ANUOLUWAPO JOSHUA
Garden Grove
Summary
SEO and digital growth manager skilled in developing content strategies that drive user engagement and revenue. Expertise in AI-assisted search optimization, landing page prototyping, and cross-functional teamwork to enhance customer journeys. Committed to leveraging technical insights to elevate product visibility and foster growth in competitive markets.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Product Growth Lead
JORMP LLC / ISEYA
Orange
11.2025 - Current
- Launched Iseya, an AI-powered career infrastructure platform with optimized product positioning and messaging.
- Developed SEO strategies using Google Search Console and Tag Manager to enhance visibility and onboarding.
- Created content for AI resume tailoring and ATS analysis to improve recruiter engagement and user readiness.
- Prototyped landing pages with AI tools to refine user journeys and accelerate MVP iteration.
- Collaborated across product, content, design, and technical teams to enhance platform structure and user flows.
- Produced pitch materials, demo flows, and onboarding content to facilitate user acquisition and institutional partnerships.
Product Strategy & Digital Growth Lead
BECH360 CONSULTING
12.2023 - 01.2025
- Drove digital growth through optimized product messaging and customer journey strategies for startups.
- Crafted blog articles, case studies, website copy, and client documentation to clarify complex AI concepts.
- Enhanced content strategy, resulting in 235% revenue growth via improved messaging and campaign optimization.
- Managed roadmap development, customer discovery, usability testing, and stakeholder communication for platforms with 35,000 active users.
- Performed market research and user behavior analysis to boost product visibility and digital conversion rates.
- Collaborated with cross-functional teams to prioritize impactful growth initiatives and elevate digital customer experiences.
Product Manager / Fintech Content & GTM Lead
JAPAUL GOLD & VENTURES PLC
Lagos
09.2021 - 12.2023
- Led product positioning, content marketing, investor education, and GTM communication for JPGoldcoin, a gold-backed digital asset and tokenization platform connected to a $20M+ fintech/blockchain initiative.
- Wrote and strengthened product narratives, whitepaper content, token documentation, website messaging, investor-facing explainers, press releases, and market education materials for a complex fintech product.
- Coordinated content and product communications across technical, marketing, investor-facing, vendor, and executive workstreams to improve trust, clarity, and adoption.
- Helped grow product visibility through educational campaigns, webinars, influencer partnerships, social media content, Telegram community engagement, and exchange-readiness support.
- Supported press-related content and product explainers distributed through major crypto and fintech media channels including Cointelegraph, NewsBTC, and Binance-related ecosystems.
- Contributed to product-market visibility that supported two exchange listings, 22,000+ token holders, and broader digital audience growth to 150,000+ followers.
- Lagos, Nigeria
Business Development & Digital Content Lead
PATJEDA GROUP
Lagos
12.2018 - 08.2021
- Wrote website copy, digital marketing content, customer messaging, and campaign materials, enhancing brand visibility and online engagement, driving customer acquisition.
- Supported content-driven growth initiatives that increased online paying customers by 500% through website improvement, digital engagement, customer follow-up, content coordination, and sales process improvement.
- Managed client communication and business development records, coordinated customer follow-up and digital marketing execution, updated website, and supported cross-functional operations.
- Supported B2B customer acquisition, pipeline tracking, CRM-style communication, and online growth initiatives across aviation security, oil distribution, and digital business units.
- Lagos, Nigeria
Education
Master of Innovation and Entrepreneurship -
University of California, Irvine, Paul Merage School of Business
Irvine, CA06-2025
Bachelor of Technology - Transport Management & Technology
Federal University of Technology, Akure
Nigeria12-2017
Skills
- Product marketing strategy
- Product-led growth
- Product content development
- SEO strategy
- Keyword optimization
- AI search optimization
- Landing page strategy
- Global content strategy
- UX copy and A/B testing
- Google Analytics
- Customer feedback analysis
- Cross-functional collaboration
Certification
- AI Product Development — Blockchain Council
- Google Project Management Certificate
- AI Ethics — DeepLearning.AI
- Financial Modeling & Valuation
- Advanced Certified ScrumMaster (A-CSM) — Google
Personal Information
Title: Principal Growth Manager - SEO | AI Search
Selected Projects
- ISEYA: AI-Powered Career Platform, Built and launched an AI-enabled career platform using Next.js, TypeScript, Supabase, Vercel, OpenAI, Codex, Google Search Console, and Google Tag Manager, with workflows for resume tailoring, ATS analysis, profile optimization, curated job discovery, recruiter posting, and institution-facing readiness.
- AI Adoption Research & Agentic AI Notes, Authored AI adoption research using 869,273 worker-level observations and developed practical AI notes covering agentic AI, RAG, prompt engineering, retrieval workflows, evaluation loops, monitoring, and human-in-the-loop validation, strengthening alignment with emerging AI search and LLM visibility trends.
- Investofly: AI & Blockchain Crowdfunding Concept, Developed product messaging, pitch content, website narrative, user education materials, financial model inputs, and investor-facing storytelling for an AI and blockchain-powered crowdfunding platform concept presented at UCI’s Innovate25 competition.
Timeline
Product Growth Lead
JORMP LLC / ISEYA
11.2025 - Current
Product Strategy & Digital Growth Lead
BECH360 CONSULTING
12.2023 - 01.2025
Product Manager / Fintech Content & GTM Lead
JAPAUL GOLD & VENTURES PLC
09.2021 - 12.2023
Business Development & Digital Content Lead
PATJEDA GROUP
12.2018 - 08.2021
Master of Innovation and Entrepreneurship -
University of California, Irvine, Paul Merage School of Business
Bachelor of Technology - Transport Management & Technology
Federal University of Technology, Akure