Experienced Lead with 7+ years of expertise in consulting, data management, client management, strategy, industry research, supplier compliance, and product management. Dedicated advertising professional consistently meeting company goals through organized and consistent practices. Thrives under pressure and excels at adapting to new situations and challenges to effectively enhance the organizational brand.
Hi, I’m
Anusha Kolchelma
Montreal,Canada
Summary
Overview
10
years of professional experience
Work History
Aylo
Lead, Trust & Safety Process Compliance
09.2023 - Current
Job overview
- Serve as the central knowledge hub for all compliance regulations across the advertising landscape at Aylo.
- Provide ongoing training and coaching to team members to ensure alignment with the latest compliance standards, recognizing the dynamic nature of the rules.
- Conduct regular refresher sessions to keep the team informed and up to date with evolving compliance guidelines.
- Review and evaluate advertising offers to determine compliance eligibility before approving partnerships.
- Manage the employee lifecycle (recruitment, retention, performance management, career plan) working closely with the Manager.
- Preparing and delivering semi-annual employee reviews. Working with your manager to define new objectives.
- Being a resource for top management in case of any issues, and escalating cases to all the stake holders.
- Ensure the consistent quality and integrity of advertisements across Aylo's entire advertising ecosystem.
- Identify and report potential high-risk advertisers, taking timely and appropriate action to mitigate compliance and brand safety risks.
- Conduct audits and review pre-emptive checks to identify non-compliant ads and offers, and report advertisers who violate compliance standards.
MindGeek
Digital Advertising Support Agent
12.2021 - 08.2023
Job overview
- Assist advertisers with basic campaign performance
- Help advertisers in creating creatives ensuring compliance guidelines are followed
- Handling advertiser's queries about their marketing campaigns day-in and out with an excellent service
- Onboard advertisers through our demand-side platform, TrafficJunky; an innovative web advertising and digital marketing platform
- Review pending creatives whilst ensuring rules and regulations of our platform
- Resolved problems, improved operations and provided exceptional service
- Report potential high-risk accounts through the appropriate channels
- Managed over 50 from both advertisers and publishers via inbound calls, emails and chats
- Send outbound mails and offer bonus to drive revenue to our platform
- Saved significant by implementing cost-saving initiatives that addressed long-standing problems
IO Solutions
Customer Service Representative - Part Time
09.2020 - 12.2020
Job overview
- Deliver unparallel customer service
- Analyse customer needs and requirements and offer tailored solutions
- Handle inbound and outbound calls to drive sales
- Upselling products and services to existing and new customers
- Solving customer's problems effectively by offering new products and services
- Worked with customers to understand needs and provide excellent service
- Used critical thinking to break down problems, evaluate solutions and make decisions
- Resolved problems, improved operations and provided exceptional service
Help3r
Social Media Marketing Specialist - Project
09.2020 - 12.2020
Job overview
- Strategized and developed video content for client's website and social media publications
- Partnered with graphic designers creating content and promoting ad campaigns
- Develop social media strategy and create content vis-à-vis visuals and video clips
- Create and develop social media campaigns
- Significant increase in clients/users on the website through social media marketing strategies
- Help optimize the engagement on social media with unique approach of content curation
- Developed paid client ads for use on diverse social media platforms, achieving average of decent users per ad
- Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement
Beroe Inc
Customer Success Lead
07.2017 - 06.2019
Job overview
- Strategic Advisor to GPO's on transforming their procurement programs
- Institute Centre of Excellence to govern changes and transfer lessons learned for future roll-outs
- Managed and delivered seamlessly and coordinated work with client stakeholders and internal sourcing team for managing end to end sourcing activities which includes spend analysis, opportunity assessment, supply market analysis, supplier identification, RFI, RFQ/RFP, eAuctions, negotiation maps and sourcing strategy preparations
- Act as an advocate to customers by continuously driving value within the organization
- Be customers' strategic consultant and go-to person; deliver insights to help customers optimize value of product/service offerings, and improve their metrics and overall performance
- Ensure 100% renewal of client accounts and constant growth in the portfolio of products/services through Upsell, Expansion and Upgrades
- New Customer Acquisition and Onboarding are other focus areas
- Manage client relationships of Fortune 500 companies and act as the single point of contact for all their requirements
- Develop technical presentations & proposals, & lead customer presentations supporting the sales and delivery organizations with solution designing expertise
- Supervised a team of over 50 members across several direct and indirect categories and industries providing solution to client's global procurement team
- Was responsible for the P&L of the spend pool and ensured that the utilization rate is optimal with more than 10% profit
- Also responsible for quarterly appraisals for team members
- Managed several FTEs across different geographies in terms of project scoping and execution including their performance management
Beroe Inc
Market Research Analyst
03.2016 - 06.2017
Job overview
- Prepared and delivered category intelligence core reports with in-depth analysis and value-added information to the clients, and determined competitive positioning using various strategic frameworks
- Forecasted and determined impact of macroeconomics, logistics, supply chain, disruptions, legislations and tax implications on the supply and price of the commodity/service
- Generated a roadmap to provide relevant solutions and assisted clients in making strategic decisions and finding right partners by conducting exhaustive secondary research and interacting with various industry experts
- Created and presented real-time reports on current market conditions to upper management
Fitoori Productions
Marketing Analyst (Intern)
04.2015 - 08.2015
Job overview
- Strategized plans for social media marketing and provided suggestions to improve the website ranking by performing SEO and utilizing Google tools like Analytics, Ads, Trends and Webmaster
- Developed and executed online branding campaigns for Fitoori Productions and its clients
- Designated to handle the official Facebook Page and Twitter Account of Fitoori Productions and was also given access to post blogs on their website
- Performed empirical study on the research topic- 'Inbound Marketing Vs Outbound Marketing' and later Published the same in research journal
Education
TAV CollegeMontreal, Quebec
PGDM from Internet Marketing
02.2022
University Overview
Institute For Technologyand Management
PGDM from Marketing And Human Resources
07.2016
University Overview
Rishi MS Institute of Engineering, Jawaharlal NehruTechnology University
Bachelor of Technology from Electronics and Communication
04.2014
University Overview
Sri Chaitanya Jr College
XII
06.2010
University Overview
Skills
- Data management
- Product management
- Supplier compliance
- Client management
- Business consulting
- Industry research
- Strategy
- Advertising support
- Advertising campaign support
- Advertising and marketing
- Supporting sales staff
- Learning aids and support
- Digital marketing knowledge
- Analytical and critical thinking
Timeline
Lead, Trust & Safety Process Compliance
Aylo
09.2023 - Current
Digital Advertising Support Agent
MindGeek
12.2021 - 08.2023
Customer Service Representative - Part Time
IO Solutions
09.2020 - 12.2020
Social Media Marketing Specialist - Project
Help3r
09.2020 - 12.2020
Customer Success Lead
Beroe Inc
07.2017 - 06.2019
Market Research Analyst
Beroe Inc
03.2016 - 06.2017
Marketing Analyst (Intern)
Fitoori Productions
04.2015 - 08.2015
Institute For Technologyand Management
PGDM from Marketing And Human Resources
Rishi MS Institute of Engineering, Jawaharlal NehruTechnology University
Bachelor of Technology from Electronics and Communication
Sri Chaitanya Jr College
XII
TAV College
PGDM from Internet Marketing
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