Anuja Yadav
Data|Product Analyst
Ottawa,ON
Summary
Detail-focused Data Analyst with knowledge in data mining, visualization, modeling, process validation and business needs analysis. Diligent worker with strong communication and task prioritization skills.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work History
Product and Data Analyst
Datamaran Inc.
04.2015 - Current
- Enhanced business efficiency by identifying trends and patterns in complex datasets.
- Streamlined data processing for faster results by implementing advanced analytics tools.
- Improved decision-making processes with accurate data analysis and visualization techniques.
- Developed custom algorithms to optimize data mining, increasing the effectiveness of analytical insights.
- Collaborated with cross-functional teams to ensure data integrity and accuracy, resulting in better-informed decisions.
- Provided actionable insights through comprehensive reports and dashboards, supporting strategic initiatives.
- Implemented robust quality control measures to minimize errors and improve the reliability of analytical outputs.
- Managed large-scale databases to ensure timely access to critical information for key stakeholders.
- Evaluated the effectiveness of marketing campaigns using A/B testing methodologies, optimizing strategies for higher ROI.
- Designed custom tracking systems to monitor KPIs, ensuring alignment with organizational goals and objectives.
- Utilized advanced query optimization techniques to enhance database performance and reduce latency issues during high-traffic periods.
- Established a culture of continuous improvement by fostering open communication channels and encouraging feedback on data analysis methodologies.
- Utilized data visualization tools to effectively communicate business insights.
- Synthesized complex analytics-derived insights into easy-to-understand, actionable recommendations for business users.
- Worked with data scientists to improve product risks & user experience by doing market Research & Product Optimization
- Worked closely with the IT team and data scientists to determine and achieve the organizational goals
- Tested and validated new features on product
Research Analyst
TATA Consultancy Services LTD (The Nielsen Company)
02.2012 - 12.2014
- Price and promotion analysis for P&G to suggest an optimal pricing strategy and the best mix of in-store promotion
- Multivariate Modelling using Nielsen tools with interaction to provide cross-effects (Regular Pricing and Promotions) among different items
- Store-level modelling approach which distinguishes the relative impact of price and promotion against outside forces such as distribution, seasonality, and store differences
- Analyze various trade promotions and their effect on the sales
- Obtain price elasticity to understand how sales are impacted by the price increase.
Education
B.Tech. in Computer Science and Engineering -
UPTU (Assessed By WES To Canadian Equivalent)
08.2007 - 03.2011
School of Continuing Studies At YORK University
Toronto 10.2023 - Current
Skills
- Advance Microsoft Excel
- MS office
- Tableau
- Power BI
- MixPanel
- Google Analytics
- MongoDB
- MongoDB Atlas Charts
- Athena (AWS)
- SQL
- Python
- Pandas
- JIRA
- ClickUP
- UNIX
- Data Studio
- Data Mining
- Data Visualization
- Data Analysis
- Data Modeling
- Data Validation
- Data Metrics
- Data Insights
- Problem solving
- Attention to detail
- Decision making
Training
- Tableau 10 A-Z: Hands on Tableau Training for Data Science (Udemy)
- Beginner Machine Learning in Python+ChatGPT (Udemy)
References
References available upon request.
Timeline
School of Continuing Studies At YORK University
10.2023 - Current
Product and Data Analyst
Datamaran Inc.
04.2015 - Current
Research Analyst
TATA Consultancy Services LTD (The Nielsen Company)
02.2012 - 12.2014
B.Tech. in Computer Science and Engineering -
UPTU (Assessed By WES To Canadian Equivalent)
08.2007 - 03.2011
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