Summary
Overview
Work History
Education
Skills
Additional Information
VOLUNTEERING
REFERENCES
Timeline
Generic

Anu Sharma

Nepean, Ottawa,ON

Summary

Diligent Communications Manager with 15 years of industry experience across internal and external communications. Successfully implements strategic and tactical integrated marketing campaigns to meet client's objectives. Hardworking, organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

14
14
years of professional experience

Work History

Senior Consultant

Prospectus Associates
04.2021 - Current


  • Planned and implemented public affairs, advocacy and awareness campaigns, often around complex, challenging and high-profile issues, including regulatory policy, corporate affairs, procurement, government funding programs, mergers and acquisitions, community relations and crisis communications.
  • Clients include MDA, Seaspan, SkyAlyne, Calian, Upfield, Global Container Terminals, Canadian Construction Association, Canadian Nuclear Laboratories, National Construction Association, GardaWorld, Wine Growers Canada, Western Retail Lumber Association, Royal Military Colleges of Canada Alumni Association, projects for The Department of National Defence, among others.
  • Responsibilities include client servicing, media relations, new business development, government relations, advertising, digital marketing, event and crisis management.

Assistant Manager

Canon India
10.2016 - 04.2019
  • Originally hired to lead public relations, promoted to handle two profiles- PR and Digital Marketing at a national level for the organization.
  • Media advisor and media trainer to the CEO, product heads, HR and CSR head.
  • Supervised seven in-house employees and four outsourced agencies, including PR, digital marketing, website management and risk management.
  • Supervised several digitally integrated award-winning media campaigns.
  • Increased media coverage value by 45% in 2017, with an additional 15% increase each year in 2018 and 2019.
  • Improved search engine optimization by 25% in 2018 and developed customer relationship management strategies.
  • Developed social media, traditional media and event management guidelines at a national level for all employees to follow.
  • Revamped product and sales microsites at a national level.
  • Improved online reputation management programs by 50% in 2019.
  • Coordinated and communicated with international colleagues, cross-departments, external and internal stakeholders.
  • Increase in award wins for corporate reputation management by 80%.

Client Representative and Media Relations

Weber Shandwick
08.2009 - 09.2016
  • Communications manager with PR agencies like, Weber Shandwick India, WordsWork Communications and Alliance Public Relations.
  • Media relations manager for clients including Toyota, Burger King, Education Testing Services, Star World, and Fossil.
  • Client relationship manager for Canon India, Twitter India, and Thomson Reuters.
  • Delivered cover pages in magazines, front-page newspaper stories, industry stories, and Op-Ed articles.
  • Carefully managed client's sensitive data and embargoed product information for media use.
  • Successfully managed thought leadership and corporate reputation management for Canon India's CEO, Burger King India's CEO and Twitter India's Media Head.
  • Media management (earned, owned, shared and paid) and influencers management.
  • Proactive, reactive and strategic media engagement for clients across sectors.
  • Speaking opportunities for clients at relevant industry forums and securing awards wins.

Education

diploma - digital marketing

University of Calgary

Public Relations Diploma -

Algonquin College
Ottawa, ON

Skills

  • PLATFORM SKILLS: Microsoft Suite, Adobe Creative Suite, Canva, Hootsuite, Mailchimp, Meltwater, Sprout Social
  • SOFT SKILLS: Detail-oriented, organized, proactive, adaptable, team player, problem solver, active listener and go-getter

ACQUIRED SKILLS

Writing: Experience drafting internal and external documents for organizations, including media statements, press releases, pitch notes, social media post copies, briefing documents, FAQs, backgrounders, media advisories, memos and newsletters

Event management: Have a proven track record of organizing virtual and on-ground events

Digital marketing: Campaign execution, implementation and analytics, online reputation management, SEO, social media listening, social media engagement, paid and organic social media posting

Crisis management: Strategic and composed crisis management with effective and timely communication with concerned stakeholders

Team management: Ability to successfully manage multiple clients, profiles, teams and agencies Track record of leading by example with a problem-solving approach

Presentation and Design: Proficient with tools like PowerPoint, Excel, Canva, Illustrator and InDesign Clear, concise and visually effective communication to the internal and external target audience

Advertising: Effective media planning to determine ad creatives, messaging, target audience and channels Working with media buyers and client organizations to develop strategies to maximize ROI on media spending

Analytics: Ability to showcase complex data into easy to understand and consumable content

Additional Information

  • Awarded the ‘PR Moments India 30 Under 30, 2019'.
  • Won ‘Annual Excellence Award, 2018' for exceptional improvement in media coverage, media relations, digital marketing and crisis management for Canon India.
  • Four times winner of the ‘Employee of the Quarter' award for strategic thought leadership, content creation, crisis management and online reputation management.
  • Won ‘Summit Club- 2019', an employee incentive international trip at Canon India, for exemplary internal and external communication campaigns.
  • ‘Breakthrough award' winner for automating digital media and public relations workflows at Canon India. Won the ‘President Award 2018' at Canon India for corporate social responsibility campaigns.

VOLUNTEERING


  • Executive Vice President, IABC Ottawa 2023-2024.
  • Director of Programming, IABC Students & Early Career Professionals, Shared Interest Group 2022-2023
  • Communications Coordinator, Dress for Success Ottawa, 2022

REFERENCES

Canada

· Bradley Moseley-Williams, professor, Public Relations, Algonquin College

· Alexandra Sebben, digital communications specialist, past president, IABC Ottawa


India

· Ruma Gautam, corporate communications lead, Canon India

· Shweta Munjal, vice president & global head of corporate communications at Lupin

Timeline

Senior Consultant

Prospectus Associates
04.2021 - Current

Assistant Manager

Canon India
10.2016 - 04.2019

Client Representative and Media Relations

Weber Shandwick
08.2009 - 09.2016

diploma - digital marketing

University of Calgary

Public Relations Diploma -

Algonquin College

Similar Profiles

CREATE PROFILE
Anu Sharma