Aoife Ghouli

A results-driven business professional with a proven track record in strategic business initiatives and a fervent drive for organizational growth. Proficient in devising and executing business strategies, adeptly analyzing data to optimize approaches. Possesses excellent communication and collaboration skills and is recognized as an out-of-the-box thinker. Eager to contribute strategic insights and innovative perspectives, aiming to drive business success and foster continuous growth.

Research Experience - Independent Study: The Impact of Organizational Identification on Work Engagement and Job Performance: A comparative study on virtual vs traditional real estate salespersons

• Recruited over 150 survey participants in 2 months.
• Conducted literature research on Organizational Behavior, Work Engagement, Real Estate and other areas of interest.
• Interpreted and analyzed quantitative data using SPSS 21 Software.
• Expressed results and findings in the form of a research paper and presentation.
• Received a final grade of 90% on the study.

Winner of 'The Great Ethical Dilemma' case competition - University of Guelph - November 2018

• Conducted an exhaustive situational analysis of companies across various industries throughout the semester.
• Engaged in both micro and macro-level research to gain a comprehensive understanding of the companies.
• Participated in a 36-hour live case competition where teams acted as part of a company and responded to an ethical dilemma.
• Demonstrated quick thinking and decision-making skills to provide an immediate resolution to the ethical challenge.
• Showcased the ability to analyze complex ethical issues and propose effective solutions within a limited timeframe.
• Received recognition for the team's performance and strategic approach during the competition.
• Applied research findings and critical thinking skills to address real-world ethical dilemmas faced by companies.

Experiential Learning Project - Improving Starbucks Operations - Arena Solutions Software - November 2022

• Collaborated with a team of 4 in the development of a simulation model with the goal of improving operations for Starbucks located on Brock University campus.
• Made data-based recommendations for business process improvement.
• Provided guidance to the client by ensuring the recommendations were in alignment with organizational goals.
• Created a useable data set by using Microsoft Excel functions to clear unwanted data from the sets we were given.

Experiential Learning Project - Consulting Engagement for Canada Games Park, Niagara Falls - January - April 2023

• Successfully led a consulting project as part of a group at Brock University, evaluating Canada Games Park in Niagara Falls.
• Conducted a comprehensive analysis to determine the underlying challenges and opportunities faced by the park.
• Provided professional recommendations on the optimal utilization of the facility to drive revenue generation and foster positive community impact.
• Presented findings and recommendations in a clear and professional manner to the stakeholders of Canada Games Park.
• Demonstrated exceptional analytical skills, strategic thinking, and collaborative abilities throughout the project.
• Delivered actionable insights and solutions to address the identified challenges and enhance the park's operations.
• Received positive feedback for the professionalism and effectiveness of the consulting presentation.
• Contributed to enhancing the park's value proposition by providing valuable insights and recommendations.

Business Networking International

• Active member of Business Networking International, attending weekly networking meetings.
• Presented company and services on a regular basis during the meetings.
• Developed and nurtured relationships with potential business partners and mentors through networking interactions.
• Gained valuable experience in delivering professional presentations to a room of professionals.
• Leveraged the networking platform to expand professional connections and explore collaborative opportunities.
• Demonstrated effective communication and interpersonal skills in engaging with fellow members and building rapport.
• Actively participated in group discussions and exchanged industry insights and best practices.
• Utilized the networking platform to stay updated on industry trends and opportunities.

Wavemakers - Digital Credential