Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Hobbies and Interests
Timeline
Generic

Anusha Mahakali

Brampton,ON

Summary

Data-driven, analytical, and self-motivated Analyst with 8+ years of experience in data analysis focusing on campaign performance analysis on social media platforms.

A Self-motivated professional and a quick learner. Proficient in market research and willing to upskill.

To utilize all of my knowledge and experience from the previous employments by contributing in the success and progress of the organization as well as to learn new techniques, processes and knowledge of different domains that will help me to enhance my career in data and reporting analytics.

Overview

9
9
years of professional experience

Work History

Analytics Advisory Analyst

Accenture Services Pvt Ltd
07.2016 - 10.2019
  • Responsible for building advertiser’s campaign/ads performance review reports
  • Analysis on various ads on Social Media and it’s market review as per the client target and expectations
  • Analyzed latest marketing trends and tracked competitor's activities and provided valuable inputs for marketing strategies; formulated & implemented competent business strategies
  • Developed innovative solutions for clients, addressing their unique challenges and goals effectively.
  • Delivered high-quality advisory reports, resulting in increased client retention and loyalty.
  • Prepared and presented research / industry reports comprising of industrial trends & information; interpret the result of research studies and providing recommendations
  • Formatting the output in either MS Excel or MS PowerPoint, depending on the requirement, in a presentable manner
  • Support in driving business outcomes for clients through analytics either as embedded analytics or analytics as a Service
  • I support the delivery leads, account management and operational excellence teams to deliver client value through analytics and industry best practices
  • Major tools deployed are: Salesforce, Facebook ads manager, Base/Advanced MS-Excel (including match, lookup functions; sort and filter; conditional formatting; pivot-tables; consolidate and data validation)

Data Integrity Analyst – Operations, Data & Technology Team

Deloitte Support Services India Pvt Ltd
10.2015 - 05.2016
  • Responsibility for maintaining the overall quality of data for all contacts, campaigns and accounts in the different CRM systems like Salesforce
  • Manage data integration from multiple sources
  • Manage/Implement complex performance analysis, data mining
  • Perform daily maintenance and integrity activities, such as creating/managing campaign data, missing or duplicate activity records, updating fields, updating client/target data quarterly
  • Conduct competitor cleansing in the marketing database
  • Upload a variety of activity data to campaigns which includes attendance data
  • Manage projects to ensure agreed upon deadlines – following efficient workflow requirements – to meet stakeholders’ expectations
  • Develop Data Quality standards, policies, and processes as part of the Data Governance team
  • Promote Data Analysis standards, techniques, guidelines, policies and procedures to increase consistency in developed solutions
  • Provide Data Quality advisory services participating in cross-functional teams and development or improvement task force
  • Streamlined data management systems for increased efficiency and improved decisionmaking.

Operational/ Data Quality Analyst – Lending Operations

Royal Bank of Scotland (RBS) PLC.
05.2013 - 02.2015
  • Active member in the establishment of Data Quality team that was assigned the task of supervising the working of different teams across the Lending Operations in bank
  • Involved in data sourcing, data analysis, investigation and data accuracy checks for loans booked across UK and Europe
  • Ensure Data Quality issues are identified, tracked, reported, analyzed and resolved in a timely manner, and determines if escalation is required while retaining ownership throughout
  • Responsible for investigating and reconciliation of data of two different banking applications appearing in (Smart stream –TLM Recon: PRISM TO LIQ) in the systems and getting it corrected by liaising closely with Banking Operations Middle offices, Finance, risk & control and Treasury teams to ensure the timely and accurate completion of activities
  • Pivotal in successful migration of various projects from Old System (ACBS) to the newly upgraded systems (LOAN IQ, SCORE) of the Lending Operations
  • Responsible for reconciliation of Non-performing loans and non-accrued interest and ensured that the higher management is aware of the status of Non -performing customers on a regular basis
  • Initiated a couple of new quality reports to ensure better quality and control in the operations of the Bank.
  • Enhanced data accuracy through meticulous review and cleansing of large datasets.

Research/Data Analyst

Fedby Information Services Private Limited (FE), Chennai, India
04.2011 - 03.2013
  • Responsible for the Collection, manipulation and dissemination of data about the Mutual funds
  • Populating the various types of funds onto the FE database by collecting the data from various sources and providing the same to the client
  • Coordination with the team for the transmission of data collected into various products so that it reaches the clients in the best way
  • Responsible for investigating, analyzing and resolving the client’s queries in due diligence and satisfy their requirements
  • Make effective independent decision and coordinate day-to-day office functions
  • Contacting fund managers to get static & dynamic data about funds and put it across to our clients using software tools
  • Make sure that the data/service provided to the clients is of high quality by maintaining data quality reports internally.

Education

MBA - Finance

Loyola College, Pondicherry University
India
06.2013

B.com Banking Management - Banking and Financial Support Services

Meenakshi College For Women
India
04.2011

Skills

  • Strong analytical & critical thinking skills MS OFFICE Knowledge of statistical skills Good team player Target oriented Time bound
  • Competent, diligent & result oriented professional with an experience of 8 years in the field of data analysis Working enthusiastically well on own initiative as well as in a group Considerable exposure on Misys Loan IQ, CRM Tools (Salesforce, Eloqua) Hands on experience in research tools like Hoovers, Factiva, One source, Salesforce and Client Specific software Active and passionate learner with enthusiastic approach towards implementation of strategies
  • Data Analytics

Accomplishments

  • Received ‘Star of Business Award’ in 2017 in Accenture for working efficiently and supporting the team in peak time.
  • Won award for the best performance in RBS for successful migration of EMR (Excess management report) in short span of time.
  • Winner of Spot ovation for best performance for the month of Jan 2014 in RBS.
  • Recognition for the projection of Non-performing loans to the higher management by using trend analysis for the year 2014.

Languages

English, Tamil and Telugu.

Hobbies and Interests

Reading, Listening to Music, Singing

Timeline

Analytics Advisory Analyst

Accenture Services Pvt Ltd
07.2016 - 10.2019

Data Integrity Analyst – Operations, Data & Technology Team

Deloitte Support Services India Pvt Ltd
10.2015 - 05.2016

Operational/ Data Quality Analyst – Lending Operations

Royal Bank of Scotland (RBS) PLC.
05.2013 - 02.2015

Research/Data Analyst

Fedby Information Services Private Limited (FE), Chennai, India
04.2011 - 03.2013

MBA - Finance

Loyola College, Pondicherry University

B.com Banking Management - Banking and Financial Support Services

Meenakshi College For Women

Similar Profiles

CREATE PROFILE
Anusha Mahakali