Anwar Hamze

Digital Media Leader

Critical & Crude

Managed building digital strategies, media planning, executing campaigns, tracking investment and performance, regular reporting to Client
Increased media efficiency YoY, reflecting on Client's sales approximate 30% YoY growth
Brief Partners and negotiate Programmatic deals
Executions include Programmatic (Display and Video) and Paid Social
Agile digital marketing driving on-going executions' optimizations with A/B testing
Managed multiple agencies & partners (internal and external), developed & executed all creative and messaging (SEM, Display, Video, Social) that were relevant to target audiences, their look-alikes, & specific communication channels
Prepared campaigns' go-to-market & briefed communication agency on executions
Collaborated with key internal/external partners & managed marketing projects including website & in-stores traffic
Developed & oversaw digital strategies, digital media plans and executions
Worked closely with the Strategy Team, with direct oversight of Digital planners
Managed account billings, forecasting, and digital investment administration
Agency digital lead, provided insights and guidance across the majority of agency's accounts
Managed Search and Programmatic strategies and budgets
Presented trends, landscape documents, POV's, and plans to Clients
Client portfolio included: WIND, Wendy's, Sleep Country Canada
Total Digital yearly billing of $10M

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