Antonio (aka Anthony) Frias

• Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
• Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
• Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
• Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
• Generated leads for future business opportunities by collecting customer contact information during promotional events.
• Communicated product information with confidence and educated consumers about company.
• Developed lasting connections with industry professionals through networking at conferences, workshops, and other relevant gatherings.
• Conducted product demonstrations to highlight features and benefits, enhancing customer understanding.

• Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
• Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
• Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
• Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
• Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
• Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
• Developed and maintained positive relationships with clients in assigned sales territories.
• Conducted product demonstrations and presentations to potential clients to capture more sales.
• Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
• Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.
• Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
• Implemented innovative sales strategies that successfully penetrated new markets, boosting regional brand recognition.
• Executed successful promotional events and trade shows.
• Enhanced overall customer experience by conducting regular account reviews, ensuring alignment with client objectives and company offerings.
• Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Managed accounts to retain existing relationships and grow share of business.
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.

• Maintained an assigned client base in the greater Toronto Area
• Worked effectively in fast-paced environments with the A and D community
• provided product information to specifiers on individual lighting projects
• Increased client base in given territory by implementing various marketing strategies.
• attended trade shows and educational seminars to increase knowledge of the lighting industry

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• Increased sales revenue by developing and implementing strategic territory plans.
• Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
• Set ambitious yet achievable sales targets for the territory team; provided motivation through ongoing coaching and guidance towards goal attainment.
• Established strong relationships with key clients, boosting customer retention rates.
• Provided exceptional support to existing customers, leading to increased repeat business and referrals.
• Maintained a deep understanding of industry trends, enabling informed decisions on sales strategies and product offerings.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Organized trade shows and events within the territory to showcase company products, generating leads and increasing brand exposure.
• Targeted prospects in other territories through careful research of competitor products, services, and trends.
• Collaborated with marketing department to create promotional materials that drove brand awareness in the territory.
• Conducted regular product training sessions for distribution partners, ensuring their ability to effectively sell products to endcustomers.

• Provided exceptional customer service, addressing inquiries and resolving issues promptly.
• Participated in trade shows, presenting company offerings to potential clients and expanding brand awareness.
• Processed transactions accurately, maintaining a balanced cash drawer and minimizing discrepancies during shift changes.
• Utilized company CRM system to track client interactions, preferences, and purchase history for more personalized service on return visits.
• Scheduled consultations with clients seeking custom lighting designs, ensuring they received tailored solutions fitting their vision perfectly.
• Worked closely with management to develop effective sales strategies for promoting high-value items or moving slow-moving inventory.
• Developed strong relationships with vendors to ensure prompt delivery of quality merchandise at competitive prices.
• Organized eye-catching product displays that showcased the latest lighting designs and innovations.
• Assisted in achieving store sales goals by upselling and cross-selling lighting products.
• Enhanced customer satisfaction by offering personalized lighting suggestions based on their specific needs and preferences.