Antonio Cervantes
Santa Cruz
Summary
Experienced leader with proven ability to enhance customer engagement and drive sales through effective teamwork and communication. Expertise in merchandising that improves customer experience .
Overview
14
14
years of professional experience
Work History
Lead Merchandising Kids and Baby
Gap
11.2024 - Current
- Demonstrated respect, friendliness, and willingness to help wherever needed.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Worked flexible hours across night, weekend, and holiday shifts.
- Lead Merchandising in the Kids and Baby Department
- Open and Closed Store
- Performed LOD Tasks
- Coached to company Initiatives Like Service with a Soul and Encore loyalty program
Visual Manager
Forever 21
08.2020 - 12.2024
- Analyzed sales trends to inform visual layout adjustments and optimize product placement.
- Directed visual merchandising strategies to enhance brand presentation and customer engagement.
- Managed window displays and in-store promotional materials, contributing to strong brand identity and increased customer interest.
- Assisted in planning and executing seasonal promotions to maximize revenue opportunities during peak periods.
- Conducted weekly walkthroughs with store leadership teams to assess areas for improvement in presentation standards and provide constructive feedback for continuous enhancement of the store environment.
- Collaborated with the sales team to optimize product placement, resulting in increased sales.
- Successfully met or exceeded company KPIs related to visual merchandising, contributing to overall business growth and performance.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Co Manager
Forever 21
05.2015 - 08.2020
- Coordinated staff schedules to maximize coverage during peak business hours.
- Developed training programs for new hires, improving onboarding efficiency and retention rates.
- Developed comprehensive action plans for underperforming departments, resulting in significant improvements in sales figures and customer satisfaction ratings.
- Managed scheduling for all employees to ensure adequate coverage during peak periods without compromising labor cost objectives.
- Performed regular reviews assessing each employee's performance and developed improvement plans.
- Approved regular payroll submissions for employees.
- Maintained professional, organized, and safe environment for employees and patrons.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Assistant Manager
Forever 21
02.2013 - 05.2015
- Mentored junior staff, fostering a collaborative and high-performing work environment.
- Ensured compliance with company policies, maintaining a safe and organized retail space.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Implemented loss prevention strategies, significantly reducing shrinkage.
Sales Associate
Forever 21
07.2012 - 02.2013
- Assisted customers with product selection and inquiries, enhancing overall shopping experience.
- Maintained visual merchandising standards to align with brand guidelines and attract customer interest.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
Education
High School Diploma -
Soquel High School
Soquel, CASkills
- Friendly, positive attitude
- Teamwork and collaboration
- Customer service
- Problem-solving
- Time management
- Flexible and adaptable
- Dependable and responsible
- Verbal communication
- Active listening
- Calm under pressure
Timeline
Lead Merchandising Kids and Baby
Gap
11.2024 - Current
Visual Manager
Forever 21
08.2020 - 12.2024
Co Manager
Forever 21
05.2015 - 08.2020
Assistant Manager
Forever 21
02.2013 - 05.2015
Sales Associate
Forever 21
07.2012 - 02.2013
High School Diploma -
Soquel High School