp-up, and account transitions.
  • Collaborating with a cross-functional global team of product managers, engineers, customer success managers, and solutions engineers to scale product adoption and drive publisher monetization.

Deputy Manager

NDTV
02.2015 - 01.2018
  • Accountable for the flawless launch of all advertising campaigns on NDTV's digital properties.
  • Manage Client servicing & Ad Ops for PAN India for Agencies like GroupM, Madison, Publicis, OMD, Dentsu Media. & managing campaigns - State Farm, Dish Networks for US geo.
  • Inventory Mapping & Optimization.
  • Work collaboratively with online creative tools to guarantee compliance with technical requirements and editorial policies and adherence to SLAs.
  • Develop an excellent in depth knowledge of the NDTV's Ad Product suite, third party ad serving systems and accepted rich media creatives.
  • Interface regularly with Account Team - including Sales Specialists - during RFP/proposal development. Slice data into actionable segments to gain insights on where to push sales efforts.
  • Provide product and technical feasibility guidance and recommendations to Sales Team.
  • Managing 3 departments - Client Servicing, Ad Operations and Creative teams. Handled team of 7.

Associate Manager

Chocolate Platform (Vdopia)
02.2012 - 02.2015
  • Campaign Management & Optimisation handling revenue of $1.5 million per year for display & video publishers.
  • Serve as liaison between Marketing, Business Development and Sales departments regarding high level planning, prioritization, scheduling and delivery of campaigns.
  • Hold relationships with existing publishers to review publisher business goals and recommend concrete methods for solving their business needs.
  • Delegation of tasks and responsibilities among team members. Trained new joiners with the basic concepts of online advertising and instructing them in trafficking ad within ad servers. Handled team of 5.
  • Knowledge transfer at regular intervals with internal team mates and preparing training documents when needed.

Skills

  • Programmatic Advertising
  • Ad Operations
  • Network Optimisations
  • Upselling strategies
  • Revenue growth
  • Salesforce proficiency

Accomplishments

    Excellence Award (08/2013 - 08/2013)

    Vdopia (Chocolate Platform)

  • In recognition for excellent performance and exceptional commitment to team work.

    • Best Team Award (08/2014-08/2014)

    Vdopia (Chocolate Platform)

  • Achieving accuracy in campaign setup and 100% success in campaign delivery.

    • Employee of the Quarter (10/2016-12/2016)

    NDTV

  • For handling Sponsorship campaigns with 100% accuracy.

    • Action Award (08/2019 - 08/2019)

    PubMatic

  • For going beyond the call of duty to strive for excellence and go the extra mile to provide excellent support and service to the business and exemplifying PubMatic values.

    • Team Award (10/2021 - 10/2021)

    PubMatic

  • For managing 100% delivery for PG deals for Xaxis Agency.

    • We not Me Values Winner (05/2023 - 05/2023)

    Freestar

  • For the way you collaborate, support, and elevate the team around you.

Timeline

Senior Customer Success Manager

Freestar
09.2022 - Current

Senior Customer Success Manager

PubMatic
02.2018 - 09.2022

Deputy Manager

NDTV
02.2015 - 01.2018

Associate Manager

Chocolate Platform (Vdopia)
02.2012 - 02.2015

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Aparupa Borkotoky